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Blonde Perücke Lang

Fail

Demand is soft, at -77.7% this quarter, so Blonde Perücke Lang is a Fail.

Flapen Score
46
46 / 100
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size
€35K/yr47K searches / yr
90-day growth
-77.7%search demand this quarter
Competition
37%top-5 click share · 25 brands · 35 sellers

Flapen Score

Blonde Perücke Lang against its category

The dotted line is the Kosmetik average. Past it, Blonde Perücke Lang is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blonde Perücke Lang market on Amazon at a glance

Shoppers on Amazon Germany searched for Blonde Perücke Lang 47K times last year and spent an estimated €35K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -77.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-77.7%
Conversion, latest week
5.0%
Market size, estimated
€35Ka year
Peak month
February7.2× the quietest month
Top search term
blonde perücke lang23K searches a year

02 · Price

A sale here is worth €15.03.

Listings sell for €15.03 on average, from €6.74 to €25.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €15.03 that is €0 to €2K a year per listing.

Average price
€15.03inside the $15 to $100 sweet spot
Price range
€6.74–€25.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
8.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #184 within Haarverlängerungen & Perücken. It carries 1,941 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
10.1%
Average rank
#184in Haarverlängerungen & Perücken
Average rating
3.92 starsAmazon Germany average 4.37 stars
Average reviews
1,941per listing
Listings tracked
41

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Blonde Perücke Lang products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

35

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

37%

Top 20: 78%

Open market

35%

  • Brand 124%
  • Brand 213%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Blonde Perücke Lang search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 7.2×

Search terms

Top Blonde Perücke Lang search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blonde perücke lang23K/yr
  • blonde perücke mit pony8K/yr
  • perücke blond pony6K/yr
  • perücke blond lange haare4K/yr
  • perücke blond schulterlang5K/yr

Reviews and returns

What reviews say buyers love and hate about Blonde Perücke Lang

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Perücke/Kunsthaarqualität”
16%of negative reviews mention “Farbe”
8.1%of orders come back
“Dunkler, als abgebildet”
A buyer, on “Farbe”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blonde Perücke Lang questions

Answered from the same tracked data.