Is Blau Shampoo profitable to sell on Amazon Germany?

Flapen scores Blau Shampoo 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €186K a year across 9 tracked products. Search demand grew +5.3% in the last 90 days.

How competitive is the Blau Shampoo niche on Amazon Germany?

6 brands and 93 sellers compete in Blau Shampoo on Amazon Germany. The top 5 Blau Shampoo products take 85% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Blau Shampoo?

Blau Shampoo buyers on Amazon Germany complain most about Funktionalität insgesamt, Farbe, and Feucht/Trocken. An estimated 0.1% of orders come back.

When does demand for Blau Shampoo peak?

Search demand for Blau Shampoo on Amazon Germany is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Blau Shampoo niche?

Blau Shampoo sells for €11.36 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.46 to €16.86. The average product has 5,257 reviews, the count a new listing must catch up to.

Blau Shampoo

Fail

The top 5 brands take 97% of clicks, so Blau Shampoo is a Fail.

Filters Quality Gap

Flapen Score: 44
44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size: €186K/yr221K searches / yr
90-day growth: +5.3%search demand this quarter
Competition: 85%top-5 click share · 6 brands · 93 sellers

Flapen Score

Blau Shampoo against its category

The dotted line is the Kosmetik average. Past it, Blau Shampoo is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Blau Shampoo market on Amazon at a glance

Shoppers on Amazon Germany searched for Blau Shampoo 221K times last year and spent an estimated €186K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €186K a year.

Searches, last 12 months: 221K
Growth, 90 days vs prior 90: +5.3%
Conversion, latest week: 7.4%
Market size, estimated: €186Ka year
Peak month: April1.6× the quietest month
Top search term: fanola no orange shampoo45K searches a year

02 · Price

A sale here is worth €11.36.

Listings sell for €11.36 on average, from €6.46 to €16.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At €11.36 that is €11K to €14K a year per listing.

Average price: €11.36under the $15 to $100 sweet spot
Price range: €6.46–€16.86
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €11K–€14K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #228 within Shampoo & Spülung. It carries 5,257 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 100%
Out of stock, average day: 15.4%
Average rank: #228in Shampoo & Spülung
Average rating: 3.99 starsAmazon Germany average 4.37 stars
Average reviews: 5,257per listing
Listings tracked: 9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 65 months

Products

Top Blau Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Brand 161%
Brand 216%
Brand 38%
Brand 48%
Brand 55%
Brand 63%

Demand

Blau Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Blau Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fanola no orange shampoo45K/yr -4.8%11.1% conv.
blau shampoo34K/yr +7.9%4.9% conv.
blau shampoo gegen orangestich15K/yr +40.4%5.8% conv.
no orange shampoo22K/yr -0.3%7.4% conv.
blaushampoo19K/yr -0.4%4.7% conv.
blue shampoo15K/yr +22.0%4.8% conv.
anti orange shampoo15K/yr +4.5%5.0% conv.
blaues shampoo9K/yr +12.8%4.4% conv.
blaushampoo orangenes haar7K/yr -3.2%7.1% conv.
fanola no orange8K/yr +5.0%8.0% conv.

Reviews and returns

What reviews say buyers love and hate about Blau Shampoo

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”

23%of negative reviews mention “Funktionalität insgesamt”

0.1%of orders come back

“Funktioniert nicht”

A buyer, on “Funktionalität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Blau Shampoo questions

Answered from the same tracked data.

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