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Beauty Blender

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -19.1% this quarter, so Beauty Blender is a Maybe.

Flapen Score
51
51 / 100
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size
€416K/yr713K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
36%top-5 click share · 18 brands · 97 sellers

Flapen Score

Beauty Blender against its category

The dotted line is the Kosmetik average. Past it, Beauty Blender is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beauty Blender market on Amazon at a glance

Shoppers on Amazon Germany searched for Beauty Blender 713K times last year and spent an estimated €416K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 713K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €416K a year.

Searches, last 12 months
713K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
6.6%
Market size, estimated
€416Ka year
Peak month
November1.6× the quietest month
Top search term
real techniques177K searches a year

02 · Price

A sale here is worth €8.84.

Listings sell for €8.84 on average, from €2.28 to €21.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At €8.84 that is €9K to €11K a year per listing.

Average price
€8.84under the $15 to $100 sweet spot
Price range
€2.28–€21.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
€9K–€11K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Zubehör. It carries 13,573 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Zubehör
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
13,573per listing
Listings tracked
45

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Beauty Blender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

97

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

36%

Top 20: 78%

Open market

16%

  • Brand 161%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (12 brands, 16%)

Demand

Beauty Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Beauty Blender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • real techniques177K/yr
  • make up schwamm115K/yr
  • beauty blender103K/yr
  • real techniques pinselset102K/yr
  • real techniques pinsel30K/yr
  • makeup sponge25K/yr
  • makeup schwamm19K/yr
  • real techniques schwamm18K/yr
  • make up schwämmchen17K/yr
  • make up sponge15K/yr

Reviews and returns

What reviews say buyers love and hate about Beauty Blender

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Beauty Blender questions

Answered from the same tracked data.