How competitive is the Armani Code Parfum Herren niche on Amazon Germany?

3 brands and 64 sellers compete in Armani Code Parfum Herren on Amazon Germany. The top 5 Armani Code Parfum Herren products take 76% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Armani Code Parfum Herren?

Armani Code Parfum Herren buyers on Amazon Germany complain most about Geruch, Qualität insgesamt, Stärke, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Armani Code Parfum Herren niche?

Armani Code Parfum Herren sells for €66.96 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €26.86–€105.66. The average incumbent carries 659 reviews — the moat a new listing must climb.

Armani Code Parfum Herren

brand-locked demand (top 5 brands take 100% of clicks) — Armani Code Parfum Herren doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

This niche Category average · 1,260 niches

Is Armani Code Parfum Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Armani Code Parfum Herren is a €418K/yr Amazon Germany market (163K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Armani Code Parfum Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.8% over the last 90 days and 3.8% of searches end in a purchase.

€418K

revenue / yr

Units sold / yr5K

Search volume / yr-1.8%163K

Conversion rate3.8%

Avg price€66.96

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 64

Top-5 product click share76%

Open market0%

Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Armani Code Parfum Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

GIORGIO ARMANI Armani Code Eau de Toilette for Men 125ml

Price: €68.91
Rating: 4.6/5
Reviews: 682
Age: 3y ago

GIORGIO ARMANI Code Parfum 30 ml frischer und aromatischer Herrenduft Bergamotte Muskatellersalbei Tonkabohnen-Noten

Price: €51.07
Rating: 4.6/5
Reviews: 84
Age: 1y ago

Giorgio Armani Code Le Parfum homme/man Eau de Parfum 125 ml

Price: €85.93
Rating: 4.6/5
Reviews: 1,252
Age: 3y ago

Armani - Armani Code Eau De Toilette Vapo 125 ml

Price: €89.54
Rating: 4.3/5
Reviews: 127
Age: 13y ago

Code Herren von Giorgio Armani Eau de Toilette Spray 50 ml.

Price: €49.77
Rating: 4.6/5
Reviews: 2,698
Age: 18y ago

Newest

by launch date

GIORGIO ARMANI Code Parfum 30 ml frischer und aromatischer Herrenduft Bergamotte Muskatellersalbei Tonkabohnen-Noten

Price: €51.07
Rating: 4.6/5
Reviews: 84
Age: 1y ago

GIORGIO ARMANI Emporio He Lui Il Él Classic Eau de Toilette 100 ml

Price: €43.16
Rating: 4.5/5
Reviews: 207
Age: 1y ago

Armani Code Eau De Parfum 50 ml Recargable Körperpflege und Gesundheit

Price: €78.99
Rating: 4.6/5
Reviews: 80
Age: 1y ago

Armani Beauty - Code - Eau de Parfum - Cologne for Men - Fougère Ambery Spicy Herrenduft - Grüne Mandarine Muskatnuss Tonkabohne

Price: €79.73
Rating: 4.5/5
Reviews: 146
Age: 1y ago

Giorgio Armani Code Homme Eau de Toilette 200ml

Price: €105.66
Rating: 4.4/5
Reviews: 123
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Armani Beauty85%
GIORGIO ARMANI8%
Emporio Armani8%
Open — no brand owns it (0%)

Armani Code Parfum Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR3.8%Products13Brands3Top 5 Brands100%OOS Rate0.4%Rating4.5★Reviews659Avg BSR#679

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Top Armani Code Parfum Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

armani code parfum herren117K/yr -2.6%2.8% conv.
armani code32K/yr -1.6%2.1% conv.
armani code parfum5K/yr +19.8%1.0% conv.
armani black code3K/yr +11.1%1.6% conv.
armani code herren3K/yr -5.4%3.6% conv.
armani code profumo3K/yr -21.5%0.0% conv.
armani code colonia801/yr -9.0%0.0% conv.

What reviews say buyers love and hate about Armani Code Parfum Herren

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Geruch82%

“Original Duft”

Qualität insgesamt4%

“Die Qualität des Artikels ist herausragend”

beworben Vs Tatsächliches Produkt4%

“Genau richtig”

Haltbarkeit2%

“hält den ganzen Tag”

Komfort insgesamt2%

“Angenehm und nicht zu aufdringlich”

What buyers complain about

78% of reviews

Geruch43%

“Super Duft unübertroffen”

Qualität insgesamt11%

“Keine Richtige Performance für die Exklusivität der Marke”

Stärke11%

“schwach und endet schnell innerhalb eines Monats”

Preis-Leistungs-Verhältnis9%

“nicht günstig”

Auslaufsicher4%

“Leider kam es beschädigtes, großteils ausgelaufen, was jedoch von Amazon reguliert wurde”

Armani Code Parfum Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

50%

2beworben Vs Tatsächliches Produkt

25%

3Feucht/Trocken

4Defekt Material/Teile

5Qualität insgesamt

Common Armani Code Parfum Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Armani Code Parfum Herren 45/100 on Amazon Germany — Skip it. The niche generates €418K/yr across 13 tracked products. Search demand moved -1.8% over the last 90 days.