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Badesalz Weihnachten

Fail

Demand is soft, at -38.0% this quarter, so Badesalz Weihnachten is a Fail.

Flapen Score
47
47 / 100
Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size
€293K/yr359K searches / yr
90-day growth
-38.0%search demand this quarter
Competition
44%top-5 click share · 9 brands · 65 sellers

Flapen Score

Badesalz Weihnachten against its category

The dotted line is the Kosmetik average. Past it, Badesalz Weihnachten is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badesalz Weihnachten market on Amazon at a glance

Shoppers on Amazon Germany searched for Badesalz Weihnachten 359K times last year and spent an estimated €293K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €293K a year.

Searches, last 12 months
359K
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
10.0%
Market size, estimated
€293Ka year
Peak month
November4.6× the quietest month
Top search term
badesalz201K searches a year

02 · Price

A sale here is worth €8.18.

Listings sell for €8.18 on average, from €0.73 to €27.72. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At €8.18 that is €8K to €10K a year per listing.

Average price
€8.18under the $15 to $100 sweet spot
Price range
€0.73–€27.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
€8K–€10K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #35 within Baden & Körperpflege. It carries 928 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
4.3%
Average rank
#35in Baden & Körperpflege
Average rating
4.73 starsAmazon Germany average 4.37 stars
Average reviews
928per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Badesalz Weihnachten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

65

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

3%

  • Brand 176%
  • Brand 210%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Badesalz Weihnachten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Badesalz Weihnachten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • badesalz201K/yr
  • kneipp badekristalle44K/yr
  • badesalz kneipp29K/yr
  • kneipp badesalz22K/yr
  • badekristalle14K/yr
  • bath salt10K/yr
  • tetesept badesalz9K/yr
  • badesalz tetesept5K/yr
  • badesalze4K/yr
  • badezusatz weihnachten12K/yr

Reviews and returns

What reviews say buyers love and hate about Badesalz Weihnachten

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geruch”
19%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“etwas teurer als vergleichbare”
A buyer, on “Preis-Leistungs-Verhältnis”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Badesalz Weihnachten questions

Answered from the same tracked data.