How competitive is the Bodylotion Damen Parfüm niche on Amazon Germany?

21 brands and 172 sellers compete in Bodylotion Damen Parfüm on Amazon Germany. The top 5 Bodylotion Damen Parfüm products take 47% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Bodylotion Damen Parfüm?

Bodylotion Damen Parfüm buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, Eignung für trockene Haut, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Bodylotion Damen Parfüm niche?

Bodylotion Damen Parfüm sells for €19.16 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €4.18–€48.61. The average incumbent carries 1,444 reviews — the moat a new listing must climb.

Bodylotion Damen Parfüm

a small market ($34K/yr) — Bodylotion Damen Parfüm doesn't clear our bar today.

Flapen Score

Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

This niche Category average · 1,260 niches

Is Bodylotion Damen Parfüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bodylotion Damen Parfüm is a €34K/yr Amazon Germany market (46K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Bodylotion Damen Parfüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.9% over the last 90 days and 3.8% of searches end in a purchase.

€34K

revenue / yr

Units sold / yr2K

Search volume / yr-23.9%46K

Conversion rate3.8%

Avg price€19.16

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers21 · 172

Top-5 product click share47%

Open market20%

Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 36 products

Top Bodylotion Damen Parfüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Jil Sander Eve Eau De Toilette 30 ml Woman

Price: €28.58
Rating: 4.7/5
Reviews: 250
Age: 14y ago

Eve 150 ml (1er Pack)

Price: €13.96
Rating: 4.6/5
Reviews: 276
Age: 12y ago

Jil Sander EVE Eau de Toilette 50ml

Price: €41.94
Rating: 4.8/5
Reviews: 289
Age: 14y ago

Jil Sander Eve femme / woman Eau de Toilette Vaporisateur / Spray 1er Pack (1 x 30 ml)

Price: €27.39
Rating: 4.7/5
Reviews: 964
Age: 14y ago

Joop! Le Bain Body Lotion

Price: €7.13
Rating: 4.7/5
Reviews: 1,094
Age: 11y ago

Newest

by launch date

MUGLER Alien Parfümierende Bodylotion Damen-Parfum Amberartig holzig und blumig Außergewöhnlicher Duft 200 ml

Price: €29.17
Rating: 4.7/5
Reviews: 1,294
Age: 1y ago

MUGLER Angel Parfümierende Bodylotion Damen-Parfum Amberartiger Gourmand-Duft Faszinierender Duft 200 ml

Price: €32.19
Rating: 4.7/5
Reviews: 1,615
Age: 7y ago

Boss Alive Eau de Parfum für Frauen

Price: €27.83
Rating: 4.7/5
Reviews: 3,118
Age: 7y ago

Joop! Le Bain Body Lotion

Price: €7.13
Rating: 4.7/5
Reviews: 1,094
Age: 11y ago

Eve 150 ml (1er Pack)

Price: €13.96
Rating: 4.6/5
Reviews: 276
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

172

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

17%

Jil Sander64%
Joop!5%
Lancôme5%
Mugler3%
Laura Biagiotti3%
DAVIDOFF3%
Open — no brand owns it (15 brands, 17%)

Bodylotion Damen Parfüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR3.8%Products36Brands21Top 5 Brands80%OOS Rate0.0%Rating4.6★Reviews1,444Avg BSR#416

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top Bodylotion Damen Parfüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jil sander eve21K/yr -40.3%3.3% conv.
parfümierte bodylotion6K/yr +20.2%1.7% conv.
bodylotion damen parfüm11K/yr -44.1%2.4% conv.
jil sander bodylotion4K/yr +10.7%3.1% conv.
jil sander bodylotion damen2K/yr +50.4%5.3% conv.
body lotion damen parfüm2K/yr +73.5%2.8% conv.
jil sander eve parfum172/yr -61.1%7.1% conv.

What reviews say buyers love and hate about Bodylotion Damen Parfüm

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Geruch53%

“Duft”

Qualität insgesamt10%

“Super Produkt”

Geschenk Zweck6%

“Sehr schön zum verschenken”

Saugfähigkeit5%

“zieht sehr gut ein”

Preis-Leistungs-Verhältnis5%

“Super Preisleistung”

What buyers complain about

65% of reviews

Geruch25%

“No 4 riecht so durchdringend”

Preis-Leistungs-Verhältnis16%

“Ein bisschen teuer”

Eignung für trockene Haut5%

“Fragliche Hautverträglichkeit”

Gesamtgröße4%

“eher kleine Packungen”

Defekt Material/Teile4%

“Leider ist der Artikel defekt bei mir angekommen”

Bodylotion Damen Parfüm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

59%

2Gesamtgröße

3Produktzustand

4Funktionalität insgesamt

5beworben Vs Tatsächliches Produkt

Common Bodylotion Damen Parfüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bodylotion Damen Parfüm 45/100 on Amazon Germany — Skip it. The niche generates €34K/yr across 36 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -23.9% over the last 90 days.