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Bakuchiol

Bakuchiol shows low returns (0.3%), but soft demand (-32.4% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

Market size 26Growth 9Conversion 53Competition 61Returns 99Price range 73Avg price 78Brand share 50Review moat 61Quality gap 62
This niche Category average · 1,260 niches

Is Bakuchiol profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bakuchiol is a €104K/yr Amazon Germany market (146K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 51/100.

Bakuchiol: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -32.4% over the last 90 days and 4.3% of searches end in a purchase.

€104K

revenue / yr

Units sold / yr6K
Search volume / yr-32.4%146K
Conversion rate4.3%
Avg price€16.34

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers19 · 121
Top-5 product click share48%
Open market25%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement42%
New entrants (1y)10· 6 succeeded
Avg rating4.4★
Avg reviews1,067

Top Bakuchiol products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€8K€12K€17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

121

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 83%

Open market

22%

  • EQQUALBERRY43%
  • Dr. Scheller14%
  • CELDYQUE9%
  • Fulgent World5%
  • Generisch5%
  • lavera3%

Bakuchiol demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume146KCVR4.3%Products36Brands19Top 5 Brands75%OOS Rate0.0%Rating4.4★Reviews1,067Avg BSR#881
4K3KSpike '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top Bakuchiol search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bakuchiol30K/yr
  • eqqualberry55K/yr
  • bakuchiol serum23K/yr
  • bakuchiol öl7K/yr
  • equallberry12K/yr
  • dr scheller8K/yr
  • bakuchiol testsieger4K/yr
  • dr. scheller4K/yr
  • dr scheller gesichtscreme3K/yr

What reviews say buyers love and hate about Bakuchiol

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Qualität insgesamt16%

Super Produkt

Eignung für Mischhaut10%

Super Augencreme

Eignung für trockene Haut9%

Auch die Augenpartie macht sie sehr weich, spendet Feuchtigkeit & meines Empfinden nach, schaut meine Augenpartie auch frischer aus als sonst

Feucht/Trocken8%

langanhaltende feuchtcremige Haut

Weiches Gefühl6%

Mild

What buyers complain about

67% of reviews
Allergien16%

Schmierig und hinterlässt Juckreiz

beworben Vs Tatsächliches Produkt10%

مو منيح ابدا متل الإعلان يلي عم يروجولو كلو كذب

Qualität insgesamt10%

leider entspricht die Qualität überhaupt nicht meinen Erwartungen.

Geruch7%

Stinkt

Funktionalität insgesamt5%

Wirkt nicht

Bakuchiol return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
18%
2beworben Vs Tatsächliches Produkt
13%
3Preis-Leistungs-Verhältnis
6%
4Benutzerfreundlichkeit
6%
5Funktionalität insgesamt
6%

Common Bakuchiol questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bakuchiol 51/100 on Amazon Germany — Worth a look. The niche generates €104K/yr across 36 tracked products. 6 of 10 products launched in the last 360 days are still selling. Search demand moved -32.4% over the last 90 days.
Bakuchiol buyers on Amazon Germany complain most about Allergien, beworben Vs Tatsächliches Produkt, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.3%.