Augenserum
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -23.0% this quarter, so Augenserum is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 4752
- Market size
- €105K/yr83K searches / yr
- 90-day growth
- -23.0%search demand this quarter
- Competition
- 49%top-5 click share · 14 brands · 114 sellers
Flapen Score
Augenserum against its category
The dotted line is the Kosmetik average. Past it, Augenserum is stronger. Inside it, weaker.
Market
The Augenserum market on Amazon at a glance
Shoppers on Amazon Germany searched for Augenserum 83K times last year and spent an estimated €105K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €105K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -23.0%
- Conversion, latest week
- 8.8%
- Market size, estimated
- €105Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- augenserum25K searches a year
02 · Price
A sale here is worth €14.46.
Listings sell for €14.46 on average, from €6.88 to €24.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €14.46 that is €1K to €4K a year per listing.
- Average price
- €14.46under the $15 to $100 sweet spot
- Price range
- €6.88–€24.76
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #77 within Augen. It carries 7,706 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 11.5%
- Average rank
- #77in Augen
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,706per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Augenserum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
114
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
16%
- Brand 153%
- Brand 214%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (8 brands, 16%)
Demand
Augenserum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Augenserum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- augenserum25K/yr
- eye serum12K/yr
- asam beauty augencreme8K/yr
- m asam augencreme8K/yr
- augenserum gegen falten und augenringe9K/yr
- augen serum7K/yr
- m.asam augencreme4K/yr
- asam augencreme3K/yr
- asam beauty augenserum2K/yr
- m asam augenserum1K/yr
Keep looking
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Best Flapen score
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FAQ
Common Augenserum questions
Answered from the same tracked data.









