Blush
FailPrices span $1.91–$16.23, mostly outside the sweet spot, so Blush is a Fail.
- Flapen Score
- 45 / 100Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 4745
- Market size
- €123K/yr834K searches / yr
- 90-day growth
- -18.6%search demand this quarter
- Competition
- 32%top-5 click share · 17 brands · 93 sellers
Flapen Score
Blush against its category
The dotted line is the Kosmetik average. Past it, Blush is stronger. Inside it, weaker.
Market
The Blush market on Amazon at a glance
Shoppers on Amazon Germany searched for Blush 834K times last year and spent an estimated €123K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 834K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €123K a year.
- Searches, last 12 months
- 834K
- Growth, 90 days vs prior 90
- -18.6%
- Conversion, latest week
- 2.4%
- Market size, estimated
- €123Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- blush285K searches a year
02 · Price
A sale here is worth €6.22.
Listings sell for €6.22 on average, from €1.91 to €16.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €6.22 that is €622 to €2K a year per listing.
- Average price
- €6.22under the $15 to $100 sweet spot
- Price range
- €1.91–€16.23
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €622–€2K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #29 within Make-Up. It carries 7,829 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 98%
- Out of stock, average day
- 3.4%
- Average rank
- #29in Make-Up
- Average rating
- 4.36 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,829per listing
- Listings tracked
- 57
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Blush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 06 For The Butta
- Price
- €6.53
- Rating
- 4.4/5
- Reviews
- 12,036
- Age
- 2y ago

NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 09 Feeling Butta
- Price
- €6.39
- Rating
- 4.4/5
- Reviews
- 12,019
- Age
- 1y ago

e.l.f. Camo Liquid Blush Langanhaltendes Flüssiges Rouge Für Hochpigmentierte Farbe Sorgt Für Ein Weiches Taufrisches Finish Vegan & Tierversuchsfrei Dusty Rosé
- Price
- €6.68
- Rating
- 4.4/5
- Reviews
- 14,609
- Age
- 2y ago

KIKO Milano Unlimited Blush 10 Puderrouge Für Individuelle Modellierung Von Langem Halt
- Price
- €8.61
- Rating
- 4.5/5
- Reviews
- 2,489
- Age
- 1y ago

NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 02 Butta Together
- Price
- €6.70
- Rating
- 4.4/5
- Reviews
- 12,019
- Age
- 2y ago
Trending
estimated 90-day click momentum
NYX Professional Makeup Buttermelt Stix Glow Boosting Highlighter Stick mit Sheabutter & butterweicher Textur für natürlichen Glazed-Glow wischfest & bis 8h Halt Farbe: My Melt Era
- Price
- €7.26
- Rating
- 4.3/5
- Reviews
- 687
- Age
- 1y ago

essence baby got blush 40 sweets & roses Cremiger Rouge-Stick Einfach aufzutragen & zu verblenden Vegane Kosmetik 5 5 g
- Price
- €2.41
- Rating
- 4.4/5
- Reviews
- 8,515
- Age
- 2y ago

LOPHE Blush Stick Mattes Leichtes und Atmungsaktives Liquid Blush Flüssig Waterproof Rouge Beauty Wand Natürliches Aussehen Long-Wearing Face Make Up Pen für Frauen 05#mystery
- Price
- €4.01
- Rating
- 4.0/5
- Reviews
- 2,190
- Age
- 3y ago

essence baby got blush 30 rose all day Cremiger Rouge-Stick Einfach aufzutragen & zu verblenden Vegane Kosmetik 5 5 g
- Price
- €2.32
- Rating
- 4.4/5
- Reviews
- 8,515
- Age
- 3y ago

NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 06 For The Butta
- Price
- €6.53
- Rating
- 4.4/5
- Reviews
- 12,036
- Age
- 2y ago
Newest
by launch date
essence soft TOUCH BOUNCY BLUSH Rouge Nr. 10 Pink langanhaltend hochpigmentiert matt vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (5g)
- Price
- €1.99
- Rating
- 4.4/5
- Reviews
- 705
- Age
- 10mo ago

SHEGLAM Color Bloom flüssiges Rouge für Wangen Finish-Love Cake
- Price
- €5.80
- Rating
- 4.4/5
- Reviews
- 1,410
- Age
- 1y ago

NYX Professional Makeup Buttermelt Stix Glow Boosting Highlighter Stick mit Sheabutter & butterweicher Textur für natürlichen Glazed-Glow wischfest & bis 8h Halt Farbe: My Melt Era
- Price
- €7.26
- Rating
- 4.3/5
- Reviews
- 687
- Age
- 1y ago

KIKO Milano Unlimited Blush 10 Puderrouge Für Individuelle Modellierung Von Langem Halt
- Price
- €8.61
- Rating
- 4.5/5
- Reviews
- 2,489
- Age
- 1y ago

NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 09 Feeling Butta
- Price
- €6.39
- Rating
- 4.4/5
- Reviews
- 12,019
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
17 falling
Sellers
93
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 68%
Open market
15%
- NYX PROFESSIONAL MAKEUP25%
- e.l.f.21%
- Essence Cosmetics15%
- Kiko Milano13%
- M. Asam6%
- Wet n Wild5%
- Open — no brand owns it (11 brands, 15%)
Demand
Blush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Blush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blush285K/yr
- rouge98K/yr
- blush stick63K/yr
- nyx blush51K/yr
- elf blush47K/yr
- kiko blush40K/yr
- rouge puder50K/yr
- essence blush37K/yr
- liquid blush32K/yr
- cream blush21K/yr
Reviews and returns
What reviews say buyers love and hate about Blush
We read the reviews and the return reasons for every product selling here.
“BLAUE Glitzerpartikel”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









