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Bartfarbe Schwarz

Fail

The top 5 brands take 100% of clicks, so Bartfarbe Schwarz is a Fail.

Flapen Score
42
42 / 100
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size
€127K/yr211K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
70%top-5 click share · 4 brands · 40 sellers

Flapen Score

Bartfarbe Schwarz against its category

The dotted line is the Kosmetik average. Past it, Bartfarbe Schwarz is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bartfarbe Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Bartfarbe Schwarz 211K times last year and spent an estimated €127K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €127K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
5.1%
Market size, estimated
€127Ka year
Peak month
February1.4× the quietest month
Top search term
bartfarbe41K searches a year

02 · Price

A sale here is worth €11.93.

Listings sell for €11.93 on average, from €7.38 to €18.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €11.93 that is €6K to €9K a year per listing.

Average price
€11.93under the $15 to $100 sweet spot
Price range
€7.38–€18.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
€6K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #102 within Haar Colorationen. It carries 1,221 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#102in Haar Colorationen
Average rating
4.08 starsAmazon Germany average 4.37 stars
Average reviews
1,221per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Bartfarbe Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 218%
  • Brand 37%
  • Brand 47%

Demand

Bartfarbe Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bartfarbe Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bartfarbe41K/yr
  • bart färben männer34K/yr
  • bart farbe männer20K/yr
  • bart färben20K/yr
  • bartfarbe schwarz20K/yr
  • bartfarbe dunkelbraun15K/yr
  • bart farbe10K/yr
  • beard dye6K/yr
  • bartfarbe dunkelblond7K/yr
  • bartfärbemittel15K/yr

Reviews and returns

What reviews say buyers love and hate about Bartfarbe Schwarz

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Geldverschwendung”
A buyer, on “Preis-Leistungs-Verhältnis”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bartfarbe Schwarz questions

Answered from the same tracked data.