- Flapen Score
- 44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 4744
- Market size
- €186K/yr221K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 93 sellers
Flapen Score
Blau Shampoo against its category
The dotted line is the Kosmetik average. Past it, Blau Shampoo is stronger. Inside it, weaker.
Market
The Blau Shampoo market on Amazon at a glance
Shoppers on Amazon Germany searched for Blau Shampoo 221K times last year and spent an estimated €186K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €186K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 7.4%
- Market size, estimated
- €186Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- fanola no orange shampoo45K searches a year
02 · Price
A sale here is worth €11.36.
Listings sell for €11.36 on average, from €6.46 to €16.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At €11.36 that is €11K to €14K a year per listing.
- Average price
- €11.36under the $15 to $100 sweet spot
- Price range
- €6.46–€16.86
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €11K–€14K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #228 within Shampoo & Spülung. It carries 5,257 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #228in Shampoo & Spülung
- Average rating
- 3.99 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,257per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Blau Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fanola Wonder No Orange Shampoo 350 ml
- Price
- €9.28
- Rating
- 3.7/5
- Reviews
- 1,793
- Age
- 2y ago

Matrix Haarshampoo für brünettes Haar zur Neutralisation von Kupferstichen Mit Blau-Pigmenten Brass Off Shampoo 1 x 300 ml
- Price
- €10.13
- Rating
- 3.9/5
- Reviews
- 27,301
- Age
- 9y ago

Fanola Wonder No Orange Maske 350 ml
- Price
- €14.24
- Rating
- 3.7/5
- Reviews
- 450
- Age
- 2y ago

LOréal Professionnel Shampoo für Farbbrillanz mit Glass Hair Effekt bei coloriertem Haar gegen Organgestich Serie Expert Vitamino Color Spectrum Blue Dyes Neutralizing Shampoo 300 ml
- Price
- €16.86
- Rating
- 4.0/5
- Reviews
- 382
- Age
- 1y ago

milk_shake | cold brunette shampoo | Spezielles Shampoo für braunes Haar | 300 ml | Shampoo mit blauem Pigment | Beseitigt warme rote orangefarbene Reflexe
- Price
- €15.49
- Rating
- 4.1/5
- Reviews
- 403
- Age
- 4y ago
Trending
estimated 90-day click momentum
Fanola Wonder No Orange Maske 350 ml
- Price
- €14.24
- Rating
- 3.7/5
- Reviews
- 450
- Age
- 2y ago

Matrix Haarshampoo für brünettes Haar zur Neutralisation von Kupferstichen Mit Blau-Pigmenten Brass Off Shampoo 1 x 300 ml
- Price
- €10.13
- Rating
- 3.9/5
- Reviews
- 27,301
- Age
- 9y ago

milk_shake | cold brunette shampoo | Spezielles Shampoo für braunes Haar | 300 ml | Shampoo mit blauem Pigment | Beseitigt warme rote orangefarbene Reflexe
- Price
- €15.49
- Rating
- 4.1/5
- Reviews
- 403
- Age
- 4y ago

Wella Professionals Color Fresh Mask Blue Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für helles und aufgehelltes Haar 150 ml
- Price
- €8.22
- Rating
- 4.3/5
- Reviews
- 5,995
- Age
- 5y ago

LOréal Professionnel Shampoo für Farbbrillanz mit Glass Hair Effekt bei coloriertem Haar gegen Organgestich Serie Expert Vitamino Color Spectrum Blue Dyes Neutralizing Shampoo 300 ml
- Price
- €16.86
- Rating
- 4.0/5
- Reviews
- 382
- Age
- 1y ago
Newest
by launch date
LOréal Professionnel Shampoo für Farbbrillanz mit Glass Hair Effekt bei coloriertem Haar gegen Organgestich Serie Expert Vitamino Color Spectrum Blue Dyes Neutralizing Shampoo 300 ml
- Price
- €16.86
- Rating
- 4.0/5
- Reviews
- 382
- Age
- 1y ago

Fanola Wonder No Orange Maske 350 ml
- Price
- €14.24
- Rating
- 3.7/5
- Reviews
- 450
- Age
- 2y ago

Fanola Wonder No Orange Shampoo 1000 ml
- Price
- €15.02
- Rating
- 3.7/5
- Reviews
- 1,794
- Age
- 2y ago

Fanola Wonder No Orange Shampoo 350 ml
- Price
- €9.28
- Rating
- 3.7/5
- Reviews
- 1,793
- Age
- 2y ago

milk_shake | cold brunette shampoo | Spezielles Shampoo für braunes Haar | 300 ml | Shampoo mit blauem Pigment | Beseitigt warme rote orangefarbene Reflexe
- Price
- €15.49
- Rating
- 4.1/5
- Reviews
- 403
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
93
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- FANOLA61%
- Matrix16%
- L'Oréal Professionnel Paris8%
- milk_shake8%
- Inebrya5%
- Wella Professionals3%
Demand
Blau Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Blau Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fanola no orange shampoo45K/yr
- blau shampoo34K/yr
- blau shampoo gegen orangestich15K/yr
- no orange shampoo22K/yr
- blaushampoo19K/yr
- blue shampoo15K/yr
- anti orange shampoo15K/yr
- blaues shampoo9K/yr
- blaushampoo orangenes haar7K/yr
- fanola no orange8K/yr
Reviews and returns
What reviews say buyers love and hate about Blau Shampoo
We read the reviews and the return reasons for every product selling here.
“Funktioniert nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blau Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









