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45

bodylotion damen parfüm

Skip it

A small market ($34K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 13Conversion 48Competition 64Returns 99Price range 76Avg price 85Brand share 42Review moat 51Quality gap 23

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great€19.16

avg listing price — sweet spot $15–$100

Price range

Great€4.18–€48.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,443.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.9%

90-day search growth — must beat 0% to launch

Market size

Bad€34K

€34K/yr · 46K searches

According to Flapen's Amazon Germany niche tracking, bodylotion damen parfüm is a €34K/yr Amazon Germany market (46K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

bodylotion damen parfüm market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€24K–€29K
units × avg price
Conversion rate
3.8%
Avg BSR
#416
Page quality
0%
Prime
72%
Sponsored
47%
Out of stock
0.0%
Avg brand age
85 months
Avg seller age
167 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

172

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

17%

  • Jil Sander64%
  • Joop!5%
  • Lancôme5%
  • Mugler3%
  • Laura Biagiotti3%
  • DAVIDOFF3%
  • Open — no brand owns it (15 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.
2K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top bodylotion damen parfüm search terms

  • jil sander eve21K/yr
  • parfümierte bodylotion6K/yr
  • bodylotion damen parfüm11K/yr
  • jil sander bodylotion4K/yr
  • jil sander bodylotion damen2K/yr
  • body lotion damen parfüm2K/yr
  • jil sander eve parfum172/yr
All search terms

Top bodylotion damen parfüm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€1K8%€3K12%€4K16%€5K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bodylotion damen parfüm

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch53%

“Duft”

Qualität insgesamt10%

“Super Produkt”

Geschenk Zweck6%

“Sehr schön zum verschenken”

Saugfähigkeit5%

“zieht sehr gut ein”

Preis-Leistungs-Verhältnis5%

“Super Preisleistung”

Weiches Gefühl4%

“Wohlfühlen pur”

Feucht/Trocken4%

“Sehr gute Pflegelotion”

beworben Vs Tatsächliches Produkt3%

“Wie erwartet”

Komfort insgesamt2%

“Sehr angenehm auf der Haut”

Eignung für trockene Haut1%

“Super Lotion,sehr gut verträglich,macht eine schöne weiche Haut”

What buyers complain about

Geruch25%

“No 4 riecht so durchdringend”

Preis-Leistungs-Verhältnis16%

“Ein bisschen teuer”

Eignung für trockene Haut5%

“Fragliche Hautverträglichkeit”

Gesamtgröße4%

“eher kleine Packungen”

Defekt Material/Teile4%

“Leider ist der Artikel defekt bei mir angekommen”

Qualität insgesamt4%

“schlechte qualität”

Haltbarkeit3%

“Aber hält leider nicht allzulange an”

Feucht/Trocken2%

“Diese Lotion bekommt man nicht aus der Flasche”

beworben Vs Tatsächliches Produkt2%

“mit der Beschreibung nicht überein”

Benutzerfreundlichkeit2%

“Nicht brauchbar”

Top return reasons

Geruch59%
Gesamtgröße8%
Produktzustand5%
Funktionalität insgesamt4%
beworben Vs Tatsächliches Produkt4%
Defekt Material/Teile4%
Preis-Leistungs-Verhältnis4%
Feucht/Trocken2%
Qualität insgesamt2%
Kompatibilität – insgesamt2%

Common questions

Is bodylotion damen parfüm profitable to sell on Amazon Germany?
The niche generates €34K/yr across 36 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (45/100).
How competitive is the bodylotion damen parfüm niche?
21 brands and 172 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in bodylotion damen parfüm?
Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Eignung für trockene Haut. The return rate is 0.2%.
When does demand for bodylotion damen parfüm peak?
Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the bodylotion damen parfüm niche?
Listings span €4.18–€48.61; the average listing price is €19.16 (sweet spot $15–$100). The average incumbent carries 1,444 reviews — the moat a new listing must climb.