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Badeöl

Fail

Demand is soft, at -44.3% this quarter, so Badeöl is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€64K/yr74K searches / yr
90-day growth
-44.3%search demand this quarter
Competition
49%top-5 click share · 15 brands · 80 sellers

Flapen Score

Badeöl against its category

The dotted line is the Kosmetik average. Past it, Badeöl is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Badeöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Badeöl 74K times last year and spent an estimated €64K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €64K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-44.3%
Conversion, latest week
9.8%
Market size, estimated
€64Ka year
Peak month
December5.0× the quietest month
Top search term
badeöl38K searches a year

02 · Price

A sale here is worth €8.85.

Listings sell for €8.85 on average, from €2.64 to €25.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €8.85 that is €885 to €2K a year per listing.

Average price
€8.85under the $15 to $100 sweet spot
Price range
€2.64–€25.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€885–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #52 within Baden & Körperpflege. It carries 1,056 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
86%
Out of stock, average day
0.4%
Average rank
#52in Baden & Körperpflege
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
1,056per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Badeöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

80

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

20%

  • Brand 147%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Badeöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Badeöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • badeöl38K/yr
  • ölbad11K/yr
  • badeöl trockene haut7K/yr
  • kneipp badeöl8K/yr
  • ölbad trockene haut4K/yr
  • badeöle5K/yr

Reviews and returns

What reviews say buyers love and hate about Badeöl

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Geruch”
35%of negative reviews mention “Geruch”
0.1%of orders come back
“Teurer Badezusatz mit sehr wenig Duft, einfach nur traurig”
A buyer, on “Geruch”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Badeöl questions

Answered from the same tracked data.