Body Butter
Body Butter shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Flapen Score
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Is Body Butter profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Body Butter is a €321K/yr Amazon Germany market (455K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Body Butter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +16.2% over the last 90 days and 7.6% of searches end in a purchase.
€321K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 33 products
Top Body Butter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Elizabeth Arden Green Tea Honey Drops Körpercreme angereichert mit grünem Tee-Extrakt echtem Honig und pflegender Shea Butter 500 ml
- Price
- €11.35
- Rating
- 4.7/5
- Reviews
- 21,492
- Age
- 12y ago
Elizabeth Arden - Green Tea Eau de Parfüm Parfüm mit Naturessenzen wie Grüner Tee und Bergamotte erfrischend blumig und zitrusartiger Duft weckt die Sinne belebt
- Price
- €9.95
- Rating
- 4.6/5
- Reviews
- 13,408
- Age
- 18y ago
Elizabeth Arden - Green Tea erfrischende Körperlotion mit Grüntee-Extrakt-Duft Feuchtigkeitsspendend und regenerierend belebt die Sinne seidig glatte Haut 500ml
- Price
- €9.61
- Rating
- 4.6/5
- Reviews
- 2,703
- Age
- 17y ago
Elizabeth Arden - Green Tea Körperduft für Damen leicht und lebendig mit fruchtigem Aroma und Noten von Zitrone und Orange grünem Tee und Amber erfrischende Wirkung Parfüm für Damen - 236 ml
- Price
- €6.21
- Rating
- 4.5/5
- Reviews
- 4,910
- Age
- 9y ago
Elizabeth Arden - Green Tea Eau de Parfüm Parfüm mit Naturessenzen wie Grüner Tee und Bergamotte erfrischend blumig und zitrusartiger Duft weckt die Sinne belebt - 30 ml
- Price
- €7.07
- Rating
- 4.5/5
- Reviews
- 4,910
- Age
- 11y ago
Trending
90-day click momentum
Garnier Body Superfood Reparatur-Butter Kakao Keramik
- Price
- €6.15
- Rating
- 4.6/5
- Reviews
- 1,057
- Age
- 4y ago
Elizabeth Arden - Green Tea Eau de Parfüm Parfüm mit Naturessenzen wie Grüner Tee und Bergamotte erfrischend blumig und zitrusartiger Duft weckt die Sinne belebt - 30 ml
- Price
- €7.07
- Rating
- 4.5/5
- Reviews
- 4,910
- Age
- 11y ago
Elizabeth Arden Green Tea Honey Drops Feuchtigkeitsspendende Body Cream mit einer Mischung aus Früchten Blumen und natürlichen recycelten Inhaltsstoffen 500 ml
- Price
- €12.04
- Rating
- 4.7/5
- Reviews
- 21,492
- Age
- 3y ago
Jean & Len Body Milk Ceramide Complex & Kokosöl Kokos-Duft 250 ml
- Price
- €3.59
- Rating
- 4.5/5
- Reviews
- 491
- Age
- 10mo ago
Elizabeth Arden - Green Tea Citron Freesia Eau de Toilette Spray für Frauen Frischer und Blumiger Duft Energetisierender und Spritziger Duft - 100 ml
- Price
- €9.11
- Rating
- 4.3/5
- Reviews
- 639
- Age
- 3y ago
Newest
by launch dateJean & Len Body Milk Ceramide Complex & Kokosöl Kokos-Duft 250 ml
- Price
- €3.59
- Rating
- 4.5/5
- Reviews
- 491
- Age
- 10mo ago
Jean & Len Body Butter Arganöl & Feige 200 ml
- Price
- €3.97
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 1y ago
Jean & Len Exotische Body Butter Mango & Avocado 200 ml
- Price
- €4.03
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 1y ago
Jean & Len Body Butter Cranberry & Vanille 200 ml
- Price
- €4.15
- Rating
- 4.5/5
- Reviews
- 763
- Age
- 2y ago
Jean & Len Body Lotion Cranberry & Vanille 250 ml
- Price
- €3.67
- Rating
- 4.5/5
- Reviews
- 179
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
94
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
0%
- Elizabeth Arden72%
- Jean & Len19%
- Garnier4%
- WELEDA3%
- PraNaturals1%
- Activeluxe cosmetics1%
Body Butter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top Body Butter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- elizabeth arden194K/yr
- elizabeth arden green tea57K/yr
- body butter58K/yr
- jean & len bodylotion26K/yr
- körperbutter23K/yr
- garnier body superfood12K/yr
- green tea elizabeth arden13K/yr
- jean und len bodylotion9K/yr
- jean len bodylotion8K/yr
- bodybutter10K/yr
What reviews say buyers love and hate about Body Butter
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“echt guter duft”
“Super Produkt”
“lässt sich gut auftragen und zieht schnell in die Haut ein”
“Ideal für trockene Haut – hält die Haut geschmeidig und hydratisiert”
“Pflegt die Haut super weich”
What buyers complain about
64% of reviews“Duft hält überhaupt nicht”
“Hält leider kaum”
“hinterlässt klebrig trockenes Hautgefühl”
“billig in der Produktion, kaufe ich nicht mehr!!!”
“Fettig und klebrig”
Body Butter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Body Butter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
