How competitive is the Based Curl Cream niche on Amazon Germany?

3 brands and 63 sellers compete in Based Curl Cream on Amazon Germany. The top 5 Based Curl Cream products take 63% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Based Curl Cream niche?

Based Curl Cream sells for €8.71 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €5.00–€30.51. The average incumbent carries 9,733 reviews — the moat a new listing must climb.

Based Curl Cream

brand-locked demand (top 5 brands take 100% of clicks) — Based Curl Cream doesn't clear our bar today.

Flapen Score

Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

This niche Category average · 1,260 niches

Is Based Curl Cream profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Based Curl Cream is a €104K/yr Amazon Germany market (120K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Based Curl Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.1% over the last 90 days and 9.9% of searches end in a purchase.

€104K

revenue / yr

Units sold / yr13K

Search volume / yr+3.1%120K

Conversion rate9.9%

Avg price€8.71

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 63

Top-5 product click share63%

Open market0%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Top Based Curl Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cantu Shea Butter Coconut curling Cream 340 g

Price: €5.88
Rating: 4.4/5
Reviews: 20,725
Age: 13y ago

CANTU Sheabutter für natürliches Haar feuchtigkeitsspendende Locken activierende Creme 355 ml

Price: €6.27
Rating: 4.3/5
Reviews: 28,545
Age: 11y ago

CANTU Sheabutter für natürliches Haar sulfatfreie Feuchtigkeitscreme Kur 400 ml

Price: €5.48
Rating: 4.4/5
Reviews: 18,267
Age: 12y ago

CANTU Sheabutter für natürliche Haarpflege Kur Creme 453 g

Price: €6.38
Rating: 4.4/5
Reviews: 22,102
Age: 14y ago

Cantu Wave Whip Locken-Mousse mit Sheabutter für natürliches Haar 248 ml (1er-Packung)

Price: €5.54
Rating: 4.3/5
Reviews: 9,216
Age: 10y ago

Newest

by launch date

BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben

Price: €15.38
Rating: 4.6/5
Reviews: 270
Age: 8mo ago

Cantu Coconut Curling Cream 340 g

Price: €5.69
Rating: 4.5/5
Reviews: 28
Age: 1y ago

BALI CURLS Hydrating Curl Cream Feuchtigkeitsspendende Lockencreme Sheabutter Kokosöl & Ylang-Ylang Locken Creme für geschmeidige & definierte Curls Vegane Lockenpflege für Naturlocken 150ml

Price: €8.17
Rating: 4.6/5
Reviews: 508
Age: 1y ago

Slick Gorilla Lockige Creme 100ml / 3.38fl oz Y

Price: €14.11
Rating: 4.4/5
Reviews: 725
Age: 2y ago

Cantu Coconut Curling Cream 12oz mit sulfatfreiem Shampoo & Conditioner 12oz & Sheabutter Feuchtigkeitsspendende Curl Activator Cream 12oz

Price: €30.51
Rating: 4.3/5
Reviews: 1,224
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

CANTU95%
Bali Curls by Hank Ge3%
Slick Gorilla1%

Top Based Curl Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cantu63K/yr +15.0%8.8% conv.
based curl cream10K/yr +15.0%0.4% conv.
cantu curling cream5K/yr +49.3%14.1% conv.
cantu locken28K/yr -49.3%10.4% conv.
curl cream men6K/yr +11.9%5.3% conv.
cantu shea butter4K/yr +6.0%10.4% conv.
fenty hair curl cream4K/yr -57.0%0.0% conv.

What reviews say buyers love and hate about Based Curl Cream

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Eignung für lockiges Haar22%

“Perfekt für Curley hair”

Geruch18%

“Duftet so gut”

Qualität insgesamt17%

“Super Produkte”

Haarstyling7%

“der Hairstyle hat ein super Ergebnis.”

Preis-Leistungs-Verhältnis6%

“Tooop günstiger als wie Müller”

What buyers complain about

58% of reviews

Haarverwandt14%

“Wie ein Klettverschluss – Haare völlig ruiniert”

Eignung für kurzes Haar8%

“Verklebt nur die Haare”

Eignung für lockiges Haar7%

“definiert die Locken nicht mehr so fluffig.”

Haftung/Klebrigkeit6%

“Es ist, als hätten die Haare eine klebrige, strohige Struktur bekommen, die sich sofort wieder ineinander verhakt”

Auslaufsicher5%

“Drei aus drei Flaschen sind ausgelaufen”

Based Curl Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

14%

2Gesamtgröße

12%

3Eignung für kurzes Haar

10%

4Geruch

5Haarverwandt

Common Based Curl Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Based Curl Cream 44/100 on Amazon Germany — Skip it. The niche generates €104K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +3.1% over the last 90 days.

Based Curl Cream buyers on Amazon Germany complain most about Haarverwandt, Eignung für kurzes Haar, Eignung für lockiges Haar, the themes mined from the niche's reviews. Its return rate is 0.2%.