Bb Cream
FailDemand is soft, at -14.5% this quarter, so Bb Cream is a Fail.
- Flapen Score
- 48 / 100Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 4748
- Market size
- €210K/yr583K searches / yr
- 90-day growth
- -14.5%search demand this quarter
- Competition
- 47%top-5 click share · 13 brands · 111 sellers
Flapen Score
Bb Cream against its category
The dotted line is the Kosmetik average. Past it, Bb Cream is stronger. Inside it, weaker.
Market
The Bb Cream market on Amazon at a glance
Shoppers on Amazon Germany searched for Bb Cream 583K times last year and spent an estimated €210K. The top 5 brands take 76% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €210K a year.
- Searches, last 12 months
- 583K
- Growth, 90 days vs prior 90
- -14.5%
- Conversion, latest week
- 3.4%
- Market size, estimated
- €210Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- bb cream198K searches a year
02 · Price
A sale here is worth €10.61.
Listings sell for €10.61 on average, from €3.99 to €22.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €10.61 that is €5K to €8K a year per listing.
- Average price
- €10.61under the $15 to $100 sweet spot
- Price range
- €3.99–€22.87
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €5K–€8K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #79 within Gesicht. It carries 2,855 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #79in Gesicht
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,855per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Bb Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOréal Paris Getönte Tagescreme Für 24h Feuchtigkeit und einen ebenmäßigen Teint Magic BB Teint Optimierer Nr. 03 Medium Light (Mittel Hell) 1 x 30 ml
- Price
- €7.28
- Rating
- 4.6/5
- Reviews
- 1,167
- Age
- 7y ago

Miracle Skin Perfector BB Cream Klassik medium
- Price
- €4.73
- Rating
- 4.3/5
- Reviews
- 1,113
- Age
- 4y ago

LOréal Paris Getönte Tagescreme Für 24h Feuchtigkeit und einen ebenmäßigen Teint Magic BB Teint Optimierer Nr. 02 Light (Hell) 1 x 30 ml
- Price
- €7.50
- Rating
- 4.6/5
- Reviews
- 2,669
- Age
- 7y ago

NIVEA 5 IN 1 Tagespflege BB 24h Feuchtigkeit LSF 15 getönte Tagescreme für helle Hauttypen Gesichtscreme mit Bio Jojoba-Öl und Make-Up Pigmenten
- Price
- €4.82
- Rating
- 4.4/5
- Reviews
- 808
- Age
- 3y ago

Erborian BB Creme mit Ginseng - Getönte Creme - Pflege mit Babyhaut-Effekt - 5-in-1 koreanische Gesichtspflege mit LSF 20 - Hell - 15 ml
- Price
- €14.32
- Rating
- 4.5/5
- Reviews
- 4,441
- Age
- 3y ago
Trending
estimated 90-day click momentum
Clinique Dramatically Different Moisturizing BB-Gel | Getönte Feuchtigkeitspflege | ölfrei + feuchtigkeitsspendend 50 ml
- Price
- €18.64
- Rating
- 4.6/5
- Reviews
- 347
- Age
- 6y ago

MISSHA M Perfect Cover BB Cream Nr. 23 Natural Beige Hell/Mittel mit kühlem/neutralem Unterton LSF 42 PA+++ 50 ml Getönte Feuchtigkeitscreme für das Gesicht mit Lichtschutzfaktor
- Price
- €12.31
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 2y ago

M. Asam VINOLIFT Getönte Straffungscreme (100 ml) Getönte Tagescreme Mit Resveratrol & Traubenkernöl Anti Aging Creme Für Reife Haut Pflegende Gesichtscreme Damen & Männer
- Price
- €22.87
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 8mo ago

Erborian CC Red Correct - Creme gegen Rötungen mit Centella Asiatica - Koreanische Gesichtspflege mit beruhigender Wirkung für einen natürlich gleichmäßigen Teint LSF 25 - Alle Hauttypen - 15 ml
- Price
- €16.04
- Rating
- 4.4/5
- Reviews
- 8,665
- Age
- 7y ago

Miracle Skin Perfector BB Cream Matt Effect light
- Price
- €4.80
- Rating
- 4.3/5
- Reviews
- 215
- Age
- 4y ago
Newest
by launch date
M. Asam VINOLIFT Getönte Straffungscreme (100 ml) Getönte Tagescreme Mit Resveratrol & Traubenkernöl Anti Aging Creme Für Reife Haut Pflegende Gesichtscreme Damen & Männer
- Price
- €22.87
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 8mo ago

Maybelline New York Fit me Nude BB Cream 30
- Price
- €3.99
- Rating
- 4.0/5
- Reviews
- 424
- Age
- 1y ago

NIVEA VITAL BB Getönte Tagescreme mit LSF 15 Gesichtspflege für natürliche Deckkraft dank mineralischen Farbpigmenten Gesichtscreme für reife Haut (50 ml)
- Price
- €8.89
- Rating
- 4.3/5
- Reviews
- 182
- Age
- 1y ago

MISSHA Perfect Cover BB Cream 50ml #21 Light Beige Mittlere Deckkraft Feuchtigkeitspflege und Sonnenschutz SPF42 Langanhaltendes Natürliches Make-up
- Price
- €11.70
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 2y ago

MISSHA M Perfect Cover BB Cream Nr. 23 Natural Beige Hell/Mittel mit kühlem/neutralem Unterton LSF 42 PA+++ 50 ml Getönte Feuchtigkeitscreme für das Gesicht mit Lichtschutzfaktor
- Price
- €12.31
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
111
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 90%
Open market
17%
- L'Oreal Paris31%
- Garnier20%
- Erborian9%
- Beiersdorf8%
- MISSHA8%
- NIVEA7%
- Open — no brand owns it (7 brands, 17%)
Demand
Bb Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.8×
Search terms
Top Bb Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bb cream198K/yr
- getönte tagescreme97K/yr
- getönte tagescreme gesicht reife haut11K/yr
- bb cream korean13K/yr
- bb cream spf 5010K/yr
- loreal bb cream12K/yr
- bb creme14K/yr
- getönte tagescreme testsieger25K/yr
- tinted moisturizer12K/yr
- garnier bb cream12K/yr
Reviews and returns
What reviews say buyers love and hate about Bb Cream
We read the reviews and the return reasons for every product selling here.
“wird total orange”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bb Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









