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Babyliss Glätteisen

Fail

The top 5 brands take 100% of clicks, so Babyliss Glätteisen is a Fail.

Flapen Score
36
36 / 100
Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47
Market size
€110K/yr73K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
65%top-5 click share · 5 brands · 177 sellers

Flapen Score

Babyliss Glätteisen against its category

The dotted line is the Kosmetik average. Past it, Babyliss Glätteisen is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babyliss Glätteisen market on Amazon at a glance

Shoppers on Amazon Germany searched for Babyliss Glätteisen 73K times last year and spent an estimated €110K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €110K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
3.1%
Market size, estimated
€110Ka year
Peak month
December2.3× the quietest month
Top search term
babyliss glätteisen47K searches a year

02 · Price

A sale here is worth €47.73.

Listings sell for €47.73 on average, from €16.58 to €126.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €47.73 that is €5K to €12K a year per listing.

Average price
€47.73inside the $15 to $100 sweet spot
Price range
€16.58–€126.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€5K–€12K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Haarstyling Geräte & Styling Zubehör. It carries 9,382 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#124in Haarstyling Geräte & Styling Zubehör
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
9,382per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Babyliss Glätteisen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

177

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 212%
  • Brand 36%
  • Brand 43%
  • Brand 52%

Demand

Babyliss Glätteisen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Babyliss Glätteisen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babyliss glätteisen47K/yr
  • glätteisen babyliss21K/yr
  • babyliss pro glätteisen5K/yr

Reviews and returns

What reviews say buyers love and hate about Babyliss Glätteisen

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Geruch”
3.1%of orders come back
“Stinkt”
A buyer, on “Geruch”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Babyliss Glätteisen questions

Answered from the same tracked data.