Skip to content

Avene Cold Cream

brand-locked demand (top 5 brands take 100% of clicks) — Avene Cold Cream doesn't clear our bar today.

Flapen Score

48
Skip it

Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47

Market size 45Growth 11Conversion 86Competition 55Returns 100Price range 74Avg price 67Brand share 0Review moat 32Quality gap 42
This niche Category average · 1,260 niches

Is Avene Cold Cream profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Avene Cold Cream is a €237K/yr Amazon Germany market (173K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.

Avene Cold Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.3% over the last 90 days and 9.7% of searches end in a purchase.

€237K

revenue / yr

Units sold / yr20K
Search volume / yr-28.3%173K
Conversion rate9.7%
Avg price€14.09

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 79
Top-5 product click share52%
Open market0%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement87%
New entrants (1y)4· 4 succeeded
Avg rating4.5★
Avg reviews3,300

Top Avene Cold Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€9K€19K€28K€38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

0%

  • WELEDA100%

Avene Cold Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume173KCVR9.7%Products23Brands1Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews3,300Avg BSR#150
6K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.1×

Top Avene Cold Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • weleda gesichtscreme128K/yr
  • weleda creme14K/yr
  • weleda gesicht9K/yr
  • weleda tagescreme5K/yr
  • weleda feuchtigkeitscreme5K/yr
  • weleda tagescreme gesicht5K/yr
  • weleda mandel4K/yr
  • weleda mandel gesichtscreme3K/yr

What reviews say buyers love and hate about Avene Cold Cream

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Geruch15%

Die DWELEDA Cell Longevity Ultra Protect & Lift Advanced Night Recovery Creme riecht ganz dezent fruchtig und angenehm

Saugfähigkeit10%

Sehr gute Creme die sofort einzieht

Qualität insgesamt10%

Bestes Produkt

Feucht/Trocken9%

richtig gut hydratisiert

Eignung für trockene Haut9%

GOLDENER GLOW: Die Perfect Glow Drops schenken deiner Haut sofortige Feuchtigkeit

What buyers complain about

43% of reviews
Geruch14%

Geruch flop

Allergien7%

Kann Unreinheiten verursachen

Preis-Leistungs-Verhältnis5%

Während ich in der Drogerie eher günstigere Weleda Produkte sehe, gibt es hier auf Amazon und online auch hochpreisigere Produkte wie dieses hier

Eignung für trockene Haut4%

trockene Stellen, sodass diese gesichtspartien. besonders gepflegt werden müssen.

Ölig/fettig3%

Da sie recht stark fettet

Avene Cold Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Produktzustand
38%
2Funktionalität insgesamt
13%
3Auslaufsicher
9%
4Kontamination
9%
5Benutzerfreundlichkeit
6%

Common Avene Cold Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avene Cold Cream 48/100 on Amazon Germany — Skip it. The niche generates €237K/yr across 23 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -28.3% over the last 90 days.
Search demand for Avene Cold Cream on Amazon Germany peaks in Jan–Feb, where the busiest month runs 3.1× the quietest.