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Bären Ohren

Fail

Demand is soft, at -95.8% this quarter, so Bären Ohren is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€59K/yr140K searches / yr
90-day growth
-95.8%search demand this quarter
Competition
50%top-5 click share · 24 brands · 34 sellers

Flapen Score

Bären Ohren against its category

The dotted line is the Kosmetik average. Past it, Bären Ohren is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bären Ohren market on Amazon at a glance

Shoppers on Amazon Germany searched for Bären Ohren 140K times last year and spent an estimated €59K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -95.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-95.8%
Conversion, latest week
6.4%
Market size, estimated
€59Ka year
Peak month
February173.5× the quietest month
Top search term
bären ohren63K searches a year

02 · Price

A sale here is worth €6.60.

Listings sell for €6.60 on average, from €2.21 to €10.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €6.60 that is €660 to €2K a year per listing.

Average price
€6.60under the $15 to $100 sweet spot
Price range
€2.21–€10.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€660–€2K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #886 within Haarschmuck. It carries 39 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
14.8%
Average rank
#886in Haarschmuck
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
39per listing
Listings tracked
27

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
16 months

Products

Top Bären Ohren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

34

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

50%

Top 20: 93%

Open market

36%

  • Brand 125%
  • Brand 213%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Bären Ohren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 173.5×

Search terms

Top Bären Ohren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bären ohren63K/yr
  • bärenohren25K/yr
  • bärenohren haarreif13K/yr
  • bären ohren haarreif10K/yr
  • bär ohren6K/yr
  • bear ears4K/yr
  • teddy ohren10K/yr
  • teddy ohren haarreif5K/yr
  • bärchen ohren5K/yr

Reviews and returns

What reviews say buyers love and hate about Bären Ohren

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Farbe”
2.3%of orders come back
“auf dem Bild viel dunkler als in echt, ansonsten süß”
A buyer, on “Farbe”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Bären Ohren questions

Answered from the same tracked data.