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44

badeöl

Skip it

Soft demand (-44.3% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 3Conversion 86Competition 60Returns 100Price range 46Avg price 25Brand share 48Review moat 61Quality gap 27

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,055.64

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Price range

Okay€2.64–€25.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay€8.85

avg listing price — sweet spot $15–$100

Market size

Bad€64K

€64K/yr · 74K searches

Growth

Bad-44.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, badeöl is a €64K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

badeöl market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
€71K–€89K
units × avg price
Conversion rate
9.8%
Avg BSR
#52
Page quality
0%
Prime
86%
Sponsored
68%
Out of stock
0.4%
Avg brand age
80 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

80

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

20%

  • Kneipp47%
  • frei öl8%
  • Tesori d'Oriente7%
  • E457%
  • AllgäuQuelle Naturprodukte7%
  • Meditrade4%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -44.3% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.0×

Top badeöl search terms

  • badeöl38K/yr
  • ölbad11K/yr
  • badeöl trockene haut7K/yr
  • kneipp badeöl8K/yr
  • ölbad trockene haut4K/yr
  • badeöle5K/yr
All search terms

Top badeöl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€3K10%€6K15%€10K20%€13K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about badeöl

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch45%

“wenig Parfüm”

Qualität insgesamt12%

“Super Qualität”

Komfort insgesamt8%

“Super entspannend”

Weiches Gefühl5%

“Sanft”

Preis-Leistungs-Verhältnis5%

“Super Preis”

beworben Vs Tatsächliches Produkt3%

“Ware wie beschrieben - alles bestens”

Feucht/Trocken3%

“Sie wird weich und ist nicht trocken und schuppig”

Geschenk Zweck2%

“Super als Geschenk sowohl Mann als auch Frau)”

Schaum1%

“Lieblingsbadeschaum”

Beruhigend Wirkung1%

“Wohltuend”

What buyers complain about

Geruch35%

“Teurer Badezusatz mit sehr wenig Duft, einfach nur traurig”

Preis-Leistungs-Verhältnis24%

“teuerr”

Feucht/Trocken6%

“schützt nicht perfekt vorm Austrocknen.”

Gesamtgröße4%

“Sehr gutes Öl leider zu kleine Flaschen für Bad”

Eignung für trockene Haut4%

“Habe in einer oft trockene Haut”

Farbe3%

“Was mich aber ein bisschen stört ist die doch sehr intensive gelbe Farbe”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“3-4 Kappen (laut Gebrauchsanweisung)”

beworben Vs Tatsächliches Produkt2%

“nur nicht der beworbene”

Top return reasons

Geruch29%
Preis-Leistungs-Verhältnis13%
beworben Vs Tatsächliches Produkt13%
Gesamtgröße10%
Defekt Material/Teile10%
Auslaufsicher8%
Funktionalität insgesamt6%
Inhaltsstoffe – insgesamt4%
Hautgesundheit2%
Sprachprobleme2%

Common questions

Is badeöl profitable to sell on Amazon Germany?
The niche generates €64K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.3%. Flapen's verdict: Skip it (44/100).
How competitive is the badeöl niche?
15 brands and 80 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in badeöl?
Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Feucht/Trocken. The return rate is 0.1%.
When does demand for badeöl peak?
Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the badeöl niche?
Listings span €2.64–€25.42; the average listing price is €8.85 (sweet spot $15–$100). The average incumbent carries 1,056 reviews — the moat a new listing must climb.