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Bb Cream

Fail

Demand is soft, at -14.5% this quarter, so Bb Cream is a Fail.

Flapen Score
48
48 / 100
Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Market size
€210K/yr583K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
47%top-5 click share · 13 brands · 111 sellers

Flapen Score

Bb Cream against its category

The dotted line is the Kosmetik average. Past it, Bb Cream is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bb Cream market on Amazon at a glance

Shoppers on Amazon Germany searched for Bb Cream 583K times last year and spent an estimated €210K. The top 5 brands take 76% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €210K a year.

Searches, last 12 months
583K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
3.4%
Market size, estimated
€210Ka year
Peak month
April1.8× the quietest month
Top search term
bb cream198K searches a year

02 · Price

A sale here is worth €10.61.

Listings sell for €10.61 on average, from €3.99 to €22.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €10.61 that is €5K to €8K a year per listing.

Average price
€10.61under the $15 to $100 sweet spot
Price range
€3.99–€22.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #79 within Gesicht. It carries 2,855 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#79in Gesicht
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
2,855per listing
Listings tracked
28

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Bb Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

111

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

17%

  • Brand 131%
  • Brand 220%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (7 brands, 17%)

Demand

Bb Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Bb Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bb cream198K/yr
  • getönte tagescreme97K/yr
  • getönte tagescreme gesicht reife haut11K/yr
  • bb cream korean13K/yr
  • bb cream spf 5010K/yr
  • loreal bb cream12K/yr
  • bb creme14K/yr
  • getönte tagescreme testsieger25K/yr
  • tinted moisturizer12K/yr
  • garnier bb cream12K/yr

Reviews and returns

What reviews say buyers love and hate about Bb Cream

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Eignung für Mischhaut”
15%of negative reviews mention “Farbe”
0.1%of orders come back
“wird total orange”
A buyer, on “Farbe”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bb Cream questions

Answered from the same tracked data.