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Bella Essence Haaröl

Fail

The top 5 products take 97% of clicks, so Bella Essence Haaröl is a Fail.

Flapen Score
33
33 / 100
Ranks 1,194 of 1,260 Kosmetik niches · −14 vs the category median of 47
Market size
€24K/yr31K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
97%top-5 click share · 6 brands · 8 sellers

Flapen Score

Bella Essence Haaröl against its category

The dotted line is the Kosmetik average. Past it, Bella Essence Haaröl is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bella Essence Haaröl market on Amazon at a glance

Shoppers on Amazon Germany searched for Bella Essence Haaröl 31K times last year and spent an estimated €24K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Aug–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
4.3%
Market size, estimated
€24Ka year
Peak month
November3.4× the quietest month
Top search term
bio haaröl13K searches a year

02 · Price

A sale here is worth €18.07.

Listings sell for €18.07 on average, from €10.34 to €28.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At €18.07 that is €2K to €5K a year per listing.

Average price
€18.07inside the $15 to $100 sweet spot
Price range
€10.34–€28.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #32 within Haaröl. It carries 17,858 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
6.0%
Average rank
#32in Haaröl
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
17,858per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bella Essence Haaröl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 220%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Bella Essence Haaröl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug, Oct, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Bella Essence Haaröl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bio haaröl13K/yr
  • shinova haaröl5K/yr
  • micare haaröl6K/yr
  • velora hair oil5K/yr
  • cold hug haaröl3K/yr

Reviews and returns

What reviews say buyers love and hate about Bella Essence Haaröl

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Geruch”
27%of negative reviews mention “Ölig/fettig”
0.4%of orders come back
“Haaröl”
A buyer, on “Ölig/fettig”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bella Essence Haaröl questions

Answered from the same tracked data.