Beauty Blender
MaybeAn estimated 0.7% of orders come back. But demand is soft, at -19.1% this quarter, so Beauty Blender is a Maybe.
- Flapen Score
- 51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 4751
- Market size
- €416K/yr713K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 36%top-5 click share · 18 brands · 97 sellers
Flapen Score
Beauty Blender against its category
The dotted line is the Kosmetik average. Past it, Beauty Blender is stronger. Inside it, weaker.
Market
The Beauty Blender market on Amazon at a glance
Shoppers on Amazon Germany searched for Beauty Blender 713K times last year and spent an estimated €416K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 713K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €416K a year.
- Searches, last 12 months
- 713K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 6.6%
- Market size, estimated
- €416Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- real techniques177K searches a year
02 · Price
A sale here is worth €8.84.
Listings sell for €8.84 on average, from €2.28 to €21.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At €8.84 that is €9K to €11K a year per listing.
- Average price
- €8.84under the $15 to $100 sweet spot
- Price range
- €2.28–€21.17
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €9K–€11K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Zubehör. It carries 13,573 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Zubehör
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 13,573per listing
- Listings tracked
- 45
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Beauty Blender products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
18 rising
Sellers
97
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
36%
Top 20: 78%
Open market
16%
- Brand 161%
- Brand 27%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (12 brands, 16%)
Demand
Beauty Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Beauty Blender search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- real techniques177K/yr
- make up schwamm115K/yr
- beauty blender103K/yr
- real techniques pinselset102K/yr
- real techniques pinsel30K/yr
- makeup sponge25K/yr
- makeup schwamm19K/yr
- real techniques schwamm18K/yr
- make up schwämmchen17K/yr
- make up sponge15K/yr
Reviews and returns
What reviews say buyers love and hate about Beauty Blender
We read the reviews and the return reasons for every product selling here.
“Sehr schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beauty Blender questions
Answered from the same tracked data.









