augenserum
Worth a lookShows low returns (0.2%), but soft demand (-23.0% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€14.46avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good€6.88–€24.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay€105K€105K/yr · 83K searches
Review moat
Bad7,706avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, augenserum is a €105K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
augenserum market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- €72K–€87K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 11.5%
- Avg brand age
- 50 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
114
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
16%
- M. Asam53%
- The Ordinary14%
- Beauty of Joseon6%
- AXIS-Y4%
- L'Oreal Paris4%
- medicube4%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top augenserum search terms
- augenserum25K/yr
- eye serum12K/yr
- asam beauty augencreme8K/yr
- m asam augencreme8K/yr
- augenserum gegen falten und augenringe9K/yr
- augen serum7K/yr
- m.asam augencreme4K/yr
- asam augencreme3K/yr
- asam beauty augenserum2K/yr
- m asam augenserum1K/yr
Top augenserum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
M. Asam MAGIC CARE Perfect Eye Augenserum (25 ml) Gegen Dunkle Augenringe und Schwellungen Serum Mit 360 Straffungseffekt & Hyaluronsäure
M. Asam€15.784.2★1,784 rev
The Ordinary Caffeine Solution 5% + EGCG Augenserum gegen Augenringe und müde Augen 30ml
The Ordinary€7.624.4★2,713 rev
M. Asam AQUA INTENSE Hyaluron Augencreme (30ml) Parfümfreie Augenpflege mit Hyaluron & Silicium Spendet Feuchtigkeit & Polstert Trockenheitsfältchen auf Für eine Frische & Strahlende Augenpartie
M. Asam€18.854.4★380 rev
Beauty of Joseon Revive eye serum Ginseng + Retinal | Korean Skincare Augencreme-ideal mit Augenpads Gegen falten ungleichmäßigen Hautton Serum zur Augenpflege 30ml
Beauty of Joseon€13.664.4★19,090 rev
M. Asam MAGIC CARE Perfect Eye Augenserum (7 ml) Gegen Dunkle Augenringe und Schwellungen Serum Mit 360 Straffungseffekt & Hyaluronsäure
M. Asam€7.884.2★1,784 rev
Newest
by launch date
Koffein Augenserum Anti-Aging Augencreme gegen Falten und Augenringe mit Hyaluronsäure Lindert Schwellungen Augenpflege für Männer und Frauen
Tiepetly€7.5556 rev
Koffein Augenserum mit 360 Massage Roll On Augencreme Gegen Falten und Augenringe Entfernen Niacinamide Augencreme Gegen Tränensäcke Feuchtigkeitsspendende Anti Aging Caffeine Eye Cream 20ml
Ultell€8.1146 rev
Medicube Salmon DNA PDRN Pink Peptid-Augenserum mit Niacinamid und 99% reinem Retinol Gegen feine Linien & ungleichmäßigen Hautton Koreanische Hautpflege 1.01 fl.oz
medicube€13.444,339 rev
M. Asam MAGIC CARE Perfect Eye Augenserum (7 ml) Gegen Dunkle Augenringe und Schwellungen Serum Mit 360 Straffungseffekt & Hyaluronsäure
M. Asam€7.881,784 rev
M. Asam AQUA INTENSE Mimic Booster Serum (20ml) Anti Aging Serum Mit Hyaluron Munapsys & Aloe Vera Zur Reduktion Von Mimikfalten Parfümfrei Für Empfindliche Haut
M. Asam€15.901,080 rev
Trending
90-day click momentumKoffein Augenserum Anti-Aging Augencreme gegen Falten und Augenringe mit Hyaluronsäure Lindert Schwellungen Augenpflege für Männer und Frauen
Tiepetly€7.554.4★
Medicube Salmon DNA PDRN Pink Peptid-Augenserum mit Niacinamid und 99% reinem Retinol Gegen feine Linien & ungleichmäßigen Hautton Koreanische Hautpflege 1.01 fl.oz
medicube€13.444.4★
Koffein Augenserum mit 360 Massage Roll On Augencreme Gegen Falten und Augenringe Entfernen Niacinamide Augencreme Gegen Tränensäcke Feuchtigkeitsspendende Anti Aging Caffeine Eye Cream 20ml
Ultell€8.114.3★
The Ordinary Multi-Peptide Eye Serum Anti-Aging-Formel gegen Krähenfüße Augenringe und Schwellungen 15ml
The Ordinary€21.354.5★
The Ordinary Caffeine Solution 5% + EGCG Augenserum gegen Augenringe und müde Augen 30ml
The Ordinary€7.624.4★
Common questions
- Is augenserum profitable to sell on Amazon Germany?
- The niche generates €105K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the augenserum niche?
- 14 brands and 114 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
- When does demand for augenserum peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the augenserum niche?
- Listings span €6.88–€24.76; the average listing price is €14.46 (sweet spot $15–$100). The average incumbent carries 7,706 reviews — the moat a new listing must climb.