Is bb cream profitable to sell on Amazon Germany?

The niche generates €210K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (48/100).

How competitive is the bb cream niche?

13 brands and 111 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in bb cream?

Top complaints mined from reviews: Farbe, Geruch, Eignung für trockene Haut. The return rate is 0.1%.

When does demand for bb cream peak?

Demand peaks in Apr; the busiest month runs 1.8× the quietest.

What does it cost to enter the bb cream niche?

Listings span €3.99–€22.87; the average listing price is €10.61 (sweet spot $15–$100). The average incumbent carries 2,855 reviews — the moat a new listing must climb.

bb cream

Skip it

Soft demand (-14.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay€3.99–€22.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€210K

€210K/yr · 583K searches

Avg price

Okay€10.61

avg listing price — sweet spot $15–$100

Review moat

Okay2,855.36

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bb cream is a €210K/yr Amazon Germany market (583K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bb cream market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: €159K–€212K; units × avg price
Conversion rate: 3.4%
Avg BSR: #79
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 2.6%
Avg brand age: 67 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

111

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

17%

L'Oreal Paris31%
Garnier20%
Erborian9%
Beiersdorf8%
MISSHA8%
NIVEA7%
Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.8×

Open Trend

Top bb cream search terms

bb cream198K/yr -10.5%3.0% conv.
getönte tagescreme97K/yr -18.8%3.1% conv.
getönte tagescreme gesicht reife haut11K/yr +36.0%3.2% conv.
bb cream korean13K/yr -23.8%1.2% conv.
bb cream spf 5010K/yr +48.5%0.9% conv.
loreal bb cream12K/yr -2.2%6.4% conv.
bb creme14K/yr -16.7%3.9% conv.
getönte tagescreme testsieger25K/yr -67.9%2.2% conv.
tinted moisturizer12K/yr -17.3%1.0% conv.
garnier bb cream12K/yr -16.9%9.9% conv.

All search terms

Top bb cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOréal Paris Getönte Tagescreme Für 24h Feuchtigkeit und einen ebenmäßigen Teint Magic BB Teint Optimierer Nr. 03 Medium Light (Mittel Hell) 1 x 30 ml

L'Oreal Paris€7.284.6★1,167 rev

Miracle Skin Perfector BB Cream Klassik medium

Garnier€4.734.3★1,113 rev

LOréal Paris Getönte Tagescreme Für 24h Feuchtigkeit und einen ebenmäßigen Teint Magic BB Teint Optimierer Nr. 02 Light (Hell) 1 x 30 ml

L'Oreal Paris€7.504.6★2,669 rev

NIVEA 5 IN 1 Tagespflege BB 24h Feuchtigkeit LSF 15 getönte Tagescreme für helle Hauttypen Gesichtscreme mit Bio Jojoba-Öl und Make-Up Pigmenten

NIVEA€4.824.4★808 rev

Erborian BB Creme mit Ginseng - Getönte Creme - Pflege mit Babyhaut-Effekt - 5-in-1 koreanische Gesichtspflege mit LSF 20 - Hell - 15 ml

Erborian€14.324.5★4,441 rev

Newest

by launch date

M. Asam VINOLIFT Getönte Straffungscreme (100 ml) Getönte Tagescreme Mit Resveratrol & Traubenkernöl Anti Aging Creme Für Reife Haut Pflegende Gesichtscreme Damen & Männer

M. Asam€22.8777 rev

8mo ago

Maybelline New York Fit me Nude BB Cream 30

MAYBELLINE€3.99424 rev

1y ago

NIVEA VITAL BB Getönte Tagescreme mit LSF 15 Gesichtspflege für natürliche Deckkraft dank mineralischen Farbpigmenten Gesichtscreme für reife Haut (50 ml)

Beiersdorf€8.89182 rev

1y ago

MISSHA Perfect Cover BB Cream 50ml #21 Light Beige Mittlere Deckkraft Feuchtigkeitspflege und Sonnenschutz SPF42 Langanhaltendes Natürliches Make-up

MISSHA€11.701,662 rev

2y ago

MISSHA M Perfect Cover BB Cream Nr. 23 Natural Beige Hell/Mittel mit kühlem/neutralem Unterton LSF 42 PA+++ 50 ml Getönte Feuchtigkeitscreme für das Gesicht mit Lichtschutzfaktor

MISSHA€12.311,662 rev

2y ago

What buyers say about bb cream

What buyers praise and complain about, mined from review topics.

What buyers love

Eignung für Mischhaut17%

“BESTER CONCEALER”

Qualität insgesamt12%

“Super Produkt”

Abdeckung10%

“Super Deckkraft”

Preis-Leistungs-Verhältnis6%

“Super Preis-Leistung”

Eignung für trockene Haut5%

“Perfekte CC Cream für empfindliche Haut mit Rötungen”

Farbe5%

“Sehr natürlicher Look”

Einfache Anwendung4%

“Super leicht aufzutragen”

Textur/Konsistenz – insgesamt3%

“Eine leichte Textur”

Weiches Gefühl3%

“Also leicht, creamy, bedeckend”

Benutzerfreundlichkeit3%

“Total easy und schnell gemacht”

What buyers complain about

Farbe15%

“wird total orange”

Geruch8%

“Stark Parfümiert”

Eignung für trockene Haut7%

“trockene und anspruchsvolle Haut”

Abdeckung7%

“Erwartet hier keine mega deckende Foundation”

Feucht/Trocken5%

“Nur eine Tube Feuchtigkeit geliefert”

Allergien4%

“Ich leide an Rosacea”

Preis-Leistungs-Verhältnis4%

“Schade ums Geld”

Textur/Konsistenz – insgesamt3%

“Die Konsistenz war schmierig”

Ölig/fettig2%

“Andere sind zu fettig oder zu trocken (habe Mischhaut).”

Sprachprobleme2%

“die aber keinerlei deutsche Beschreibung aufweist?.”

Top return reasons

Farbe39%

Geruch10%

Helligkeit/Glanz/Glühen6%

Preis-Leistungs-Verhältnis5%

Fleckenbeständigkeit5%

Funktionalität insgesamt4%

Eignung für trockene Haut2%

Hautgesundheit2%

Sicherheitsstandards2%

beworben Vs Tatsächliches Produkt2%

Common questions

Is bb cream profitable to sell on Amazon Germany?: The niche generates €210K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (48/100).
How competitive is the bb cream niche?: 13 brands and 111 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in bb cream?: Top complaints mined from reviews: Farbe, Geruch, Eignung für trockene Haut. The return rate is 0.1%.
When does demand for bb cream peak?: Demand peaks in Apr; the busiest month runs 1.8× the quietest.
What does it cost to enter the bb cream niche?: Listings span €3.99–€22.87; the average listing price is €10.61 (sweet spot $15–$100). The average incumbent carries 2,855 reviews — the moat a new listing must climb.