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Aufhellungsspray Blond

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 92% of clicks, so Aufhellungsspray Blond is a Maybe.

Flapen Score
51
51 / 100
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size
€161K/yr189K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
58%top-5 click share · 10 brands · 94 sellers

Flapen Score

Aufhellungsspray Blond against its category

The dotted line is the Kosmetik average. Past it, Aufhellungsspray Blond is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aufhellungsspray Blond market on Amazon at a glance

Shoppers on Amazon Germany searched for Aufhellungsspray Blond 189K times last year and spent an estimated €161K. The top 5 brands take 92% of clicks. Demand peaks in Mar–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €161K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
6.8%
Market size, estimated
€161Ka year
Peak month
March2.6× the quietest month
Top search term
aufhellungsspray blond35K searches a year

02 · Price

A sale here is worth €12.61.

Listings sell for €12.61 on average, from €2.65 to €25.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €12.61 that is €3K to €6K a year per listing.

Average price
€12.61under the $15 to $100 sweet spot
Price range
€2.65–€25.47
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #422 within Haar Colorationen. It carries 1,288 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
6.3%
Average rank
#422in Haar Colorationen
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
1,288per listing
Listings tracked
23

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
76 months

Products

Top Aufhellungsspray Blond products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

94

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

6%

  • Brand 154%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Aufhellungsspray Blond search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, May · busiest ÷ quietest = 2.6×

Search terms

Top Aufhellungsspray Blond search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aufhellungsspray blond35K/yr
  • john frieda go blonder29K/yr
  • blond spray21K/yr
  • go blonder spray10K/yr
  • go blonder john frieda14K/yr
  • go blonder10K/yr
  • blondspray9K/yr
  • john frieda go blonder spray9K/yr
  • blondspray aufheller8K/yr
  • aufhellungsspray7K/yr

Reviews and returns

What reviews say buyers love and hate about Aufhellungsspray Blond

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Helligkeit/Glanz/Glühen”
21%of negative reviews mention “Geruch”
0.1%of orders come back
“Sehr stinkend”
A buyer, on “Geruch”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Aufhellungsspray Blond questions

Answered from the same tracked data.