Beauty
Beauty shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47
Is Beauty profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Beauty is a €217K/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Apr–Dec. Verdict: Worth a look — 56/100.
Beauty: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -23.4% over the last 90 days and 0.7% of searches end in a purchase.
€217K
revenue / yr
Who owns the niche?
The top 5 brands hold 32% of demand, so 68% of the market is open.
68%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 107 products
Top Beauty products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml
- Price
- €4.69
- Rating
- 4.5/5
- Reviews
- 57,657
- Age
- 6y ago
KIKO Milano Lip Volume Tutu Rose | Perfektionierende Lippencreme Mit Volumeneffekt
- Price
- €5.86
- Rating
- 4.5/5
- Reviews
- 14,253
- Age
- 6y ago
e.l.f. SKIN Hydrated Ever After Skincare Mini Kit Reiniger Make-Up Entferner Feuchtigkeitscreme & Augencreme Für Hydratisierte Haut Reisefreundlich Vegan & Tierversuchsfrei
- Price
- €20.17
- Rating
- 4.5/5
- Reviews
- 11,986
- Age
- 3y ago
Sakura Gesichtspflege Set 11 Stück Hauttäglich Hautpflege Set mit Cleanser Toner Gesicht Reinigung & Pflege Euchtigkeit Anti Aging Sakura Hautpflege Set für Teenager-Mädchen und Frauen
- Price
- €15.32
- Rating
- 4.5/5
- Reviews
- 602
- Age
- 1y ago
Biodance Bio-Collagen Real Deep Mask 4er Pack - Gesichtsmasken Maske Gesicht Gesichtsmaske Frauen Gesichtsmaske Face Mask Porenverfeinerung Faltenbehandlung
- Price
- €10.79
- Rating
- 4.4/5
- Reviews
- 39,585
- Age
- 2y ago
Trending
90-day click momentum
mixsoon Pure Glow Essentials Set - 5-Step Korean Glass Skin Routine for Sensitive Skin Hydrating Skincare Kit with Centella & Hyaluronic Acid 5 Items
- Price
- €19.12
- Rating
- 4.7/5
- Reviews
- 1,039
- Age
- 11mo ago
medicube Salmon Dna Pdrn Pink Collagen Jelly Gel Mask Overnight Face Mask for Glass Glow Hautelastizität. hydratisierend. straffend und feuchtigkeitsspendend. 4 Stück (1 Packung)
- Price
- €10.67
- Rating
- 4.6/5
- Reviews
- 12,583
- Age
- 1y ago
Sakura Gesichtspflege Set 11 Stück Hauttäglich Hautpflege Set mit Cleanser Toner Gesicht Reinigung & Pflege Euchtigkeit Anti Aging Sakura Hautpflege Set für Teenager-Mädchen und Frauen
- Price
- €15.32
- Rating
- 4.5/5
- Reviews
- 602
- Age
- 1y ago
The Ordinary Glycolic Acid 7% Exfoliating Toner Aufhellender und glättender täglicher Toner für einen gleichmäßigeren Hautton 240ml
- Price
- €9.87
- Rating
- 4.6/5
- Reviews
- 53,943
- Age
- 3y ago
Reis Skin Care Set Geschenkset Damen - Skincare Set 10PCS - Beauty Set Mädchen - Gesichtspflege Set Damen Nährend & Strahlend - Skincare Adventskalender Geschenk Set - Mit Toner Serum Creme Stirnband
- Price
- €17.53
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 9mo ago
Newest
by launch date
Sakura Skincare Set Teenager Girls - Japan Skin Care Set - Beauty Set with Cleanser Serum Eye Cream Essence Cream Mask Face Brush Face Care Set Women 15 Pieces
- Price
- €13.38
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 8mo ago
Reis Skin Care Set Geschenkset Damen - Skincare Set 10PCS - Beauty Set Mädchen - Gesichtspflege Set Damen Nährend & Strahlend - Skincare Adventskalender Geschenk Set - Mit Toner Serum Creme Stirnband
- Price
- €17.53
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 9mo ago
Reis Skin Care Set Geschenke für Frauen - Skincare Set - Gesichtspflege Set Feuchtigkeitsspendend & Hautelastizität - Beauty Set Teenager Mädchen - Mit Toner Serum Creme Stirnband
- Price
- €16.19
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 10mo ago
mixsoon Pure Glow Essentials Set - 5-Step Korean Glass Skin Routine for Sensitive Skin Hydrating Skincare Kit with Centella & Hyaluronic Acid 5 Items
- Price
- €19.12
- Rating
- 4.7/5
- Reviews
- 1,039
- Age
- 11mo ago
NIVEA Derma Skin Clear Routine Set mit Rebalance & Clear Serum Nachtpeeling Serum & Waschgel Gesichtspflege für unreine Haut mit Salicylsäure & Niacinamid
- Price
- €14.60
- Rating
- 4.5/5
- Reviews
- 179
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
Brands
69 falling
Sellers
393
Top-5 brand share
32%
Top 20: 67%
Top-5 click share
22%
Top 20: 51%
Open market
64%
- e.l.f.8%
- The Ordinary8%
- Kiko Milano6%
- CeraVe5%
- UFkeanlo5%
- SHOWHEEL4%
Beauty demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, Dec · busiest ÷ quietest = 3.1×
Top Beauty search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- beauty869K/yr
- gesichtspflege320K/yr
- kosmetik405K/yr
- skincare set190K/yr
- skin care set73K/yr
- face36K/yr
- gesicht34K/yr
- beauty produkte51K/yr
- hautpflege29K/yr
- sephora skin care16K/yr
What reviews say buyers love and hate about Beauty
What buyers mention most, as a share of all reviews.
What buyers love
65% of reviews“Good product”
“Skin care”
“riecht neutral”
“So moisture”
“So soft”
What buyers complain about
51% of reviews“Geldverschwendung”
“Irritationen, daher für mich nicht geeignet”
“Smell a bit off”
“Wirkung null”
“Qualität ungenügend”
Beauty return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Beauty questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
