Blau Shampoo
brand-locked demand (top 5 brands take 97% of clicks) — Blau Shampoo doesn't clear our bar today.
Flapen Score
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Is Blau Shampoo profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Blau Shampoo is a €186K/yr Amazon Germany market (221K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Blau Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.3% over the last 90 days and 7.4% of searches end in a purchase.
€186K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 9 products
Top Blau Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fanola Wonder No Orange Shampoo 350 ml
- Price
- €9.28
- Rating
- 3.7/5
- Reviews
- 1,793
- Age
- 2y ago
Matrix Haarshampoo für brünettes Haar zur Neutralisation von Kupferstichen Mit Blau-Pigmenten Brass Off Shampoo 1 x 300 ml
- Price
- €10.13
- Rating
- 3.9/5
- Reviews
- 27,301
- Age
- 9y ago
Fanola Wonder No Orange Maske 350 ml
- Price
- €14.24
- Rating
- 3.7/5
- Reviews
- 450
- Age
- 2y ago
LOréal Professionnel Shampoo für Farbbrillanz mit Glass Hair Effekt bei coloriertem Haar gegen Organgestich Serie Expert Vitamino Color Spectrum Blue Dyes Neutralizing Shampoo 300 ml
- Price
- €16.86
- Rating
- 4.0/5
- Reviews
- 382
- Age
- 1y ago
milk_shake | cold brunette shampoo | Spezielles Shampoo für braunes Haar | 300 ml | Shampoo mit blauem Pigment | Beseitigt warme rote orangefarbene Reflexe
- Price
- €15.49
- Rating
- 4.1/5
- Reviews
- 403
- Age
- 4y ago
Trending
90-day click momentumFanola Wonder No Orange Maske 350 ml
- Price
- €14.24
- Rating
- 3.7/5
- Reviews
- 450
- Age
- 2y ago
Matrix Haarshampoo für brünettes Haar zur Neutralisation von Kupferstichen Mit Blau-Pigmenten Brass Off Shampoo 1 x 300 ml
- Price
- €10.13
- Rating
- 3.9/5
- Reviews
- 27,301
- Age
- 9y ago
milk_shake | cold brunette shampoo | Spezielles Shampoo für braunes Haar | 300 ml | Shampoo mit blauem Pigment | Beseitigt warme rote orangefarbene Reflexe
- Price
- €15.49
- Rating
- 4.1/5
- Reviews
- 403
- Age
- 4y ago
Wella Professionals Color Fresh Mask Blue Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für helles und aufgehelltes Haar 150 ml
- Price
- €8.22
- Rating
- 4.3/5
- Reviews
- 5,995
- Age
- 5y ago
LOréal Professionnel Shampoo für Farbbrillanz mit Glass Hair Effekt bei coloriertem Haar gegen Organgestich Serie Expert Vitamino Color Spectrum Blue Dyes Neutralizing Shampoo 300 ml
- Price
- €16.86
- Rating
- 4.0/5
- Reviews
- 382
- Age
- 1y ago
Newest
by launch dateLOréal Professionnel Shampoo für Farbbrillanz mit Glass Hair Effekt bei coloriertem Haar gegen Organgestich Serie Expert Vitamino Color Spectrum Blue Dyes Neutralizing Shampoo 300 ml
- Price
- €16.86
- Rating
- 4.0/5
- Reviews
- 382
- Age
- 1y ago
Fanola Wonder No Orange Maske 350 ml
- Price
- €14.24
- Rating
- 3.7/5
- Reviews
- 450
- Age
- 2y ago
Fanola Wonder No Orange Shampoo 1000 ml
- Price
- €15.02
- Rating
- 3.7/5
- Reviews
- 1,794
- Age
- 2y ago
Fanola Wonder No Orange Shampoo 350 ml
- Price
- €9.28
- Rating
- 3.7/5
- Reviews
- 1,793
- Age
- 2y ago
milk_shake | cold brunette shampoo | Spezielles Shampoo für braunes Haar | 300 ml | Shampoo mit blauem Pigment | Beseitigt warme rote orangefarbene Reflexe
- Price
- €15.49
- Rating
- 4.1/5
- Reviews
- 403
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
93
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- FANOLA61%
- Matrix16%
- L'Oréal Professionnel Paris8%
- milk_shake8%
- Inebrya5%
- Wella Professionals3%
Blau Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Blau Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fanola no orange shampoo45K/yr
- blau shampoo34K/yr
- blau shampoo gegen orangestich15K/yr
- no orange shampoo22K/yr
- blaushampoo19K/yr
- blue shampoo15K/yr
- anti orange shampoo15K/yr
- blaues shampoo9K/yr
- blaushampoo orangenes haar7K/yr
- fanola no orange8K/yr
What reviews say buyers love and hate about Blau Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Super Produkt”
“Fanola No Yellow nimmt super den Gelbstich weg”
“Es neutralisiert warme bzw. rötliche Töne sehr gut und sorgt für einen schönen, kühlen Braunton”
“Top Preis-Leistung”
“Hält was er verspricht”
What buyers complain about
87% of reviews“Funktioniert nicht”
“Leider kaum Effekt gegen Orangestich”
“Trocknet aber extrem aus”
“meine Haare sind immer noch orange”
“Geldverschwendung”
Blau Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blau Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
