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Anua Sunscreen

Anua Sunscreen shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

52
Worth a look

Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47

Market size 11Growth 97Conversion 78Competition 10Returns 100Price range 66Avg price 77Brand share 0Review moat 83Quality gap 53
This niche Category average · 1,260 niches

Is Anua Sunscreen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Anua Sunscreen is a €46K/yr Amazon Germany market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 52/100.

Anua Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +182.7% over the last 90 days and 7.7% of searches end in a purchase.

€46K

revenue / yr

Units sold / yr3K
Search volume / yr+182.7%38K
Conversion rate7.7%
Avg price€15.86

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 22
Top-5 product click share89%
Open market0%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement63%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews339

Top Anua Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

€0€7K€14K€21K€28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Bioré72%
  • Biore UV20%
  • KAO8%

Anua Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR7.7%Products8Brands3Top 5 Brands100%OOS Rate3.9%Rating4.4★Reviews339Avg BSR#267
3K2KBlack Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 4.2×

Top Anua Sunscreen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • biore uv spf 5018K/yr
  • biore uv9K/yr
  • biore aqua rich uv 505K/yr
  • biore uv aqua rich6K/yr

What reviews say buyers love and hate about Anua Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Qualität insgesamt12%

Produkt und Verkäufer, top

Eignung für Mischhaut11%

Beste Sonnencreme

Saugfähigkeit10%

das Fluid zieht gut ein.

Textur/Konsistenz – insgesamt7%

Typisch sind sehr leichte Texturen, schnelle Anwendung und ein angenehmes Hautgefühl, oft mit Fokus auf asiatische Hautpflegegewohnheiten

Einfache Anwendung6%

lässt sich ganz easy auftragen

What buyers complain about

47% of reviews
Qualität insgesamt13%

Sieht nicht gut aus, nicht die gewohnte japanische Qualität

Benutzerfreundlichkeit6%

Diese konnte ich leider nur schwierig entfernen, da keine Lasche oder ähnliches vorhanden war

Farbe6%

Der "Glow" hat mich persönlich leider ein klein wenig enttäuscht, weil es sich bei der Creme eher um eine dezent golden gefärbte Textur handelt mit Schimmerpartikeln.

Rückstand4%

Andere Sonnencremes haben bei mir bis jetzt nur Unreinheiten verursacht und entweder eine fettige, schuppige oder klebrige Schicht hinterlassen

Allergien4%

Leider vertrage ich mit meiner sensiblen Haut diese Formulierung aber wahrscheinlich nicht, da ich nach ein paar Tagen an den Augen und am Mund / Kinnbereich leicht rote, gereizte Stellen bekommen habe

Anua Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
50%
2Inhaltsstoffe – insgesamt
25%
3Hautgesundheit
13%
4Farbverblassen/Verfärbung
13%

Common Anua Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anua Sunscreen 52/100 on Amazon Germany — Worth a look. The niche generates €46K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +182.7% over the last 90 days.
Search demand for Anua Sunscreen on Amazon Germany peaks in May–Jun, where the busiest month runs 4.2× the quietest.