Skip to content

Botox

Fail

Demand is soft, at -49.8% this quarter, so Botox is a Fail.

Flapen Score
49
49 / 100
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size
€100K/yr247K searches / yr
90-day growth
-49.8%search demand this quarter
Competition
54%top-5 click share · 21 brands · 57 sellers

Flapen Score

Botox against its category

The dotted line is the Kosmetik average. Past it, Botox is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Botox market on Amazon at a glance

Shoppers on Amazon Germany searched for Botox 247K times last year and spent an estimated €100K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €100K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-49.8%
Conversion, latest week
2.8%
Market size, estimated
€100Ka year
Peak month
January1.9× the quietest month
Top search term
botox creme94K searches a year

02 · Price

A sale here is worth €14.39.

Listings sell for €14.39 on average, from €2.51 to €46.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €14.39 that is €1K to €4K a year per listing.

Average price
€14.39under the $15 to $100 sweet spot
Price range
€2.51–€46.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 30.6% of listings are out of stock. The average listing ranks #921 within Gesicht. It carries 12,755 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
81%
Out of stock, average day
30.6%
Average rank
#921in Gesicht
Average rating
3.95 starsAmazon Germany average 4.37 stars
Average reviews
12,755per listing
Listings tracked
26

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Botox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

57

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

54%

Top 20: 93%

Open market

28%

  • Brand 135%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Botox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Botox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • botox creme94K/yr
  • botox62K/yr
  • botox bee venom22K/yr
  • botox bienengift faltencreme42K/yr
  • botox creme anti falten sofort18K/yr
  • botox bee venom creme3K/yr
  • botox bienengift3K/yr
  • tlopa botox bienenvenom faltenentfernungscreme4K/yr

Reviews and returns

What reviews say buyers love and hate about Botox

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.2%of orders come back
“verschwendetes Geld”
A buyer, on “Preis-Leistungs-Verhältnis”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Botox questions

Answered from the same tracked data.