based curl cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€5.00–€30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Okay€104K€104K/yr · 120K searches
Avg price
Bad€8.71avg listing price — sweet spot $15–$100
Review moat
Bad9,733.05avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, based curl cream is a €104K/yr Amazon Germany market (120K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
based curl cream market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- €87K–€109K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 26%
- Out of stock
- 5.6%
- Avg brand age
- 54 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- CANTU95%
- Bali Curls by Hank Ge3%
- Slick Gorilla1%
Top based curl cream search terms
- cantu63K/yr
- based curl cream10K/yr
- cantu curling cream5K/yr
- cantu locken28K/yr
- curl cream men6K/yr
- cantu shea butter4K/yr
- fenty hair curl cream4K/yr
Top based curl cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cantu Shea Butter Coconut curling Cream 340 g
CANTU€5.884.4★20,725 rev
CANTU Sheabutter für natürliches Haar feuchtigkeitsspendende Locken activierende Creme 355 ml
CANTU€6.274.3★28,545 rev
CANTU Sheabutter für natürliches Haar sulfatfreie Feuchtigkeitscreme Kur 400 ml
CANTU€5.484.4★18,267 rev
CANTU Sheabutter für natürliche Haarpflege Kur Creme 453 g
CANTU€6.384.4★22,102 rev
Cantu Wave Whip Locken-Mousse mit Sheabutter für natürliches Haar 248 ml (1er-Packung)
CANTU€5.544.3★9,216 rev
Newest
by launch date
BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
Bali Curls by Hank Ge€15.38270 rev
Cantu Coconut Curling Cream 340 g
CANTU€5.6928 rev
BALI CURLS Hydrating Curl Cream Feuchtigkeitsspendende Lockencreme Sheabutter Kokosöl & Ylang-Ylang Locken Creme für geschmeidige & definierte Curls Vegane Lockenpflege für Naturlocken 150ml
Bali Curls by Hank Ge€8.17508 rev
Slick Gorilla Lockige Creme 100ml / 3.38fl oz Y
Slick Gorilla€14.11725 rev
Cantu Coconut Curling Cream 12oz mit sulfatfreiem Shampoo & Conditioner 12oz & Sheabutter Feuchtigkeitsspendende Curl Activator Cream 12oz
CANTU€30.511,224 rev
Trending
90-day click momentumCANTU Sheabutter für natürliche Haarpflege Kur Creme 453 g
CANTU€6.384.4★
Cantu Coconut Curling Cream 340 g
CANTU€5.694.5★
BALI CURLS Hydrating Curl Cream Feuchtigkeitsspendende Lockencreme Sheabutter Kokosöl & Ylang-Ylang Locken Creme für geschmeidige & definierte Curls Vegane Lockenpflege für Naturlocken 150ml
Bali Curls by Hank Ge€8.174.6★
BALI CURLS Curl Defining Set Hydrating Curl Cream & Defining Gel (je 150 ml) Für geschmeidige definierte Haare Feuchtigkeit Definition & Halt ohne Verkleben
Bali Curls by Hank Ge€15.384.6★
CANTU Sheabutter für natürliches Haar sulfatfreies Reinigungscremeshampoo 400 ml
CANTU€5.004.3★
What buyers say about based curl cream
What buyers praise and complain about, mined from review topics.What buyers love
“Perfekt für Curley hair”
“Duftet so gut”
“Super Produkte”
“der Hairstyle hat ein super Ergebnis.”
“Tooop günstiger als wie Müller”
“Es spendet viel Feuchtigkeit”
“Weiche, hydratisierte Locken mit weniger Frizz”
“Für Locken ganz gut”
“Hält, was es verspricht”
“Schöne Locken”
What buyers complain about
“Wie ein Klettverschluss – Haare völlig ruiniert”
“Verklebt nur die Haare”
“definiert die Locken nicht mehr so fluffig.”
“Es ist, als hätten die Haare eine klebrige, strohige Struktur bekommen, die sich sofort wieder ineinander verhakt”
“Drei aus drei Flaschen sind ausgelaufen”
“Für Naturlocken seit Jahren nichts besseres entdeckt”
“der meinen Haaren nicht die nötige Griffigkeit verleiht.”
“Pflegewirkung ist bei mir gleich null, im Gegenteil trocknet sie meine Haare noch mehr aus”
“Teuer”
“Meine eher sensible Kopfhaut wird durch die Produkte gereizt”
Top return reasons
Common questions
- Is based curl cream profitable to sell on Amazon Germany?
- The niche generates €104K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the based curl cream niche?
- 3 brands and 63 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in based curl cream?
- Top complaints mined from reviews: Haarverwandt, Eignung für kurzes Haar, Eignung für lockiges Haar. The return rate is 0.2%.
- What does it cost to enter the based curl cream niche?
- Listings span €5.00–€30.51; the average listing price is €8.71 (sweet spot $15–$100). The average incumbent carries 9,733 reviews — the moat a new listing must climb.