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Body Wash Women

Fail

The top 5 brands take 100% of clicks, so Body Wash Women is a Fail.

Flapen Score
47
47 / 100
Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size
€72K/yr101K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
45%top-5 click share · 3 brands · 94 sellers

Flapen Score

Body Wash Women against its category

The dotted line is the Kosmetik average. Past it, Body Wash Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Wash Women market on Amazon at a glance

Shoppers on Amazon Germany searched for Body Wash Women 101K times last year and spent an estimated €72K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €72K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
5.9%
Market size, estimated
€72Ka year
Peak month
November2.2× the quietest month
Top search term
dove deo men28K searches a year

02 · Price

A sale here is worth €12.17.

Listings sell for €12.17 on average, from €1.26 to €30.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €12.17 that is €1K to €3K a year per listing.

Average price
€12.17under the $15 to $100 sweet spot
Price range
€1.26–€30.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #634 within Baden & Körperpflege. It carries 355 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
89%
Out of stock, average day
4.3%
Average rank
#634in Baden & Körperpflege
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
355per listing
Listings tracked
36

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Body Wash Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

0%

  • Brand 158%
  • Brand 242%
  • Brand 31%

Demand

Body Wash Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Body Wash Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dove deo men28K/yr
  • dove men care duschgel13K/yr
  • dove men care deo14K/yr
  • dove men14K/yr
  • dove duschgel men9K/yr
  • dove men deo6K/yr
  • dove men care7K/yr
  • deo dove men4K/yr
  • dove clean comfort deo3K/yr
  • dove clean comfort3K/yr

Reviews and returns

What reviews say buyers love and hate about Body Wash Women

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geruch”
13%of negative reviews mention “Geruch”
0.1%of orders come back
“Der Duft ist unaufdringlich”
A buyer, on “Geruch”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Body Wash Women questions

Answered from the same tracked data.