Is augenbrauen profitable to sell on Amazon Germany?

The niche generates €73K/yr across 28 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (45/100).

How competitive is the augenbrauen niche?

12 brands and 69 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in augenbrauen?

Top complaints mined from reviews: Farbe, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for augenbrauen peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the augenbrauen niche?

Listings span €2.61–€26.33; the average listing price is €8.41 (sweet spot $15–$100). The average incumbent carries 22,855 reviews — the moat a new listing must climb.

augenbrauen

Skip it

A deep review moat (22,855 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€2.61–€26.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Avg price

Bad€8.41

avg listing price — sweet spot $15–$100

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Market size

Bad€73K

€73K/yr · 178K searches

Review moat

Bad22,854.64

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, augenbrauen is a €73K/yr Amazon Germany market (178K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

augenbrauen market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: €67K–€84K; units × avg price
Conversion rate: 4.9%
Avg BSR: #34
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

NYX PROFESSIONAL MAKEUP80%
Syoss3%
MAYBELLINE3%
HZZYJ2%
Molain2%
Wilkinson Sword2%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -7.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top augenbrauen search terms

augenbrauen76K/yr -11.0%1.1% conv.
nyx augenbrauenstift64K/yr +1.8%6.7% conv.
eyebrow13K/yr -14.5%0.8% conv.
nyx augenbrauen8K/yr -25.2%4.7% conv.
augenbraun6K/yr -3.8%0.5% conv.
nyx brow4K/yr -25.2%4.0% conv.
augenbrauenstift nyx4K/yr -0.3%5.3% conv.
nyx eyebrow4K/yr -21.1%3.2% conv.

All search terms

Top augenbrauen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX Professional Makeup Augenbrauenstift Micro Brow Pencil Beidseitig mit ausdrehbarem Augenbrauenstift und Bürstchen Wasserfest Eyebrow Pencil Vegane Formel Farbton: 05 Ash Brown

NYX PROFESSIONAL MAKEUP€6.524.4★68,608 rev

NYX Professional Makeup Augenbrauenstift Lift n Snatch Brow Tint Pen Wischfest Transferfest Ash Brown

NYX PROFESSIONAL MAKEUP€8.274.5★26,078 rev

NYX Professional Makeup Augenbrauenstift Lift n Snatch Brow Tint Pen Wischfest Transferfest Black

NYX PROFESSIONAL MAKEUP€8.744.5★26,076 rev

NYX Professional Makeup Augenbrauenstift Micro Brow Pencil Beidseitig mit ausdrehbarem Augenbrauenstift und Bürstchen Wasserfest Eyebrow Pencil Vegane Formel Farbton: 01 Taupe

NYX PROFESSIONAL MAKEUP€6.754.4★68,597 rev

NYX Professional Makeup Augenbrauenstift Lift n Snatch Brow Tint Pen Wischfest Transferfest Espresso

NYX PROFESSIONAL MAKEUP€8.514.5★26,078 rev

Newest

by launch date

NYX Professional Makeup Fluff & Snatch Brow Powder Pen Creme-zu-Puder-Brauenfüller 05 Cool Ash Brown

NYX PROFESSIONAL MAKEUP€11.66635 rev

6mo ago

NYX Professional Makeup Fluff & Snatch Brow Powder Pen Creme-zu-Puder-Brauenfüller 02 Taupe

NYX PROFESSIONAL MAKEUP€11.45631 rev

6mo ago

NYX Professional Makeup Brow Glue Crazy Lift Ultra starkes Augenbrauengel Für bis zu 24h Halt 7ml

NYX PROFESSIONAL MAKEUP€8.0114,469 rev

1y ago

Maybelline New York Augenbrauengel Für definierte Augenbrauen Starker Halt ohne abzublättern oder zu kleben Integriertes Styling-Bürstchen Super Lock Brow Glue Transparent 8 g

MAYBELLINE€6.062,645 rev

2y ago

Beauty7 Augenbrauen Wachsstreifen 24 vorgeschnittene haarentfernung Kaltwachsstreifen mit 4stk Reiniger Öl Tücher schnell & schmerzarm bis zu 6 Wochen glatte Haut

Beauty7€6.02335 rev

4y ago

What buyers say about augenbrauen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Bestes Produkt”

Farbe11%

“Plus es sieht ganz natürlich aus”

Haltbarkeit11%

“Haltbarkeit gut”

Benutzerfreundlichkeit10%

“So easy in der Anwendung”

Einfache Anwendung10%

“Interessanter Applikator”

Wimpernqualität4%

“Bestes gel für Wimpern was ich je hatte”

Preis-Leistungs-Verhältnis3%

“Jeden Euro wert”

beworben Vs Tatsächliches Produkt3%

“Genau so sollte es sein”

Weiches Gefühl2%

“Gerade wenn man es etwas softer mag”

Haftung/Klebrigkeit2%

“Der Glue lässt sich dank dem Bürstchen sehr leicht und präzise auftragen und hält dann auch den ganzen Tag über”

What buyers complain about

Farbe12%

“Gibt kaum Farbe ab”

Haltbarkeit11%

“Hält kaum”

Preis-Leistungs-Verhältnis8%

“Ich war bei dem Preis erst echt skeptisch, ob das Ganze überhaupt was bringt”

Farbverblassen/Verfärbung4%

“sogar die Farbe hat sich verändert.”

Haftung/Klebrigkeit4%

“Schlechtester Augenbraukleber”

Allergien4%

“Schwellung”

Gesamtgröße3%

“Für mich passt das Augenbrauengel überhaupt nicht”

Funktionalität insgesamt3%

“Nicht effektiv”

Qualität insgesamt3%

“leider nicht mehr so gut wie das vorherige Produkt,”

Feucht/Trocken3%

“Leider ist der Stift den ich erhalten habe total trocken”

Top return reasons

Farbe24%

Funktionalität insgesamt12%

Gesamtgröße12%

beworben Vs Tatsächliches Produkt8%

Preis-Leistungs-Verhältnis5%

Inhaltsstoffe – insgesamt5%

Qualität insgesamt4%

Haftung/Klebrigkeit3%

Produktzustand3%

Wasserbeständigkeit3%

Common questions

Is augenbrauen profitable to sell on Amazon Germany?: The niche generates €73K/yr across 28 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (45/100).
How competitive is the augenbrauen niche?: 12 brands and 69 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in augenbrauen?: Top complaints mined from reviews: Farbe, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
When does demand for augenbrauen peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the augenbrauen niche?: Listings span €2.61–€26.33; the average listing price is €8.41 (sweet spot $15–$100). The average incumbent carries 22,855 reviews — the moat a new listing must climb.