Beauty

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €217K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-23.4%

Conversion, latest week

0.7%

Market size, estimated

€217Ka year

Peak month

December3.1× the quietest month

Top search term

beauty869K searches a year

Listings sell for €14.48 on average, from €0.74 to €79.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At €14.48 that is €1K to €4K a year per listing.

Average price

€14.48under the $15 to $100 sweet spot

Price range

€0.74–€79.44

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

€1K–€4K

Returns

0.3%of orders · Amazon Germany median 1.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #56 within Gesicht. It carries 13,103 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

4.8%

Average rank

#56in Gesicht

Average rating

4.44 starsAmazon Germany average 4.37 stars

Average reviews

13,103per listing

Listings tracked

107

22 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

6Amazon's first-year sales bar

Average brand age

48 months