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Babyliss Pro

Fail

The top 5 brands take 97% of clicks, so Babyliss Pro is a Fail.

Flapen Score
45
45 / 100
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size
€179K/yr171K searches / yr
90-day growth
+46.6%search demand this quarter
Competition
63%top-5 click share · 7 brands · 144 sellers

Flapen Score

Babyliss Pro against its category

The dotted line is the Kosmetik average. Past it, Babyliss Pro is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babyliss Pro market on Amazon at a glance

Shoppers on Amazon Germany searched for Babyliss Pro 171K times last year and spent an estimated €179K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €179K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+46.6%
Conversion, latest week
2.8%
Market size, estimated
€179Ka year
Peak month
October3.8× the quietest month
Top search term
babyliss lockenstab108K searches a year

02 · Price

A sale here is worth €37.18.

Listings sell for €37.18 on average, from €16.60 to €87.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €37.18 that is €4K to €9K a year per listing.

Average price
€37.18inside the $15 to $100 sweet spot
Price range
€16.60–€87.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€4K–€9K
Returns
7.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #28 within Haarstyling Geräte & Styling Zubehör. It carries 8,023 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#28in Haarstyling Geräte & Styling Zubehör
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
8,023per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Babyliss Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

144

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

1%

  • Brand 175%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Babyliss Pro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct, Nov · busiest ÷ quietest = 3.8×

Search terms

Top Babyliss Pro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babyliss lockenstab108K/yr
  • lockenstab babyliss33K/yr
  • lockenstab 32mm18K/yr
  • babyliss pro lockenstab9K/yr
  • remington lockenstab 32mm3K/yr

Reviews and returns

What reviews say buyers love and hate about Babyliss Pro

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Benutzerfreundlichkeit”
13%of negative reviews mention “Benutzerfreundlichkeit”
7.0%of orders come back
“unpraktisch in der Hand”
A buyer, on “Benutzerfreundlichkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Babyliss Pro questions

Answered from the same tracked data.