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Boss Orange Damen Parfum

Fail

The top 5 products take 100% of clicks, so Boss Orange Damen Parfum is a Fail.

Flapen Score
43
43 / 100
Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size
€158K/yr61K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

Boss Orange Damen Parfum against its category

The dotted line is the Kosmetik average. Past it, Boss Orange Damen Parfum is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boss Orange Damen Parfum market on Amazon at a glance

Shoppers on Amazon Germany searched for Boss Orange Damen Parfum 61K times last year and spent an estimated €158K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €158K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
9.1%
Market size, estimated
€158Ka year
Peak month
December3.4× the quietest month
Top search term
boss orange damen parfum24K searches a year

02 · Price

A sale here is worth €28.46.

Listings sell for €28.46 on average, from €19.45 to €36.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At €28.46 that is €21K to €28K a year per listing.

Average price
€28.46inside the $15 to $100 sweet spot
Price range
€19.45–€36.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
750–1,000
Revenue per listing a year
€21K–€28K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #14 within Düfte. It carries 7,255 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#14in Düfte
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
7,255per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Boss Orange Damen Parfum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Boss Orange Damen Parfum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Boss Orange Damen Parfum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boss orange damen parfum24K/yr
  • hugo boss orange damen parfum12K/yr
  • boss orange10K/yr
  • boss orange damen7K/yr
  • hugo boss orange6K/yr
  • boss orange woman1K/yr
  • hugo boss orange damen640/yr

Reviews and returns

What reviews say buyers love and hate about Boss Orange Damen Parfum

We read the reviews and the return reasons for every product selling here.

91%of positive reviews mention “Geruch”
50%of negative reviews mention “Geruch”
0.6%of orders come back
“Riecht ganz kurz ganz leicht wie die Erinnerung an das Original”
A buyer, on “Geruch”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Boss Orange Damen Parfum questions

Answered from the same tracked data.