Axe Geschenkset
FailThe top 5 brands take 100% of clicks, so Axe Geschenkset is a Fail.
- Flapen Score
- 37 / 100Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 4737
- Market size
- €25K/yr50K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 58%top-5 click share · 5 brands · 33 sellers
Flapen Score
Axe Geschenkset against its category
The dotted line is the Kosmetik average. Past it, Axe Geschenkset is stronger. Inside it, weaker.
Market
The Axe Geschenkset market on Amazon at a glance
Shoppers on Amazon Germany searched for Axe Geschenkset 50K times last year and spent an estimated €25K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 4.2%
- Market size, estimated
- €25Ka year
- Peak month
- December20.3× the quietest month
- Top search term
- axe geschenkset männer28K searches a year
02 · Price
A sale here is worth €11.82.
Listings sell for €11.82 on average, from €2.82 to €22.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €11.82 that is €0 to €1K a year per listing.
- Average price
- €11.82under the $15 to $100 sweet spot
- Price range
- €2.82–€22.65
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #533 within Baden & Körperpflege. It carries 114 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 55%
- Out of stock, average day
- 21.0%
- Average rank
- #533in Baden & Körperpflege
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 114per listing
- Listings tracked
- 22
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Axe Geschenkset products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Axe Geschenkset Dark Temptation Gewinne FIFA WORLD CUP 2026 Tickets Bodyspray + Bodywash 150ml + 250ml
- Price
- €6.37
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 4mo ago

Axe Geschenkset Epic Fresh Pflegeset mit Bodyspray 2x Duschgel und Fitness-Flasche(150 ml + 2x 250 ml)
- Price
- €11.61
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 10mo ago

Axe Geschenkset Black Pflegeset mit Duschgel und Bodyspray (250 ml + 150 ml)
- Price
- €5.47
- Rating
- 4.7/5
- Reviews
- 91
- Age
- 10mo ago

Axe Fine Fragrance Collection Geschenkset Black Vanilla Pflegeset mit Deodorant und Duschgel (150 ml + 300 ml)
- Price
- €13.68
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1y ago

Axe Fine Fragrance Collection Geschenkset Cherry Fizz Pflegeset mit Bodyspray und Duschgel (150 ml + 225 ml)
- Price
- €7.12
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Axe Geschenkset Dark Temptation Gewinne FIFA WORLD CUP 2026 Tickets Bodyspray + Bodywash 150ml + 250ml
- Price
- €6.37
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 4mo ago

Axe Fine Fragrance Duschgel Marshmallow Smoke für unwiderstehlich glatte Haut nach der Dusche mit einem spektakulären Duft 225 ml
- Price
- €2.82
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 4mo ago

Axe Geschenkset Alaska Pflegeset mit Deodorant Duschgel und Washbag (150 ml + 250 ml)
- Price
- €22.65
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago

Accentra Geschenkset MENS COLLECTION in Geschenkbox inkl. 140ml Bade- & Duschgel 2 x Shotglas in Bierkrugform (je 4cl) Duft: Birke & Zeder - braun
- Price
- €7.53
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 2y ago

Axe Geschenkset Dark Temptation Pflegeset mit Bodyspray Duschgel und Kulturtasche (150 ml + 250 ml) 1 Stück
- Price
- €20.27
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 3y ago
Newest
by launch date
Axe Geschenkset Dark Temptation Gewinne FIFA WORLD CUP 2026 Tickets Bodyspray + Bodywash 150ml + 250ml
- Price
- €6.37
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 4mo ago

Axe Fine Fragrance Duschgel Marshmallow Smoke für unwiderstehlich glatte Haut nach der Dusche mit einem spektakulären Duft 225 ml
- Price
- €2.82
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 4mo ago

AXE Premium Bodyspray 4er Geschenk Set Aqua Bergamot/Black Vanilla/Blue Lavender/Purple Patchouli Deo ohne Aluminiumsalze mit 72 Stunden Schutz gegen Körpergeruch
- Price
- €16.72
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 7mo ago

Axe Duschgel Dark Temptation Pumpspender 900 ml
- Price
- €5.77
- Rating
- 4.0/5
- Reviews
- 99
- Age
- 10mo ago

Axe Geschenkset Epic Fresh Pflegeset mit Bodyspray 2x Duschgel und Fitness-Flasche(150 ml + 2x 250 ml)
- Price
- €11.61
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
33
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 99%
Open market
0%
- Axe90%
- L'Oréal Men Expert4%
- Kneipp3%
- L'Oreal Paris2%
- accentra2%
Demand
Axe Geschenkset search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 20.3×
Search terms
Top Axe Geschenkset search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- axe geschenkset männer28K/yr
- axe geschenkset12K/yr
- axe set10K/yr
Reviews and returns
What reviews say buyers love and hate about Axe Geschenkset
We read the reviews and the return reasons for every product selling here.
“Das Deo riecht muffig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Axe Geschenkset questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









