Skip to content

Badeöl

soft demand (-44.3% this quarter) — Badeöl doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 16Growth 3Conversion 86Competition 60Returns 100Price range 46Avg price 25Brand share 48Review moat 61Quality gap 27
This niche Category average · 1,260 niches

Is Badeöl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Badeöl is a €64K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.

Badeöl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.3% over the last 90 days and 9.8% of searches end in a purchase.

€64K

revenue / yr

Units sold / yr10K
Search volume / yr-44.3%74K
Conversion rate9.8%
Avg price€8.85

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers15 · 80
Top-5 product click share49%
Open market24%
Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement68%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews1,056

Top Badeöl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€10K€13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

80

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

20%

  • Kneipp47%
  • frei öl8%
  • Tesori d'Oriente7%
  • E457%
  • AllgäuQuelle Naturprodukte7%
  • Meditrade4%

Badeöl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR9.8%Products28Brands15Top 5 Brands76%OOS Rate0.4%Rating4.6★Reviews1,056Avg BSR#52
4K3KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.0×

Top Badeöl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • badeöl38K/yr
  • ölbad11K/yr
  • badeöl trockene haut7K/yr
  • kneipp badeöl8K/yr
  • ölbad trockene haut4K/yr
  • badeöle5K/yr

What reviews say buyers love and hate about Badeöl

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Geruch45%

wenig Parfüm

Qualität insgesamt12%

Super Qualität

Komfort insgesamt8%

Super entspannend

Weiches Gefühl5%

Sanft

Preis-Leistungs-Verhältnis5%

Super Preis

What buyers complain about

80% of reviews
Geruch35%

Teurer Badezusatz mit sehr wenig Duft, einfach nur traurig

Preis-Leistungs-Verhältnis24%

teuerr

Feucht/Trocken6%

schützt nicht perfekt vorm Austrocknen.

Gesamtgröße4%

Sehr gutes Öl leider zu kleine Flaschen für Bad

Eignung für trockene Haut4%

Habe in einer oft trockene Haut

Badeöl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
29%
2Preis-Leistungs-Verhältnis
13%
3beworben Vs Tatsächliches Produkt
13%
4Gesamtgröße
10%
5Defekt Material/Teile
10%

Common Badeöl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Badeöl 44/100 on Amazon Germany — Skip it. The niche generates €64K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -44.3% over the last 90 days.
Search demand for Badeöl on Amazon Germany peaks in Jan–Feb–Nov–Dec, where the busiest month runs 5.0× the quietest.