Augenbrauen
a deep review moat (22,855 avg reviews) — Augenbrauen doesn't clear our bar today.
Flapen Score
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Is Augenbrauen profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Augenbrauen is a €73K/yr Amazon Germany market (178K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.
Augenbrauen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.7% over the last 90 days and 4.9% of searches end in a purchase.
€73K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top Augenbrauen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NYX Professional Makeup Augenbrauenstift Micro Brow Pencil Beidseitig mit ausdrehbarem Augenbrauenstift und Bürstchen Wasserfest Eyebrow Pencil Vegane Formel Farbton: 05 Ash Brown
- Price
- €6.52
- Rating
- 4.4/5
- Reviews
- 68,608
- Age
- 10y ago
NYX Professional Makeup Augenbrauenstift Lift n Snatch Brow Tint Pen Wischfest Transferfest Ash Brown
- Price
- €8.27
- Rating
- 4.5/5
- Reviews
- 26,078
- Age
- 5y ago
NYX Professional Makeup Augenbrauenstift Lift n Snatch Brow Tint Pen Wischfest Transferfest Black
- Price
- €8.74
- Rating
- 4.5/5
- Reviews
- 26,076
- Age
- 5y ago
NYX Professional Makeup Augenbrauenstift Micro Brow Pencil Beidseitig mit ausdrehbarem Augenbrauenstift und Bürstchen Wasserfest Eyebrow Pencil Vegane Formel Farbton: 01 Taupe
- Price
- €6.75
- Rating
- 4.4/5
- Reviews
- 68,597
- Age
- 11y ago
NYX Professional Makeup Augenbrauenstift Lift n Snatch Brow Tint Pen Wischfest Transferfest Espresso
- Price
- €8.51
- Rating
- 4.5/5
- Reviews
- 26,078
- Age
- 5y ago
Trending
90-day click momentum
NYX Professional Makeup Fluff & Snatch Brow Powder Pen Creme-zu-Puder-Brauenfüller 02 Taupe
- Price
- €11.45
- Rating
- 3.9/5
- Reviews
- 631
- Age
- 6mo ago
NYX Professional Makeup Fluff & Snatch Brow Powder Pen Creme-zu-Puder-Brauenfüller 05 Cool Ash Brown
- Price
- €11.66
- Rating
- 3.9/5
- Reviews
- 635
- Age
- 6mo ago
NYX Professional Makeup Augenbrauenstift Lift n Snatch Brow Tint Pen Wischfest Transferfest Black
- Price
- €8.74
- Rating
- 4.5/5
- Reviews
- 26,076
- Age
- 5y ago
NYX Professional Makeup Augenbrauenstift Lift n Snatch Brow Tint Pen Wischfest Transferfest Espresso
- Price
- €8.51
- Rating
- 4.5/5
- Reviews
- 26,078
- Age
- 5y ago
NYX Professional Makeup Augenbrauenstift Micro Brow Pencil Beidseitig mit ausdrehbarem Augenbrauenstift und Bürstchen Wasserfest Eyebrow Pencil Vegane Formel Farbton: 06 Brunette
- Price
- €7.04
- Rating
- 4.4/5
- Reviews
- 68,597
- Age
- 6y ago
Newest
by launch dateNYX Professional Makeup Fluff & Snatch Brow Powder Pen Creme-zu-Puder-Brauenfüller 05 Cool Ash Brown
- Price
- €11.66
- Rating
- 3.9/5
- Reviews
- 635
- Age
- 6mo ago
NYX Professional Makeup Fluff & Snatch Brow Powder Pen Creme-zu-Puder-Brauenfüller 02 Taupe
- Price
- €11.45
- Rating
- 3.9/5
- Reviews
- 631
- Age
- 6mo ago
NYX Professional Makeup Brow Glue Crazy Lift Ultra starkes Augenbrauengel Für bis zu 24h Halt 7ml
- Price
- €8.01
- Rating
- 4.2/5
- Reviews
- 14,469
- Age
- 1y ago
Maybelline New York Augenbrauengel Für definierte Augenbrauen Starker Halt ohne abzublättern oder zu kleben Integriertes Styling-Bürstchen Super Lock Brow Glue Transparent 8 g
- Price
- €6.06
- Rating
- 4.3/5
- Reviews
- 2,645
- Age
- 2y ago
Beauty7 Augenbrauen Wachsstreifen 24 vorgeschnittene haarentfernung Kaltwachsstreifen mit 4stk Reiniger Öl Tücher schnell & schmerzarm bis zu 6 Wochen glatte Haut
- Price
- €6.02
- Rating
- 4.2/5
- Reviews
- 335
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
69
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
9%
- NYX PROFESSIONAL MAKEUP80%
- Syoss3%
- MAYBELLINE3%
- HZZYJ2%
- Molain2%
- Wilkinson Sword2%
- Open — no brand owns it (6 brands, 9%)
Augenbrauen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Augenbrauen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- augenbrauen76K/yr
- nyx augenbrauenstift64K/yr
- eyebrow13K/yr
- nyx augenbrauen8K/yr
- augenbraun6K/yr
- nyx brow4K/yr
- augenbrauenstift nyx4K/yr
- nyx eyebrow4K/yr
What reviews say buyers love and hate about Augenbrauen
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Bestes Produkt”
“Plus es sieht ganz natürlich aus”
“Haltbarkeit gut”
“So easy in der Anwendung”
“Interessanter Applikator”
What buyers complain about
57% of reviews“Gibt kaum Farbe ab”
“Hält kaum”
“Ich war bei dem Preis erst echt skeptisch, ob das Ganze überhaupt was bringt”
“sogar die Farbe hat sich verändert.”
“Schlechtester Augenbraukleber”
Augenbrauen return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Augenbrauen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
