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Aqua Di Gio Parfum Herren

Fail

The top 5 brands take 100% of clicks, so Aqua Di Gio Parfum Herren is a Fail.

Flapen Score
45
45 / 100
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size
€322K/yr195K searches / yr
90-day growth
+24.9%search demand this quarter
Competition
71%top-5 click share · 2 brands · 88 sellers

Flapen Score

Aqua Di Gio Parfum Herren against its category

The dotted line is the Kosmetik average. Past it, Aqua Di Gio Parfum Herren is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aqua Di Gio Parfum Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Aqua Di Gio Parfum Herren 195K times last year and spent an estimated €322K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €322K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
+24.9%
Conversion, latest week
2.1%
Market size, estimated
€322Ka year
Top search term
aqua di gio parfum herren78K searches a year

02 · Price

A sale here is worth €79.67.

Listings sell for €79.67 on average, from €24.20 to €125.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €79.67 that is €8K to €20K a year per listing.

Average price
€79.67inside the $15 to $100 sweet spot
Price range
€24.20–€125.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€8K–€20K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

6% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #628 within Düfte. It carries 2,007 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
75%
Out of stock, average day
4.0%
Average rank
#628in Düfte
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
2,007per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Aqua Di Gio Parfum Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%
  • Open — no brand owns it (0%)

Demand

Aqua Di Gio Parfum Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4× · 10 of 12 months tracked

Search terms

Top Aqua Di Gio Parfum Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aqua di gio parfum herren78K/yr
  • acqua di gio35K/yr
  • aqua di gio24K/yr
  • acqua di gio parfum herren9K/yr
  • gio8K/yr
  • giorgio armani acqua di gio7K/yr
  • armani aqua di gio8K/yr
  • armani acqua di gio3K/yr
  • gio armani parfum herren4K/yr
  • acqua di gio profumo7K/yr

Reviews and returns

What reviews say buyers love and hate about Aqua Di Gio Parfum Herren

We read the reviews and the return reasons for every product selling here.

83%of positive reviews mention “Geruch”
50%of negative reviews mention “Geruch”
0.3%of orders come back
“Es riecht nur sehr unangenehm nach Alkohol - jedoch nicht nach dem bekannten Duft”
A buyer, on “Geruch”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Aqua Di Gio Parfum Herren questions

Answered from the same tracked data.