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Barbie Deko

Fail

Shoppers spend an estimated $12K a year here, so Barbie Deko is a Fail.

Flapen Score
49
49 / 100
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size
€12K/yr83K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
35%top-5 click share · 30 brands · 129 sellers

Flapen Score

Barbie Deko against its category

The dotted line is the Kosmetik average. Past it, Barbie Deko is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Deko market on Amazon at a glance

Shoppers on Amazon Germany searched for Barbie Deko 83K times last year and spent an estimated €12K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €12K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
1.5%
Market size, estimated
€12Ka year
Peak month
September1.9× the quietest month
Top search term
barbie geburtstag deko25K searches a year

02 · Price

A sale here is worth €9.15.

Listings sell for €9.15 on average, from €3.91 to €18.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €9.15 that is €0 to €915 a year per listing.

Average price
€9.15under the $15 to $100 sweet spot
Price range
€3.91–€18.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€915
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #837 within Make-Up. It carries 377 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
17.0%
Average rank
#837in Make-Up
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
377per listing
Listings tracked
43

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Barbie Deko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

129

Top-5 brand share

45%

Top 20: 93%

Top-5 click share

35%

Top 20: 77%

Open market

49%

  • Brand 111%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Barbie Deko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Barbie Deko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie geburtstag deko25K/yr
  • barbie deko13K/yr
  • barbie deko geburtstag mädchen12K/yr
  • barbie geburtstag8K/yr
  • barbie party deko5K/yr
  • barbie party6K/yr
  • barbie ballon4K/yr
  • barbie luftballon4K/yr
  • geburtstagsdeko barbie3K/yr
  • barbie deko geburtstag3K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Deko

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Farbe”
20%of negative reviews mention “Auslaufsicher”
0.8%of orders come back
“Ein Stift war ausgelaufen ansonsten ok”
A buyer, on “Auslaufsicher”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Barbie Deko questions

Answered from the same tracked data.