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Augenbrauen Gel

prices mostly outside the sweet spot ($1.60–$16.04) — Augenbrauen Gel doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

Market size 37Growth 18Conversion 74Competition 50Returns 99Price range 7Avg price 17Brand share 34Review moat 23Quality gap 78
This niche Category average · 1,260 niches

Is Augenbrauen Gel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Augenbrauen Gel is a €184K/yr Amazon Germany market (431K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 47/100.

Augenbrauen Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.0% over the last 90 days and 6.8% of searches end in a purchase.

€184K

revenue / yr

Units sold / yr30K
Search volume / yr-14.0%431K
Conversion rate6.8%
Avg price€6.28

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 145
Top-5 product click share55%
Open market15%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement73%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews7,347

Top Augenbrauen Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€9K€18K€28K€37K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

145

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

55%

Top 20: 87%

Open market

11%

  • NYX PROFESSIONAL MAKEUP34%
  • MAYBELLINE28%
  • Essence Cosmetics8%
  • got2b8%
  • e.l.f.7%
  • L'Oreal Paris5%
  • Open — no brand owns it (5 brands, 11%)

Augenbrauen Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume431KCVR6.8%Products33Brands11Top 5 Brands85%OOS Rate0.4%Rating4.3★Reviews7,347Avg BSR#93
40K30KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.9×

Top Augenbrauen Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • augenbrauen gel161K/yr
  • anastasia beverly hills51K/yr
  • eyebrow gel27K/yr
  • nyx augenbrauen gel27K/yr
  • augenbrauengel23K/yr
  • brow gel22K/yr
  • maybelline augenbrauenstift14K/yr
  • anastasia beverly hills augenbrauen14K/yr
  • essence augenbrauen gel12K/yr
  • maybelline augenbrauen gel12K/yr

What reviews say buyers love and hate about Augenbrauen Gel

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt23%

Super Produkt

Haltbarkeit18%

Hält

Wimpernqualität8%

Clean brow&lasch mascara

Einfache Anwendung7%

Der Applikator ist sehr hochwertig

beworben Vs Tatsächliches Produkt6%

Hält, was es verspricht

What buyers complain about

69% of reviews
Haftung/Klebrigkeit11%

Hält nicht

Haltbarkeit11%

Hält kaum

Gesamtgröße9%

Für mich passt das Augenbrauengel überhaupt nicht

Feucht/Trocken7%

jedoch am zweiten Tag schon nicht mehr richtig nutzbar, weil es direkt austrocknet oder Ähnliches.

Preis-Leistungs-Verhältnis7%

Klar alles wird teurer

Augenbrauen Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
38%
2Gesamtgröße
12%
3Qualität insgesamt
8%
4beworben Vs Tatsächliches Produkt
5%
5Eignung für gefärbtes Haar
4%

Common Augenbrauen Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Augenbrauen Gel 47/100 on Amazon Germany — Skip it. The niche generates €184K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -14.0% over the last 90 days.
Search demand for Augenbrauen Gel on Amazon Germany peaks in Jun–Jul, where the busiest month runs 2.9× the quietest.