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Babyliss Glätteisen

brand-locked demand (top 5 brands take 100% of clicks) — Babyliss Glätteisen doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47

Market size 26Growth 14Conversion 39Competition 34Returns 48Price range 76Avg price 94Brand share 0Review moat 22Quality gap 65
This niche Category average · 1,260 niches

Is Babyliss Glätteisen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Babyliss Glätteisen is a €110K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Babyliss Glätteisen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.3% over the last 90 days and 3.1% of searches end in a purchase.

€110K

revenue / yr

Units sold / yr3K
Search volume / yr-22.3%73K
Conversion rate3.1%
Avg price€47.73

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 177
Top-5 product click share65%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement80%
New entrants (1y)3· 2 succeeded
Avg rating4.4★
Avg reviews9,382

Top Babyliss Glätteisen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€22K€33K€44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

177

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • BaByliss77%
  • Remington12%
  • BaBylissPRO6%
  • ghd3%
  • hihair2%

Babyliss Glätteisen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR3.1%Products20Brands5Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews9,382Avg BSR#124
3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Babyliss Glätteisen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • babyliss glätteisen47K/yr
  • glätteisen babyliss21K/yr
  • babyliss pro glätteisen5K/yr

What reviews say buyers love and hate about Babyliss Glätteisen

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt23%

Super Produkt

Preis-Leistungs-Verhältnis21%

Super Preis/Leistung

Benutzerfreundlichkeit9%

super in der Handhabung

Weiches Gefühl7%

Super weiches Haar

beworben Vs Tatsächliches Produkt5%

Hält was er verspricht

What buyers complain about

80% of reviews
Geruch25%

Stinkt

Haltbarkeit14%

Nach einem Jahr defekt

Heizung11%

Scheinbar funktioniert die Hitzeregulierung mit 160 Grad nicht

Qualität insgesamt11%

Unzufriedene leistung

Produktzustand6%

das rechtfertigt nicht, mir ein offensichtlich stark benutztes Produkt zu liefern.

Babyliss Glätteisen return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
15%
2Heizung
12%
3Geruch
12%
4Qualität insgesamt
11%
5Gesamtgröße
9%

Common Babyliss Glätteisen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Babyliss Glätteisen 36/100 on Amazon Germany — Skip it. The niche generates €110K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -22.3% over the last 90 days.
Search demand for Babyliss Glätteisen on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.3× the quietest.