- Flapen Score
- 45 / 100Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 4745
- Market size
- €179K/yr171K searches / yr
- 90-day growth
- +46.6%search demand this quarter
- Competition
- 63%top-5 click share · 7 brands · 144 sellers
Flapen Score
Babyliss Pro against its category
The dotted line is the Kosmetik average. Past it, Babyliss Pro is stronger. Inside it, weaker.
Market
The Babyliss Pro market on Amazon at a glance
Shoppers on Amazon Germany searched for Babyliss Pro 171K times last year and spent an estimated €179K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €179K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- +46.6%
- Conversion, latest week
- 2.8%
- Market size, estimated
- €179Ka year
- Peak month
- October3.8× the quietest month
- Top search term
- babyliss lockenstab108K searches a year
02 · Price
A sale here is worth €37.18.
Listings sell for €37.18 on average, from €16.60 to €87.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €37.18 that is €4K to €9K a year per listing.
- Average price
- €37.18inside the $15 to $100 sweet spot
- Price range
- €16.60–€87.38
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €4K–€9K
- Returns
- 7.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #28 within Haarstyling Geräte & Styling Zubehör. It carries 8,023 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #28in Haarstyling Geräte & Styling Zubehör
- Average rating
- 4.29 starsAmazon Germany average 4.37 stars
- Average reviews
- 8,023per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Babyliss Pro products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BaByliss Curl Secret Lite - Automatischer Lockenstab einfaches und schnelles Haarstyling 5 Heizstufen bis zu 210C Schwarz & Roségold C1031E
- Price
- €61.67
- Rating
- 4.3/5
- Reviews
- 1,034
- Age
- 1y ago

BaByliss 32mm Lockenstab Turmalin-Keramik beschichteter Lockenstyler für große Locken 10 Temperaturen schnelles Aufheizen frizzfreie Locken integrierter Standfuß Schwarz & Pink C332E
- Price
- €17.77
- Rating
- 4.3/5
- Reviews
- 18,378
- Age
- 12y ago

BaByliss 25mm Lockenstab Satin Touch Beschichtung 10 Wärmestufen professionelles Styling-Tool mit integriertem Standfuß Schwarz & Pink C325E
- Price
- €16.60
- Rating
- 4.3/5
- Reviews
- 18,378
- Age
- 14y ago

BaByliss Curl Secret - Ionic 2 Automatischer Lockenstab 2 austauschbare Aufsätze Temperaturen von 190-230C schwarz 25-35mm Durchmesser C1300E
- Price
- €55.45
- Rating
- 4.1/5
- Reviews
- 13,514
- Age
- 9y ago
![Remington Lockenstab große Locken [32mm] Pearl Digital (Keramikbeschichtung mit echten Perlen) LCD-Display 130-210C inkl. Hitzehandschuh sanfte Wellen feines bis kräftiges Haar Schwarz CI9533](https://m.media-amazon.com/images/I/41zpF57TCDL.jpg)
Remington Lockenstab große Locken [32mm] Pearl Digital (Keramikbeschichtung mit echten Perlen) LCD-Display 130-210C inkl. Hitzehandschuh sanfte Wellen feines bis kräftiges Haar Schwarz CI9533
- Price
- €21.52
- Rating
- 4.2/5
- Reviews
- 3,545
- Age
- 4y ago
Trending
estimated 90-day click momentum
BaByliss Style Secret Air Automatisch Lockenstab 25mm mit sanfter Wärme & Luftstrom 48 StylingKombinationen für definierte Locken Beach Waves oder FöhnLook für kurzes & langes Haar C6686E
- Price
- €87.38
- Rating
- 4.3/5
- Reviews
- 1,034
- Age
- 2mo ago

BaByliss Smooth Finish 1200 4in1 Warmluftbürste zum Trocknen Formen Glätten & Volumenstyling Ionen & Keramiktechnologie 4 Aufsätze 1200W Schwarz/Pink AS122E
- Price
- €26.05
- Rating
- 4.1/5
- Reviews
- 9,452
- Age
- 1y ago

Lockenstab Automatisch - Lockenstab Große Locken 25mm Beach Waves Lockenwickler für Lange Haare TYMO Curlpro Plus Anti-Verbrennungs Hair Curler Automatischer Lockenstäbe Schnelle Erhitzung Gold
- Price
- €74.89
- Rating
- 4.6/5
- Reviews
- 9,174
- Age
- 1y ago

BUJIYI Lockenstab Automatisch Lockenstab Große Locken mit mit 4 Temperatureinstellungen und 3 Heizzeitoptionen Schnell Erhitzender Langanhaltende Frisur (Schwarz)
- Price
- €29.81
- Rating
- 4.1/5
- Reviews
- 3,030
- Age
- 4y ago

BaByliss Curl Secret Lite - Automatischer Lockenstab einfaches und schnelles Haarstyling 5 Heizstufen bis zu 210C Schwarz & Roségold C1031E
- Price
- €61.67
- Rating
- 4.3/5
- Reviews
- 1,034
- Age
- 1y ago
Newest
by launch date
BaByliss Style Secret Air Automatisch Lockenstab 25mm mit sanfter Wärme & Luftstrom 48 StylingKombinationen für definierte Locken Beach Waves oder FöhnLook für kurzes & langes Haar C6686E
- Price
- €87.38
- Rating
- 4.3/5
- Reviews
- 1,034
- Age
- 2mo ago

BESTOPE PRO 32mm Lockenstab - Lockenstab Große Locken mit Multi-Temperatur Verlängerung Design Hair Curler Schnelle Heizung Großes LCD-Display Mit Klemme Und Handschuh
- Price
- €19.18
- Rating
- 4.3/5
- Reviews
- 380
- Age
- 9mo ago

Lockenstab Automatisch - Lockenstab Große Locken 25mm Beach Waves Lockenwickler für Lange Haare TYMO Curlpro Plus Anti-Verbrennungs Hair Curler Automatischer Lockenstäbe Schnelle Erhitzung Gold
- Price
- €74.89
- Rating
- 4.6/5
- Reviews
- 9,174
- Age
- 1y ago

BaByliss Smooth Finish 1200 4in1 Warmluftbürste zum Trocknen Formen Glätten & Volumenstyling Ionen & Keramiktechnologie 4 Aufsätze 1200W Schwarz/Pink AS122E
- Price
- €26.05
- Rating
- 4.1/5
- Reviews
- 9,452
- Age
- 1y ago

TYMO Lockenstab Automatisch Große Locken - TYMO CURLPRO Automatischer Rotierender Lockenstab 25mm für Kleine Locken mit 3 Temperaturstufen 160-210 Beach Waves Lockenstäbe für Kurze und Lange Haare
- Price
- €57.96
- Rating
- 4.4/5
- Reviews
- 14,898
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
144
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 97%
Open market
1%
- BaByliss75%
- Remington9%
- TYMO6%
- BaBylissPRO5%
- BUJIYI3%
- PHILIPS2%
- Open — no brand owns it (1 brand, 1%)
Demand
Babyliss Pro search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep, Oct, Nov · busiest ÷ quietest = 3.8×
Search terms
Top Babyliss Pro search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- babyliss lockenstab108K/yr
- lockenstab babyliss33K/yr
- lockenstab 32mm18K/yr
- babyliss pro lockenstab9K/yr
- remington lockenstab 32mm3K/yr
Reviews and returns
What reviews say buyers love and hate about Babyliss Pro
We read the reviews and the return reasons for every product selling here.
“unpraktisch in der Hand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Babyliss Pro questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









