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Baby Baden

Fail

Demand is soft, at -89.0% this quarter, so Baby Baden is a Fail.

Flapen Score
34
34 / 100
Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 47
Market size
€34K/yr58K searches / yr
90-day growth
-89.0%search demand this quarter
Competition
72%top-5 click share · 6 brands · 68 sellers

Flapen Score

Baby Baden against its category

The dotted line is the Kosmetik average. Past it, Baby Baden is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Baden market on Amazon at a glance

Shoppers on Amazon Germany searched for Baby Baden 58K times last year and spent an estimated €34K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -89.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €34K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-89.0%
Conversion, latest week
6.0%
Market size, estimated
€34Ka year
Top search term
badewannenfarbe für kinder5K searches a year

02 · Price

A sale here is worth €9.89.

Listings sell for €9.89 on average, from €4.23 to €17.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €9.89 that is €2K to €5K a year per listing.

Average price
€9.89under the $15 to $100 sweet spot
Price range
€4.23–€17.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #202 within Baden & Körperpflege. It carries 1,777 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#202in Baden & Körperpflege
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
1,777per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Baby Baden products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

€0€5K€10K€16K€21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

68

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • Simba62%
  • Tub Works17%
  • ZIMPLI12%
  • Opemg3%
  • Honeysticks3%
  • CreaTek2%
  • Open — no brand owns it (0%)

Demand

Baby Baden search demand

Weekly searches over the year. Pick a range.

4K3KMar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Baby Baden search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • badewannenfarbe für kinder5K/yr
  • badekonfetti4K/yr
  • badepinsel simba5K/yr
  • malseife kinder badewanne4K/yr
  • badewannen farbe kinder4K/yr
  • glibbi badepinsel pinsel mit drei badebomben14K/yr
  • glibbi badeinsel5K/yr
  • glibbi badeinsel nachfüller3K/yr
  • simba glibbi badepinsel2K/yr
  • glibbi badepinsel4K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Baden

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Farbe”
24%of negative reviews mention “Farbe”
0.5%of orders come back
“Wenig Farbintensiv”
A buyer, on “Farbe”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baby Baden questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data