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Bio Shampoo

Fail

Prices span $3.21–$13.49, mostly outside the sweet spot, so Bio Shampoo is a Fail.

Flapen Score
48
48 / 100
Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Market size
€65K/yr134K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
41%top-5 click share · 11 brands · 63 sellers

Flapen Score

Bio Shampoo against its category

The dotted line is the Kosmetik average. Past it, Bio Shampoo is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bio Shampoo market on Amazon at a glance

Shoppers on Amazon Germany searched for Bio Shampoo 134K times last year and spent an estimated €65K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
7.3%
Market size, estimated
€65Ka year
Peak month
November1.7× the quietest month
Top search term
sante shampoo56K searches a year

02 · Price

A sale here is worth €6.67.

Listings sell for €6.67 on average, from €3.21 to €13.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €6.67 that is €667 to €2K a year per listing.

Average price
€6.67under the $15 to $100 sweet spot
Price range
€3.21–€13.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€667–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #356 within Shampoo & Spülung. It carries 1,122 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#356in Shampoo & Spülung
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
1,122per listing
Listings tracked
33

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Bio Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

63

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

41%

Top 20: 88%

Open market

6%

  • Brand 171%
  • Brand 27%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (5 brands, 6%)

Demand

Bio Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Bio Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sante shampoo56K/yr
  • bio shampoo12K/yr
  • shampoo naturkosmetik9K/yr
  • shampoo bio7K/yr
  • naturkosmetik shampoo7K/yr
  • natural shampoo6K/yr
  • bio shampoo ohne silikon und sulfate6K/yr
  • organic shampoo6K/yr
  • natur shampoo5K/yr
  • natürliches shampoo4K/yr

Reviews and returns

What reviews say buyers love and hate about Bio Shampoo

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Geruch”
11%of negative reviews mention “Geruch”
0.1%of orders come back
“Riecht schrecklich”
A buyer, on “Geruch”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bio Shampoo questions

Answered from the same tracked data.