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Bodylotion Damen Parfüm

Fail

Shoppers spend an estimated $34K a year here, so Bodylotion Damen Parfüm is a Fail.

Flapen Score
45
45 / 100
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size
€34K/yr46K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
47%top-5 click share · 21 brands · 172 sellers

Flapen Score

Bodylotion Damen Parfüm against its category

The dotted line is the Kosmetik average. Past it, Bodylotion Damen Parfüm is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bodylotion Damen Parfüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Bodylotion Damen Parfüm 46K times last year and spent an estimated €34K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €34K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
3.8%
Market size, estimated
€34Ka year
Peak month
December2.4× the quietest month
Top search term
jil sander eve21K searches a year

02 · Price

A sale here is worth €19.16.

Listings sell for €19.16 on average, from €4.18 to €48.61. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €19.16 that is €0 to €2K a year per listing.

Average price
€19.16inside the $15 to $100 sweet spot
Price range
€4.18–€48.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #416 within Baden & Körperpflege. It carries 1,444 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
72%
Out of stock, average day
0.0%
Average rank
#416in Baden & Körperpflege
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
1,444per listing
Listings tracked
36

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
85 months

Products

Top Bodylotion Damen Parfüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

172

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

17%

  • Brand 164%
  • Brand 25%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (15 brands, 17%)

Demand

Bodylotion Damen Parfüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Bodylotion Damen Parfüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jil sander eve21K/yr
  • parfümierte bodylotion6K/yr
  • bodylotion damen parfüm11K/yr
  • jil sander bodylotion4K/yr
  • jil sander bodylotion damen2K/yr
  • body lotion damen parfüm2K/yr
  • jil sander eve parfum172/yr

Reviews and returns

What reviews say buyers love and hate about Bodylotion Damen Parfüm

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Geruch”
25%of negative reviews mention “Geruch”
0.2%of orders come back
“No 4 riecht so durchdringend”
A buyer, on “Geruch”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bodylotion Damen Parfüm questions

Answered from the same tracked data.