Is body butter profitable to sell on Amazon Germany?

The niche generates €321K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the body butter niche?

6 brands and 94 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in body butter?

Top complaints mined from reviews: Geruch, Haltbarkeit, Feucht/Trocken. The return rate is 0.2%.

When does demand for body butter peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the body butter niche?

Listings span €3.35–€22.48; the average listing price is €9.23 (sweet spot $15–$100). The average incumbent carries 4,446 reviews — the moat a new listing must climb.

body butter

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Good€321K

€321K/yr · 455K searches

Growth

Okay+16.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€3.35–€22.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€9.23

avg listing price — sweet spot $15–$100

Review moat

Bad4,445.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, body butter is a €321K/yr Amazon Germany market (455K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

body butter market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: €277K–€369K; units × avg price
Conversion rate: 7.6%
Avg BSR: #89
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 2.5%
Avg brand age: 63 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

Elizabeth Arden72%
Jean & Len19%
Garnier4%
WELEDA3%
PraNaturals1%
Activeluxe cosmetics1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top body butter search terms

elizabeth arden194K/yr +19.8%4.2% conv.
elizabeth arden green tea57K/yr +44.7%10.6% conv.
body butter58K/yr -3.5%1.7% conv.
jean & len bodylotion26K/yr +9.6%6.5% conv.
körperbutter23K/yr -8.1%2.0% conv.
garnier body superfood12K/yr +52.6%1.9% conv.
green tea elizabeth arden13K/yr +21.4%12.3% conv.
jean und len bodylotion9K/yr +50.7%6.7% conv.
jean len bodylotion8K/yr +33.8%4.9% conv.
bodybutter10K/yr +3.5%3.6% conv.

All search terms

Top body butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elizabeth Arden Green Tea Honey Drops Körpercreme angereichert mit grünem Tee-Extrakt echtem Honig und pflegender Shea Butter 500 ml

Elizabeth Arden€11.354.7★21,492 rev

Elizabeth Arden - Green Tea Eau de Parfüm Parfüm mit Naturessenzen wie Grüner Tee und Bergamotte erfrischend blumig und zitrusartiger Duft weckt die Sinne belebt

Elizabeth Arden€9.954.6★13,408 rev

Elizabeth Arden - Green Tea erfrischende Körperlotion mit Grüntee-Extrakt-Duft Feuchtigkeitsspendend und regenerierend belebt die Sinne seidig glatte Haut 500ml

Elizabeth Arden€9.614.6★2,703 rev

Elizabeth Arden - Green Tea Körperduft für Damen leicht und lebendig mit fruchtigem Aroma und Noten von Zitrone und Orange grünem Tee und Amber erfrischende Wirkung Parfüm für Damen - 236 ml

Elizabeth Arden€6.214.5★4,910 rev

Elizabeth Arden - Green Tea Eau de Parfüm Parfüm mit Naturessenzen wie Grüner Tee und Bergamotte erfrischend blumig und zitrusartiger Duft weckt die Sinne belebt - 30 ml

Elizabeth Arden€7.074.5★4,910 rev

Newest

by launch date

Jean & Len Body Milk Ceramide Complex & Kokosöl Kokos-Duft 250 ml

Jean & Len€3.59491 rev

10mo ago

Jean & Len Body Butter Arganöl & Feige 200 ml

Jean & Len€3.97763 rev

1y ago

Jean & Len Exotische Body Butter Mango & Avocado 200 ml

Jean & Len€4.03763 rev

1y ago

Jean & Len Body Butter Cranberry & Vanille 200 ml

Jean & Len€4.15763 rev

2y ago

Jean & Len Body Lotion Cranberry & Vanille 250 ml

Jean & Len€3.67179 rev

2y ago

What buyers say about body butter

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch50%

“echt guter duft”

Qualität insgesamt9%

“Super Produkt”

Saugfähigkeit6%

“lässt sich gut auftragen und zieht schnell in die Haut ein”

Eignung für trockene Haut5%

“Ideal für trockene Haut – hält die Haut geschmeidig und hydratisiert”

Weiches Gefühl4%

“Pflegt die Haut super weich”

Eignung für Mischhaut4%

“Beste Hautcreme ever”

Preis-Leistungs-Verhältnis4%

“Preis super”

Feucht/Trocken4%

“Super hydratisierte Tages Creme”

Komfort insgesamt2%

“angenehm für Hände, Arme und Beine”

Textur/Konsistenz – insgesamt2%

“Textur auch”

What buyers complain about

Geruch36%

“Duft hält überhaupt nicht”

Haltbarkeit8%

“Hält leider kaum”

Feucht/Trocken4%

“hinterlässt klebrig trockenes Hautgefühl”

Qualität insgesamt4%

“billig in der Produktion, kaufe ich nicht mehr!!!”

Haftung/Klebrigkeit4%

“Fettig und klebrig”

Preis-Leistungs-Verhältnis2%

“Etwas teuer”

Eignung für trockene Haut2%

“Für sehr trockene Haut nicht ausreichend”

Saugen2%

“Zieht schlecht ein”

Gesamtgröße2%

“VIEL zu kurz war”

Benutzerfreundlichkeit2%

“Alles in einem, nicht wirklich angenehm zu benutzen”

Top return reasons

Geruch48%

Gesamtgröße15%

Preis-Leistungs-Verhältnis6%

beworben Vs Tatsächliches Produkt6%

Produktzustand5%

Defekt Material/Teile3%

Hartes Gefühl2%

Funktionalität insgesamt2%