Barber
prices mostly outside the sweet spot ($3.38–$17.53) — Barber doesn't clear our bar today.
Flapen Score
Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Is Barber profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Barber is a €91K/yr Amazon Germany market (201K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 48/100.
Barber: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.3% over the last 90 days and 4.5% of searches end in a purchase.
€91K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 36 products
Top Barber products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BARBER MARMARA No.1 Eau de Cologne Pump-spray Herren (1x 250ml) After Shave Men - Duftwasser - Rasierwasser Männer - Erfrischt kühlt - Duft Herren - Desinfizierend 70 Alkohol (No.1)
- Price
- €9.19
- Rating
- 4.4/5
- Reviews
- 1,350
- Age
- 8y ago
Barber Marmara No.21 Eau De Cologne für Männer türkisches Aftershave Spray amberner holziger Moschusduft langanhaltender Duft 400ml
- Price
- €11.50
- Rating
- 4.4/5
- Reviews
- 1,350
- Age
- 4y ago
Barber Marmara Graffiti Mix Mini Eau de Cologne for Men Gift Set EDC Aftershave Sprays Travel Size Colognes Turkish Barbershop Long Lasting Fragrance Set Fresh Woody Citrus Scents 5 x 50ml
- Price
- €14.52
- Rating
- 4.3/5
- Reviews
- 288
- Age
- 3y ago
Barber Marmara No.22 EDC Herren Eau de Cologne türkisches Aftershave frischer zitrusartiger Duft aquatisch & holzig langanhaltender Barbershop-Duft 400ml
- Price
- €11.10
- Rating
- 4.4/5
- Reviews
- 517
- Age
- 4y ago
Marmara Kolonya Zitrone 400ml mit Box | Türkisches Duftwasser | Aftershave | türkisches Hand Wasser | Rasierwasser | Kölnisch Wasser | traditionell türkisch | Eau de Cologne Lemon | 80 Alkohol
- Price
- €7.80
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 4y ago
Trending
90-day click momentum
NISHMAN 04 After Shave Cologne 70 Alkohol desinfizierend - Lemon 400 ml XL
- Price
- €8.54
- Rating
- 4.3/5
- Reviews
- 533
- Age
- 8y ago
Barber Marmara No.25 Aftershave Spray für Männer erfrischend zitrisch-holziger Duft langanhaltend 400ml
- Price
- €11.50
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 4y ago
BARBER MARMARA Limon Kolonya 80 3x150ml Pump-Spray | Eau de Cologne | After Shave
- Price
- €12.50
- Rating
- 4.4/5
- Reviews
- 1,350
- Age
- 5y ago
Barber Marmara No.21 Eau De Cologne für Männer türkisches Aftershave Spray amberner holziger Moschusduft langanhaltender Duft 400ml
- Price
- €11.50
- Rating
- 4.4/5
- Reviews
- 1,350
- Age
- 4y ago
Marmara Lemon Eau de Cologne 1L mit Pumpe 80% Alkohol Erfrischendes Zitronen-Kolonya für Damen & Herren Hautdesinfektion & Aftershave - Limon Kolonya (Lemon)
- Price
- €11.80
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 10mo ago
Newest
by launch dateMarmara Lemon Eau de Cologne 1L mit Pumpe 80% Alkohol Erfrischendes Zitronen-Kolonya für Damen & Herren Hautdesinfektion & Aftershave - Limon Kolonya (Lemon)
- Price
- €11.80
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 10mo ago
Gummy Amber Eau de Cologne Spray 400ml Erfrischendes After Shave Duftwasser Unisex Rasierwasser mit langanhaltendem Amberduft Barber Cologne für Männer & Frauen
- Price
- €10.11
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 1y ago
LORENTI TOKYO & SEOUL Barber Cologne 400ml WILD | After Shave Spray für Männer | Herren Rasur Duftwasser - Barber Eau de Cologne mit praktischen Pump-Spender | Erfrischend & Pflegend - EDC
- Price
- €8.02
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 1y ago
LORENTI TOKYO & SEOUL Barber Cologne 400ml ICEBERG | After Shave Spray für Männer | Herren Rasur Duftwasser - Barber Eau de Cologne mit praktischen Pump-Spender | Erfrischend & Pflegend - EDC
- Price
- €7.87
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 1y ago
LORENTI TOKYO & SEOUL Barber Cologne 400ml ETERNAL | After Shave Spray für Männer | Herren Rasur Duftwasser - Barber Eau de Cologne mit praktischen Pump-Spender | Erfrischend & Pflegend - EDC
- Price
- €8.00
- Rating
- 4.2/5
- Reviews
- 131
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
11 rising
Sellers
57
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
40%
Top 20: 84%
Open market
6%
- barber marmara54%
- LORENTI TOKYO & SEOUL13%
- Marmara12%
- nishman7%
- novon5%
- Bandido4%
- Open — no brand owns it (5 brands, 6%)
Barber demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Barber search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- barber cologne32K/yr
- cologne barber26K/yr
- cologne22K/yr
- colonia19K/yr
- eau de cologne13K/yr
- barber marmara15K/yr
- after shave spray10K/yr
- barber spray8K/yr
- colonia barber7K/yr
- haarparfüm herren7K/yr
What reviews say buyers love and hate about Barber
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Duft”
“Super Produkt”
“Fairer Preis”
“So wie es sein soll”
“Natürlich auch für den alltäglichen Gebrauch sehr angenehm”
What buyers complain about
89% of reviews“Stinkt fürchterlich”
“Mega Produkt & Mega teuer”
“Läuft aus, schlechte Qualität”
“Keine Alkohol Wirkung”
“Hält aber nicht”
Barber return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Barber questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
