Beauty Blender
MaybeAn estimated 0.7% of orders come back. But demand is soft, at -19.1% this quarter, so Beauty Blender is a Maybe.
- Flapen Score
- 51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 4751
- Market size
- €416K/yr713K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 36%top-5 click share · 18 brands · 97 sellers
Flapen Score
Beauty Blender against its category
The dotted line is the Kosmetik average. Past it, Beauty Blender is stronger. Inside it, weaker.
Market
The Beauty Blender market on Amazon at a glance
Shoppers on Amazon Germany searched for Beauty Blender 713K times last year and spent an estimated €416K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 713K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €416K a year.
- Searches, last 12 months
- 713K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 6.6%
- Market size, estimated
- €416Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- real techniques177K searches a year
02 · Price
A sale here is worth €8.84.
Listings sell for €8.84 on average, from €2.28 to €21.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At €8.84 that is €9K to €11K a year per listing.
- Average price
- €8.84under the $15 to $100 sweet spot
- Price range
- €2.28–€21.17
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €9K–€11K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Zubehör. It carries 13,573 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Zubehör
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 13,573per listing
- Listings tracked
- 45
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Beauty Blender products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Real Techniques Everyday Essentials + Make-up-Schwamm-Set Make-up-Pinsel und Make-up-Mixer-Schwamm für Foundation Rouge Bronzer Lidschatten und Puder 5-teiliges Set
- Price
- €11.74
- Rating
- 4.7/5
- Reviews
- 54,790
- Age
- 7y ago

Real Techniques Make up Schwamm 1er Pack (1 x 2 Stück)
- Price
- €6.85
- Rating
- 4.6/5
- Reviews
- 42,370
- Age
- 12y ago

Real Techniques Blends Set 10-Piece Makeup Brush Collection with Beauty Bag for Face and Eye Use with Liquid Cream or Powder Vegan Cruelty-Free Travel-Friendly Easy to Clean
- Price
- €19.60
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 1y ago

Real Techniques Face Base Makeup Brush Kit For Concealer Foundation & Contour Works With Liquid Cream & Powder Products Staples For Blending & Buffing 4 Piece Set
- Price
- €12.48
- Rating
- 4.6/5
- Reviews
- 2,752
- Age
- 3y ago

BEAKEY Makeup Schwamm Set Foundation Blending Beauty Sponge Make up Schwamm Makellos für Flüssigkeit Creme und Puder Latexfrei und Vegan Makeup Schwämme 5 Stück Schwarz
- Price
- €6.44
- Rating
- 4.6/5
- Reviews
- 98,918
- Age
- 5y ago
Trending
estimated 90-day click momentum
Real Techniques New Nudes 2.0 All Angles Face 10 Piece Set Face & Eye Makeup Brushes Includes Makeup Sponge For Foundation Concealer Blush & Eyeshadow Cruelty-Free
- Price
- €17.17
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 4mo ago

40 Stück Make Up Schwamm Set Mini Beauty Blender Makeup Sponge Mehrfarbig Beautyblender Make Up Ei Superweich für Foundation Puder Flüssiges Make-up Concealer Nass & Trocken Anwendung
- Price
- €9.34
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 6mo ago

Real Techniques Make-up Pinselset Full Beat 4-teiliges Set für Foundation Concealer Rosa Kontur Beleuchten und Mischen Puder Reisegepulver Weiches Haar ultraflach ohne
- Price
- €16.01
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 6mo ago

8 Teiliges Make up Schwamm Set Beauty Mixer Großer Make up Eierfarben Puderquaste Make up Schwamm Waschbarer Schwamm Make up Entferner Pad Flüssige Grundierung Puder Sonnenschutz
- Price
- €5.43
- Rating
- 4.5/5
- Reviews
- 756
- Age
- 2y ago

Real Techniques Make Up Sponge Pack of 1 x 1 Piece
- Price
- €4.50
- Rating
- 4.6/5
- Reviews
- 42,370
- Age
- 12y ago
Newest
by launch date
Real Techniques New Nudes 2.0 All Angles Face 10 Piece Set Face & Eye Makeup Brushes Includes Makeup Sponge For Foundation Concealer Blush & Eyeshadow Cruelty-Free
- Price
- €17.17
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 4mo ago

Real Techniques Make-up Pinselset Full Beat 4-teiliges Set für Foundation Concealer Rosa Kontur Beleuchten und Mischen Puder Reisegepulver Weiches Haar ultraflach ohne
- Price
- €16.01
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 6mo ago

40 Stück Make Up Schwamm Set Mini Beauty Blender Makeup Sponge Mehrfarbig Beautyblender Make Up Ei Superweich für Foundation Puder Flüssiges Make-up Concealer Nass & Trocken Anwendung
- Price
- €9.34
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 6mo ago

Real Techniques Blends Set 10-Piece Makeup Brush Collection with Beauty Bag for Face and Eye Use with Liquid Cream or Powder Vegan Cruelty-Free Travel-Friendly Easy to Clean
- Price
- €19.60
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 1y ago

Real Techniques Bubble Blending Make-up-Pinsel Mehrzweck-Gesichtsbürste für Flüssig- Creme- und Puderprodukte einzigartiger Bürstenkopf synthetische Borsten vegan und tierversuchsfrei 1 Stück
- Price
- €6.95
- Rating
- 4.7/5
- Reviews
- 1,076
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
18 rising
Sellers
97
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 78%
Open market
16%
- REAL TECHNIQUES61%
- BEAKEY7%
- M. Asam5%
- BeautyBlender4%
- Carehabi4%
- Korintin3%
- Open — no brand owns it (12 brands, 16%)
Demand
Beauty Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Beauty Blender search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- real techniques177K/yr
- make up schwamm115K/yr
- beauty blender103K/yr
- real techniques pinselset102K/yr
- real techniques pinsel30K/yr
- makeup sponge25K/yr
- makeup schwamm19K/yr
- real techniques schwamm18K/yr
- make up schwämmchen17K/yr
- make up sponge15K/yr
Reviews and returns
What reviews say buyers love and hate about Beauty Blender
We read the reviews and the return reasons for every product selling here.
“Sehr schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beauty Blender questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









