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Bodylotion Herren

brand-locked demand (top 5 brands take 100% of clicks) — Bodylotion Herren doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47

Market size 19Growth 24Conversion 87Competition 54Returns 100Price range 14Avg price 16Brand share 0Review moat 47Quality gap 22
This niche Category average · 1,260 niches

Is Bodylotion Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bodylotion Herren is a €75K/yr Amazon Germany market (136K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 39/100.

Bodylotion Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.7% over the last 90 days and 9.9% of searches end in a purchase.

€75K

revenue / yr

Units sold / yr20K
Search volume / yr-1.7%136K
Conversion rate9.9%
Avg price€5.60

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 44
Top-5 product click share52%
Open market0%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement85%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews1,777

Top Bodylotion Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€9K€12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

0%

  • NIVEA80%
  • Beiersdorf12%
  • NIVEA MEN8%
  • Open — no brand owns it (0%)

Bodylotion Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR9.9%Products20Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,777Avg BSR#142
7K5KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Top Bodylotion Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nivea bodylotion81K/yr
  • nivea body lotion14K/yr
  • nivea lotion12K/yr
  • nivea men bodylotion8K/yr
  • nivea körperlotion5K/yr
  • bodylotion nivea5K/yr
  • nivea body4K/yr
  • nivea men body lotion3K/yr
  • nivea bodylotion men3K/yr

What reviews say buyers love and hate about Bodylotion Herren

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Saugfähigkeit18%

Pflegt intensiv und zieht schnell ein

Geruch17%

dezenter Duft

Qualität insgesamt11%

super Produkt

Eignung für trockene Haut10%

Super Hautlotion

Feucht/Trocken8%

Besonders gut gefällt mir, dass meine Haut den ganzen Tag über hydratisiert wirkt und sich glatter anfühlt

What buyers complain about

55% of reviews
Geruch23%

Duft Lemongrass enttäuschend

Funktionalität insgesamt5%

ansonsten nicht viel effekt

Benutzerfreundlichkeit5%

lässt sich so schwer verreiben.

Saugfähigkeit4%

Es zieht schlecht ein

Feucht/Trocken4%

Grund: Er wirkt stark austrocknend

Common Bodylotion Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bodylotion Herren 39/100 on Amazon Germany — Skip it. The niche generates €75K/yr across 20 tracked products. Search demand moved -1.7% over the last 90 days.
Search demand for Bodylotion Herren on Amazon Germany peaks in Jul, where the busiest month runs 1.8× the quietest.