blau shampoo
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.36avg listing price — sweet spot $15–$100
Market size
Okay€186K€186K/yr · 221K searches
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,257.44avg incumbent reviews — the moat a new listing must climb
Price range
Bad€6.46–€16.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, blau shampoo is a €186K/yr Amazon Germany market (221K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
blau shampoo market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- €142K–€170K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 15.4%
- Avg brand age
- 65 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
93
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- FANOLA61%
- Matrix16%
- L'Oréal Professionnel Paris8%
- milk_shake8%
- Inebrya5%
- Wella Professionals3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top blau shampoo search terms
- fanola no orange shampoo45K/yr
- blau shampoo34K/yr
- blau shampoo gegen orangestich15K/yr
- no orange shampoo22K/yr
- blaushampoo19K/yr
- blue shampoo15K/yr
- anti orange shampoo15K/yr
- blaues shampoo9K/yr
- blaushampoo orangenes haar7K/yr
- fanola no orange8K/yr
Top blau shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fanola Wonder No Orange Shampoo 350 ml
FANOLA€9.283.7★1,793 rev
Matrix Haarshampoo für brünettes Haar zur Neutralisation von Kupferstichen Mit Blau-Pigmenten Brass Off Shampoo 1 x 300 ml
Matrix€10.133.9★27,301 rev
Fanola Wonder No Orange Maske 350 ml
FANOLA€14.243.7★450 rev
LOréal Professionnel Shampoo für Farbbrillanz mit Glass Hair Effekt bei coloriertem Haar gegen Organgestich Serie Expert Vitamino Color Spectrum Blue Dyes Neutralizing Shampoo 300 ml
L'Oréal Professionnel Paris€16.864.0★382 rev
milk_shake | cold brunette shampoo | Spezielles Shampoo für braunes Haar | 300 ml | Shampoo mit blauem Pigment | Beseitigt warme rote orangefarbene Reflexe
milk_shake€15.494.1★403 rev
Newest
by launch dateLOréal Professionnel Shampoo für Farbbrillanz mit Glass Hair Effekt bei coloriertem Haar gegen Organgestich Serie Expert Vitamino Color Spectrum Blue Dyes Neutralizing Shampoo 300 ml
L'Oréal Professionnel Paris€16.86382 rev
Fanola Wonder No Orange Maske 350 ml
FANOLA€14.24450 rev
Fanola Wonder No Orange Shampoo 1000 ml
FANOLA€15.021,794 rev
Fanola Wonder No Orange Shampoo 350 ml
FANOLA€9.281,793 rev
milk_shake | cold brunette shampoo | Spezielles Shampoo für braunes Haar | 300 ml | Shampoo mit blauem Pigment | Beseitigt warme rote orangefarbene Reflexe
milk_shake€15.49403 rev
Trending
90-day click momentumFanola Wonder No Orange Maske 350 ml
FANOLA€14.243.7★
Matrix Haarshampoo für brünettes Haar zur Neutralisation von Kupferstichen Mit Blau-Pigmenten Brass Off Shampoo 1 x 300 ml
Matrix€10.133.9★
milk_shake | cold brunette shampoo | Spezielles Shampoo für braunes Haar | 300 ml | Shampoo mit blauem Pigment | Beseitigt warme rote orangefarbene Reflexe
milk_shake€15.494.1★
Wella Professionals Color Fresh Mask Blue Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für helles und aufgehelltes Haar 150 ml
Wella Professionals€8.224.3★
LOréal Professionnel Shampoo für Farbbrillanz mit Glass Hair Effekt bei coloriertem Haar gegen Organgestich Serie Expert Vitamino Color Spectrum Blue Dyes Neutralizing Shampoo 300 ml
L'Oréal Professionnel Paris€16.864.0★
What buyers say about blau shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Fanola No Yellow nimmt super den Gelbstich weg”
“Es neutralisiert warme bzw. rötliche Töne sehr gut und sorgt für einen schönen, kühlen Braunton”
“Top Preis-Leistung”
“Hält was er verspricht”
“Entfernt Gelbstich sofort –”
“Der Geruch ist okay, nicht zu stark, eher neutral”
“Sehr ergiebig, hilft mir super”
“Durch das Shampoo haben meine Haare eine ganz tolle Farbe erhalten”
“Must-Have für blondiertes Haar”
What buyers complain about
“Funktioniert nicht”
“Leider kaum Effekt gegen Orangestich”
“Trocknet aber extrem aus”
“meine Haare sind immer noch orange”
“Geldverschwendung”
“Schlechte Qualität”
“Meine Haare sind noch schlimmer geworden”
“Habe am Haaransatz einen Ausschlag bekommen”
“wegen des schrecklichen Geruchs.”
“sparsam verwenden.”
Top return reasons
Common questions
- Is blau shampoo profitable to sell on Amazon Germany?
- The niche generates €186K/yr across 9 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the blau shampoo niche?
- 6 brands and 93 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in blau shampoo?
- Top complaints mined from reviews: Funktionalität insgesamt, Farbe, Feucht/Trocken. The return rate is 0.1%.
- When does demand for blau shampoo peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the blau shampoo niche?
- Listings span €6.46–€16.86; the average listing price is €11.36 (sweet spot $15–$100). The average incumbent carries 5,257 reviews — the moat a new listing must climb.