Is blush profitable to sell on Amazon Germany?

The niche generates €123K/yr across 57 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (45/100).

How competitive is the blush niche?

17 brands and 93 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in blush?

Top complaints mined from reviews: Farbe, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.4%.

When does demand for blush peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the blush niche?

Listings span €1.91–€16.23; the average listing price is €6.22 (sweet spot $15–$100). The average incumbent carries 7,829 reviews — the moat a new listing must climb.

blush

Skip it

Prices mostly outside the sweet spot ($1.91–$16.23) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay€123K

€123K/yr · 834K searches

Review moat

Bad7,828.7

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€6.22

avg listing price — sweet spot $15–$100

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch

Price range

Bad€1.91–€16.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, blush is a €123K/yr Amazon Germany market (834K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

blush market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: €93K–€124K; units × avg price
Conversion rate: 2.4%
Avg BSR: #29
Page quality: 0%
Prime: 98%
Sponsored: 81%
Out of stock: 3.4%
Avg brand age: 51 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

17 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

32%

Top 20: 68%

Open market

15%

NYX PROFESSIONAL MAKEUP25%
e.l.f.21%
Essence Cosmetics15%
Kiko Milano13%
M. Asam6%
Wet n Wild5%
Open — no brand owns it (11 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top blush search terms

blush285K/yr -20.4%1.5% conv.
rouge98K/yr -28.0%2.2% conv.
blush stick63K/yr -20.9%1.7% conv.
nyx blush51K/yr -10.5%3.4% conv.
elf blush47K/yr -6.2%1.7% conv.
kiko blush40K/yr +7.1%1.3% conv.
rouge puder50K/yr -35.2%4.1% conv.
essence blush37K/yr -26.0%1.9% conv.
liquid blush32K/yr -12.6%1.3% conv.
cream blush21K/yr -12.7%1.1% conv.

All search terms

Top blush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 06 For The Butta

NYX PROFESSIONAL MAKEUP€6.534.4★12,036 rev

NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 09 Feeling Butta

NYX PROFESSIONAL MAKEUP€6.394.4★12,019 rev

e.l.f. Camo Liquid Blush Langanhaltendes Flüssiges Rouge Für Hochpigmentierte Farbe Sorgt Für Ein Weiches Taufrisches Finish Vegan & Tierversuchsfrei Dusty Rosé

e.l.f.€6.684.4★14,609 rev

KIKO Milano Unlimited Blush 10 Puderrouge Für Individuelle Modellierung Von Langem Halt

Kiko Milano€8.614.5★2,489 rev

NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 02 Butta Together

NYX PROFESSIONAL MAKEUP€6.704.4★12,019 rev

Newest

by launch date

essence soft TOUCH BOUNCY BLUSH Rouge Nr. 10 Pink langanhaltend hochpigmentiert matt vegan ölfrei ohne Parfüm ohne Alkohol 1er Pack (5g)

Essence Cosmetics€1.99705 rev

10mo ago

SHEGLAM Color Bloom flüssiges Rouge für Wangen Finish-Love Cake

SHEGLAM€5.801,410 rev

1y ago

NYX Professional Makeup Buttermelt Stix Glow Boosting Highlighter Stick mit Sheabutter & butterweicher Textur für natürlichen Glazed-Glow wischfest & bis 8h Halt Farbe: My Melt Era

NYX PROFESSIONAL MAKEUP€7.26687 rev

1y ago

KIKO Milano Unlimited Blush 10 Puderrouge Für Individuelle Modellierung Von Langem Halt

Kiko Milano€8.612,489 rev

1y ago

NYX Professional Makeup Buttermelt Blush Rouge Cremige Textur mit Shea Butter Mandelbutter & Mangobutter Einfach zu verblenden für einen frischen Look Farbe: 09 Feeling Butta

NYX PROFESSIONAL MAKEUP€6.3912,019 rev

1y ago

What buyers say about blush

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe44%

“Beste Rouge ❤️ Sehr pigmentiert ☺️”

Qualität insgesamt13%

“Super Produkt”

Einfache Anwendung7%

“der Blush lässt sich gut auftragen.”

Haltbarkeit4%

“hält lange”

Textur/Konsistenz – insgesamt4%

“Feine Textur”

Preis-Leistungs-Verhältnis3%

“Billig und gut”

Eignung für Mischhaut3%

“Bestes rouge auch für Erwachsene Haut”

Benutzerfreundlichkeit2%

“Ein praktischer kleiner Stick, der sich leicht in die Tasche werfen und auf Reisen mitnehmen lässt”

Eignung für gefärbtes Haar2%

“Glow blush”

Helligkeit/Glanz/Glühen2%

“Gibt den Wangen einen frischen, natürlichen Glow – wie von innen heraus”

What buyers complain about

Farbe26%

“BLAUE Glitzerpartikel”

Preis-Leistungs-Verhältnis6%

“Sehr schade ums Geld”

Gesamtgröße5%

“Die Größe fällt tatsächlich etwas kleiner aus”

Geruch5%

“Geruch etwas doll”

Qualität insgesamt5%

“Qualität leider ungenügend”

Haftung/Klebrigkeit3%

“Make up Stick etwas zu weich beim auftragen die Farbe zu leicht”

Haltbarkeit3%

“hält aber nicht lange”

beworben Vs Tatsächliches Produkt3%

“Fake Foto”

Pinselqualität3%

“Pinsel finde ich zu unhandlich”

Materialqualität2%

“Material - lässt sich schlecht verwischen sehe aus wie en Clown”

Top return reasons

Farbe59%

Defekt Material/Teile7%

beworben Vs Tatsächliches Produkt6%

Geruch6%

Benutzerfreundlichkeit3%

Qualität insgesamt2%

Gesamtgröße2%

Produktzustand2%

Funktionalität insgesamt2%

Lackqualität2%

Common questions

Is blush profitable to sell on Amazon Germany?: The niche generates €123K/yr across 57 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (45/100).
How competitive is the blush niche?: 17 brands and 93 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in blush?: Top complaints mined from reviews: Farbe, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.4%.
When does demand for blush peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the blush niche?: Listings span €1.91–€16.23; the average listing price is €6.22 (sweet spot $15–$100). The average incumbent carries 7,829 reviews — the moat a new listing must climb.

blush

blush market data

Competition & brand share

Demand & seasonality

Top blush search terms

Top blush products on Amazon

Top sellers

Newest

Trending

What buyers say about blush

What buyers love

What buyers complain about

Top return reasons

Common questions

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