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Bepanthol Lippencreme

Fail

Demand is soft, at -54.4% this quarter, so Bepanthol Lippencreme is a Fail.

Flapen Score
30
30 / 100
Ranks 1,225 of 1,260 Kosmetik niches · −17 vs the category median of 47
Market size
€48K/yr63K searches / yr
90-day growth
-54.4%search demand this quarter
Competition
85%top-5 click share · 7 brands · 79 sellers

Flapen Score

Bepanthol Lippencreme against its category

The dotted line is the Kosmetik average. Past it, Bepanthol Lippencreme is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bepanthol Lippencreme market on Amazon at a glance

Shoppers on Amazon Germany searched for Bepanthol Lippencreme 63K times last year and spent an estimated €48K. The top 5 brands take 97% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-54.4%
Conversion, latest week
13.3%
Market size, estimated
€48Ka year
Top search term
bepanthen lippenpflege29K searches a year

02 · Price

A sale here is worth €5.71.

Listings sell for €5.71 on average, from €1.85 to €7.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €5.71 that is €3K to €4K a year per listing.

Average price
€5.71under the $15 to $100 sweet spot
Price range
€1.85–€7.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€3K–€4K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Lippen. It carries 3,374 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#129in Lippen
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
3,374per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Bepanthol Lippencreme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

79

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • Brand 177%
  • Brand 210%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bepanthol Lippencreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 4.4× · 7 of 12 months tracked

Search terms

Top Bepanthol Lippencreme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bepanthen lippenpflege29K/yr
  • bepanthol lippencreme17K/yr
  • bepanthen lippencreme7K/yr
  • bepanthol lipstick5K/yr
  • bepanthen lippen4K/yr
  • bepanthen lippenpflegestift2K/yr

Reviews and returns

What reviews say buyers love and hate about Bepanthol Lippencreme

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Feucht/Trocken”
14%of negative reviews mention “Feucht/Trocken”
<0.1%of orders come back, a rate Amazon rounds to zero
“Lippen Trockener als vorher”
A buyer, on “Feucht/Trocken”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bepanthol Lippencreme questions

Answered from the same tracked data.