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Avene Cold Cream

Fail

The top 5 brands take 100% of clicks, so Avene Cold Cream is a Fail.

Flapen Score
48
48 / 100
Top 45% of 1,260 Kosmetik niches · +1 vs the category median of 47
Market size
€237K/yr173K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
52%top-5 click share · 1 brands · 79 sellers

Flapen Score

Avene Cold Cream against its category

The dotted line is the Kosmetik average. Past it, Avene Cold Cream is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avene Cold Cream market on Amazon at a glance

Shoppers on Amazon Germany searched for Avene Cold Cream 173K times last year and spent an estimated €237K. One brand takes every click. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €237K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
9.7%
Market size, estimated
€237Ka year
Peak month
February3.1× the quietest month
Top search term
weleda gesichtscreme128K searches a year

02 · Price

A sale here is worth €14.09.

Listings sell for €14.09 on average, from €3.77 to €47.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €14.09 that is €11K to €14K a year per listing.

Average price
€14.09under the $15 to $100 sweet spot
Price range
€3.77–€47.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
€11K–€14K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Gesicht. It carries 3,300 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#150in Gesicht
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
3,300per listing
Listings tracked
23

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
64 months

Products

Top Avene Cold Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

0%

  • Brand 1100%

Demand

Avene Cold Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.1×

Search terms

Top Avene Cold Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weleda gesichtscreme128K/yr
  • weleda creme14K/yr
  • weleda gesicht9K/yr
  • weleda tagescreme5K/yr
  • weleda feuchtigkeitscreme5K/yr
  • weleda tagescreme gesicht5K/yr
  • weleda mandel4K/yr
  • weleda mandel gesichtscreme3K/yr

Reviews and returns

What reviews say buyers love and hate about Avene Cold Cream

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Geruch”
14%of negative reviews mention “Geruch”
<0.1%of orders come back, a rate Amazon rounds to zero
“Geruch flop”
A buyer, on “Geruch”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Avene Cold Cream questions

Answered from the same tracked data.