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Benzaknen

Benzaknen shows low returns (0.2%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47

Market size 55Growth 33Conversion 85Competition 35Returns 99Price range 66Avg price 73Brand share 11Review moat 24Quality gap 63
This niche Category average · 1,260 niches

Is Benzaknen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Benzaknen is a €399K/yr Amazon Germany market (285K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 53/100.

Benzaknen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.5% over the last 90 days and 9.5% of searches end in a purchase.

€399K

revenue / yr

Units sold / yr25K
Search volume / yr+6.5%285K
Conversion rate9.5%
Avg price€14.74

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 47
Top-5 product click share64%
Open market5%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement78%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews5,166

Top Benzaknen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€40K€80K€120K€160K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

47

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • BENZAKNEN81%
  • PanOxyl7%
  • Gladbecke3%
  • La Roche-Posay2%
  • Akneroxid2%
  • Cordes2%
  • Open — no brand owns it (2 brands, 3%)

Benzaknen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume285KCVR9.5%Products18Brands8Top 5 Brands95%OOS Rate5.0%Rating4.4★Reviews5,166Avg BSR#4,022
8K6KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Benzaknen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • benzaknen92K/yr
  • benzoylperoxid84K/yr
  • benzoyl peroxide31K/yr
  • benzaknen 5% gel21K/yr
  • benzaknen 10%15K/yr
  • benzaknen gel8K/yr
  • benzoylperoxid creme8K/yr
  • benzaknen 5%3K/yr
  • benzaknen 10% gel3K/yr
  • epiduo4K/yr

What reviews say buyers love and hate about Benzaknen

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Reinigung19%

Bestes Reinigungsgel

Eignung für Mischhaut11%

Endlich klare Haut: Top-Reinigung für fettige und zu Akne neigende Haut

Einfache Reinigung8%

Bestes Reinigungsgel

Qualität insgesamt7%

Super Produkt

Preis-Leistungs-Verhältnis7%

auf Amazon das beste preisleistungsverhältnis.

What buyers complain about

64% of reviews
Allergien12%

Hautirritationen

Geruch9%

Übelriechend

Preis-Leistungs-Verhältnis9%

Der Preissprung trübt den Gesamteindruck

Feucht/Trocken7%

Trocknet die Haut extrem aus

beworben Vs Tatsächliches Produkt7%

Andere Version als abgebildet

Benzaknen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
12%
2Geruch
12%
3Eignung für Mischhaut
8%
4Eignung für trockene Haut
6%
5beworben Vs Tatsächliches Produkt
6%

Common Benzaknen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Benzaknen 53/100 on Amazon Germany — Worth a look. The niche generates €399K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +6.5% over the last 90 days.
Search demand for Benzaknen on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.