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Augenserum

Augenserum shows low returns (0.2%), but soft demand (-23.0% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47

Market size 26Growth 13Conversion 82Competition 60Returns 99Price range 55Avg price 71Brand share 41Review moat 23Quality gap 73
This niche Category average · 1,260 niches

Is Augenserum profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Augenserum is a €105K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Augenserum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.0% over the last 90 days and 8.8% of searches end in a purchase.

€105K

revenue / yr

Units sold / yr6K
Search volume / yr-23.0%83K
Conversion rate8.8%
Avg price€14.46

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers14 · 114
Top-5 product click share49%
Open market19%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement89%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews7,706

Top Augenserum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€10K€16K€21K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

114

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

16%

  • M. Asam53%
  • The Ordinary14%
  • Beauty of Joseon6%
  • AXIS-Y4%
  • L'Oreal Paris4%
  • medicube4%
  • Open — no brand owns it (8 brands, 16%)

Augenserum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR8.8%Products28Brands14Top 5 Brands81%OOS Rate11.5%Rating4.3★Reviews7,706Avg BSR#77
5K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Augenserum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • augenserum25K/yr
  • eye serum12K/yr
  • asam beauty augencreme8K/yr
  • m asam augencreme8K/yr
  • augenserum gegen falten und augenringe9K/yr
  • augen serum7K/yr
  • m.asam augencreme4K/yr
  • asam augencreme3K/yr
  • asam beauty augenserum2K/yr
  • m asam augenserum1K/yr

Common Augenserum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Augenserum 52/100 on Amazon Germany — Worth a look. The niche generates €105K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -23.0% over the last 90 days.
Search demand for Augenserum on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.3× the quietest.