Azzaro the Most Wanted

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €693K a year.

Searches, last 12 months

361K

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

3.2%

Market size, estimated

€693Ka year

Peak month

December3.9× the quietest month

Top search term

azzaro parfüm herren100K searches a year

Listings sell for €59.53 on average, from €17.88 to €137.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €59.53 that is €15K to €30K a year per listing.

Average price

€59.53inside the $15 to $100 sweet spot

Price range

€17.88–€137.78

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

€15K–€30K

Returns

0.9%of orders · Amazon Germany median 1.1%

70% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #273 within Düfte. It carries 5,082 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

81%

Out of stock, average day

3.1%

Average rank

#273in Düfte

Average rating

4.46 starsAmazon Germany average 4.37 stars

Average reviews

5,082per listing

Listings tracked

27

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

77 months