Is Augenmaske Kühlend profitable to sell on Amazon Germany?

Flapen scores Augenmaske Kühlend 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €106K a year across 17 tracked products. 2 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +2.4% in the last 90 days.

How competitive is the Augenmaske Kühlend niche on Amazon Germany?

11 brands and 15 sellers compete in Augenmaske Kühlend on Amazon Germany. The top 5 Augenmaske Kühlend products take 67% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Augenmaske Kühlend?

Augenmaske Kühlend buyers on Amazon Germany complain most about Gesamtgröße, Heizung, and Haltbarkeit. An estimated 0.5% of orders come back.

When does demand for Augenmaske Kühlend peak?

Search demand for Augenmaske Kühlend on Amazon Germany peaks in Jun, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Augenmaske Kühlend niche?

Augenmaske Kühlend sells for €9.22 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.70 to €17.36. The average product has 4,628 reviews, the count a new listing must catch up to.

Augenmaske Kühlend

Fail

Prices span $3.70–$17.36, mostly outside the sweet spot, so Augenmaske Kühlend is a Fail.

Flapen Score: 44
44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size: €106K/yr150K searches / yr
90-day growth: +2.4%search demand this quarter
Competition: 67%top-5 click share · 11 brands · 15 sellers

Flapen Score

Augenmaske Kühlend against its category

The dotted line is the Kosmetik average. Past it, Augenmaske Kühlend is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Augenmaske Kühlend market on Amazon at a glance

Shoppers on Amazon Germany searched for Augenmaske Kühlend 150K times last year and spent an estimated €106K. The top 5 brands take 83% of clicks. Demand peaks in Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.

Searches, last 12 months: 150K
Growth, 90 days vs prior 90: +2.4%
Conversion, latest week: 7.7%
Market size, estimated: €106Ka year
Peak month: June1.6× the quietest month
Top search term: augenmaske kühlend41K searches a year

02 · Price

A sale here is worth €9.22.

Listings sell for €9.22 on average, from €3.70 to €17.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €9.22 that is €7K to €9K a year per listing.

Average price: €9.22under the $15 to $100 sweet spot
Price range: €3.70–€17.36
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 750–1,000
Revenue per listing a year: €7K–€9K
Returns: 0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #16 within Zubehör. It carries 4,628 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 9.4%
Average rank: #16in Zubehör
Average rating: 4.35 starsAmazon Germany average 4.37 stars
Average reviews: 4,628per listing
Listings tracked: 17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 2Amazon's first-year sales bar
Average brand age: 30 months

Products

Top Augenmaske Kühlend products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

13%

Brand 143%
Brand 213%
Brand 311%
Brand 48%
Brand 58%
Brand 63%
Open — no brand owns it (5 brands, 13%)

Demand

Augenmaske Kühlend search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Augenmaske Kühlend search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

augenmaske kühlend41K/yr +1.3%6.4% conv.
kühlmaske augen26K/yr +12.8%8.0% conv.
kühlende augenmaske21K/yr +15.0%6.2% conv.
kühlbrille augen12K/yr +1.9%7.9% conv.
augen kühlmaske12K/yr +17.7%7.5% conv.
kühlbrille7K/yr +14.8%5.6% conv.
kühl augenmaske4K/yr +50.8%7.0% conv.
augenkühlmasken nach op6K/yr -21.7%10.4% conv.
augenkühlmaske4K/yr +123.3%9.2% conv.
kühlmasken für die augen3K/yr +20.9%2.3% conv.

Reviews and returns

What reviews say buyers love and hate about Augenmaske Kühlend

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”

15%of negative reviews mention “Gesamtgröße”

0.5%of orders come back

“Passform könnte besser sein”

A buyer, on “Gesamtgröße”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Augenmaske Kühlend questions

Answered from the same tracked data.

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