Is Babyliss Warmluftbürste profitable to sell on Amazon Germany?

Flapen scores Babyliss Warmluftbürste 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €698K a year across 53 tracked products. 7 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew -34.1% in the last 90 days.

How competitive is the Babyliss Warmluftbürste niche on Amazon Germany?

25 brands and 219 sellers compete in Babyliss Warmluftbürste on Amazon Germany. The top 5 Babyliss Warmluftbürste products take 38% of clicks, and the top 5 brands take 76%.

What do buyers complain about in Babyliss Warmluftbürste?

Babyliss Warmluftbürste buyers on Amazon Germany complain most about Heizung, Haltbarkeit, and Qualität insgesamt. An estimated 7.5% of orders come back, which is high.

When does demand for Babyliss Warmluftbürste peak?

Search demand for Babyliss Warmluftbürste on Amazon Germany peaks in Nov–Dec, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Babyliss Warmluftbürste niche?

Babyliss Warmluftbürste sells for €31.16 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.68 to €98.52. The average product has 2,933 reviews, the count a new listing must catch up to.

Babyliss Warmluftbürste

Maybe

Products sell for $31.16 on average, inside the sweet spot. But demand is soft, at -34.1% this quarter, so Babyliss Warmluftbürste is a Maybe.

Filters High Returns

Flapen Score: 52
52 / 100Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47
Market size: €698K/yr1.1M searches / yr
90-day growth: -34.1%search demand this quarter
Competition: 38%top-5 click share · 25 brands · 219 sellers

Flapen Score

Babyliss Warmluftbürste against its category

The dotted line is the Kosmetik average. Past it, Babyliss Warmluftbürste is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Babyliss Warmluftbürste market on Amazon at a glance

Shoppers on Amazon Germany searched for Babyliss Warmluftbürste 1.1M times last year and spent an estimated €698K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €698K a year.

Searches, last 12 months: 1.1M
Growth, 90 days vs prior 90: -34.1%
Conversion, latest week: 2.0%
Market size, estimated: €698Ka year
Peak month: December1.9× the quietest month
Top search term: warmluftbürste für kurze haare100K searches a year

02 · Price

A sale here is worth €31.16.

Listings sell for €31.16 on average, from €5.68 to €98.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €31.16 that is €16K to €23K a year per listing.

Average price: €31.16inside the $15 to $100 sweet spot
Price range: €5.68–€98.52
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: €16K–€23K
Returns: 7.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #51 within Haarstyling Geräte & Styling Zubehör. It carries 2,933 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 7.3%
Average rank: #51in Haarstyling Geräte & Styling Zubehör
Average rating: 4.07 starsAmazon Germany average 4.37 stars
Average reviews: 2,933per listing
Listings tracked: 53

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 9
Successful launches: 7Amazon's first-year sales bar
Average brand age: 25 months

Products

Top Babyliss Warmluftbürste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

219

Top-5 brand share

76%

Top 20: 97%

Top-5 click share

38%

Top 20: 75%

Open market

20%

Brand 129%
Brand 219%
Brand 315%
Brand 48%
Brand 55%
Brand 63%

Demand

Babyliss Warmluftbürste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Babyliss Warmluftbürste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

warmluftbürste für kurze haare100K/yr -39.3%1.7% conv.
rotierende warmluftbürste124K/yr -19.2%1.7% conv.
babyliss warmluftbürste131K/yr -30.2%3.1% conv.
elektrische haarbürste50K/yr -35.6%0.6% conv.
blowout brush61K/yr -13.1%1.6% conv.
warmluftbürste rotierend81K/yr -37.9%1.7% conv.
rotierende warmluftbürste selbstdrehend58K/yr -19.1%2.2% conv.
rundbürste elektrisch58K/yr -35.0%1.8% conv.
lockenbürste elektrisch57K/yr -22.8%1.9% conv.
fönbürste rundbürste55K/yr -31.0%1.7% conv.

Reviews and returns

What reviews say buyers love and hate about Babyliss Warmluftbürste

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”

15%of negative reviews mention “Heizung”

7.5%of orders come back

“Bürste wird extrem heiß”

A buyer, on “Heizung”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Babyliss Warmluftbürste questions

Answered from the same tracked data.

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