Is bakuchiol profitable to sell on Amazon Germany?

The niche generates €104K/yr across 36 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the bakuchiol niche?

19 brands and 121 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in bakuchiol?

Top complaints mined from reviews: Allergien, beworben Vs Tatsächliches Produkt, Qualität insgesamt. The return rate is 0.3%.

What does it cost to enter the bakuchiol niche?

Listings span €6.31–€38.65; the average listing price is €16.34 (sweet spot $15–$100). The average incumbent carries 1,067 reviews — the moat a new listing must climb.

bakuchiol

Worth a look

Shows low returns (0.3%), but soft demand (-32.4% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great€16.34

avg listing price — sweet spot $15–$100

Price range

Good€6.31–€38.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,067.14

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Market size

Okay€104K

€104K/yr · 146K searches

Growth

Bad-32.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bakuchiol is a €104K/yr Amazon Germany market (146K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

bakuchiol market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: €82K–€98K; units × avg price
Conversion rate: 4.3%
Avg BSR: #881
Page quality: 0%
Prime: 89%
Sponsored: 42%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

121

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 83%

Open market

22%

EQQUALBERRY43%
Dr. Scheller14%
CELDYQUE9%
Fulgent World5%
Generisch5%
lavera3%

Demand

Weekly Amazon search volume, last 44 weeks — -32.4% search growth over the last 90 days.

Open Trend

Top bakuchiol search terms

bakuchiol30K/yr +7.6%3.3% conv.
eqqualberry55K/yr -67.0%4.9% conv.
bakuchiol serum23K/yr -20.6%3.0% conv.
bakuchiol öl7K/yr +54.8%5.5% conv.
equallberry12K/yr -40.2%4.4% conv.
dr scheller8K/yr -29.6%1.8% conv.
bakuchiol testsieger4K/yr +17.3%1.9% conv.
dr. scheller4K/yr -30.6%2.4% conv.
dr scheller gesichtscreme3K/yr -31.1%3.1% conv.

All search terms

Top bakuchiol products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EQQUALBERRY Bakuchiol Plumping Face Serum Anti-Aging & Hydration Serum mit 5% Bakuchiol Ceramiden Peptiden & Niacinamid glatteres Hautbild und feinere Poren für alle Hauttypen 30 ml

EQQUALBERRY€17.664.3★3,113 rev

APOTHEKER DR. SCHELLER Regenerierendes Bakuchiol Serum

Dr. Scheller€6.314.4★80 rev

CELDYQUE Koreanisches Bakuchiol-Konzentrat Serum-Mischung 30.000 ppm Hochleistungs-Retinol-Alternative Faltenreduzierung Straffung und Glättung der Haut Anti-Aging Haut

CELDYQUE€23.284.6★868 rev

EQQUALBERRY Vitamin Illuminating Serum Serum mit Acerola & Vitamin C helleres Hautbild Niacinamid Ceramide & Hyaluron für alle Hauttypen 30 ml

EQQUALBERRY€18.834.2★14,074 rev

EQQUALBERRY NAD+ Peptide Boosting Smoothie Serum Anti-Aging Serum mit NAD+ & Peptiden Ceramide & veganem Kollagen Hydratisierend für alle Hauttypen 30 ml

EQQUALBERRY€18.544.4★3,353 rev

Newest

by launch date

wesentlich. Bakuchi Öl Natürliche Retinol-Alternative für ein verfeinertes Hautbild | Anti-Aging Gesichtspflege zur Milderung von Linien | 100% rein in 50ml Braunglas

wesentlich.€14.192 rev

3mo ago

EQQUALBERRY NAD+ Peptide Boosting Cream Peptid Creme zur Unterstützung der Elastizität NAD+ für Anti-Aging & Hydration für alle Hauttypen 50 ml

EQQUALBERRY€22.582,465 rev

5mo ago

EQQUALBERRY Vitamin Illuminating Cream Vitamin C 5% Niacinamid & 3% Tranexamsäure Pflege gegen dunkle Flecken Ceramide Barriere-Stärkung leichte Hydratation 50 ml

EQQUALBERRY€24.932,965 rev

6mo ago

Bakuchiol Serum Bakuchiol Plumping Serum Retinol Natürliche Alternative Bakuchiol Öl mit Ceramid Reduziert Feine Linien Verkleinert Poren und Verbessert Hautfestigkeit 30mlv

Allony€8.5318 rev

7mo ago

EQQUALBERRY Hyaltoin Flooding Smoothie Serum Hyaluronsäure mit 11-Layer Komplex Ectoin & Gletscherwasser intensive Feuchtigkeit und Barriere-Schutz leichte nicht fettende Textur 30 ml

EQQUALBERRY€21.91299 rev

7mo ago

What buyers say about bakuchiol

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Super Produkt”

Eignung für Mischhaut10%

“Super Augencreme”

Eignung für trockene Haut9%

“Auch die Augenpartie macht sie sehr weich, spendet Feuchtigkeit & meines Empfinden nach, schaut meine Augenpartie auch frischer aus als sonst”

Feucht/Trocken8%

“langanhaltende feuchtcremige Haut”

Weiches Gefühl6%

“Mild”

beworben Vs Tatsächliches Produkt6%

“Erwartungen erfüllt”

Saugfähigkeit4%

“Das Serum zieht super schnell ein”

Textur/Konsistenz – insgesamt4%

“Die Textur ist ansonsten ganz angenehm”

Eignung Fettige Haut4%

“Ich mag die Zusammenarbeit mit dem Jojobaöl, das tut meiner Haut einfach richtig viel”

Komfort insgesamt3%

“Sehr angenehm auf der Haut”

What buyers complain about

Allergien16%

“Schmierig und hinterlässt Juckreiz”

beworben Vs Tatsächliches Produkt10%

“مو منيح ابدا متل الإعلان يلي عم يروجولو كلو كذب”

Qualität insgesamt10%

“leider entspricht die Qualität überhaupt nicht meinen Erwartungen.”

Geruch7%

“Stinkt”

Funktionalität insgesamt5%

“Wirkt nicht”

Empfindlichkeit insgesamt5%

“Ich hab sensible Haut”

Falten4%

“Gut verträglich, Falten bleiben”

Preis-Leistungs-Verhältnis3%

“Schade bei dem Preis”

Eignung für trockene Haut3%

“Es trocknet nur die Haut aus”

Eignung für Mischhaut3%

“Nicht für jede Haut gedacht”

Top return reasons

Geruch18%

beworben Vs Tatsächliches Produkt13%

Preis-Leistungs-Verhältnis6%

Benutzerfreundlichkeit6%

Funktionalität insgesamt6%

Produktzustand6%

Inhaltsstoffe – insgesamt6%

Haftung/Klebrigkeit5%

Qualität insgesamt4%

Gesamtgröße4%

Common questions

Is bakuchiol profitable to sell on Amazon Germany?: The niche generates €104K/yr across 36 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the bakuchiol niche?: 19 brands and 121 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in bakuchiol?: Top complaints mined from reviews: Allergien, beworben Vs Tatsächliches Produkt, Qualität insgesamt. The return rate is 0.3%.
What does it cost to enter the bakuchiol niche?: Listings span €6.31–€38.65; the average listing price is €16.34 (sweet spot $15–$100). The average incumbent carries 1,067 reviews — the moat a new listing must climb.