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Augenbrauen

Fail

The average product has 22,855 reviews to catch up to, so Augenbrauen is a Fail.

Flapen Score
45
45 / 100
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size
€73K/yr178K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
51%top-5 click share · 12 brands · 69 sellers

Flapen Score

Augenbrauen against its category

The dotted line is the Kosmetik average. Past it, Augenbrauen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Augenbrauen market on Amazon at a glance

Shoppers on Amazon Germany searched for Augenbrauen 178K times last year and spent an estimated €73K. The top 5 brands take 89% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
4.9%
Market size, estimated
€73Ka year
Peak month
November1.4× the quietest month
Top search term
augenbrauen76K searches a year

02 · Price

A sale here is worth €8.41.

Listings sell for €8.41 on average, from €2.61 to €26.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €8.41 that is €841 to €2K a year per listing.

Average price
€8.41under the $15 to $100 sweet spot
Price range
€2.61–€26.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€841–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Make-Up. It carries 22,855 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#34in Make-Up
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
22,855per listing
Listings tracked
28

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Augenbrauen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

69

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

9%

  • Brand 180%
  • Brand 23%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 9%)

Demand

Augenbrauen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Augenbrauen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • augenbrauen76K/yr
  • nyx augenbrauenstift64K/yr
  • eyebrow13K/yr
  • nyx augenbrauen8K/yr
  • augenbraun6K/yr
  • nyx brow4K/yr
  • augenbrauenstift nyx4K/yr
  • nyx eyebrow4K/yr

Reviews and returns

What reviews say buyers love and hate about Augenbrauen

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Farbe”
0.1%of orders come back
“Gibt kaum Farbe ab”
A buyer, on “Farbe”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Augenbrauen questions

Answered from the same tracked data.