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Anua Sunscreen

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Anua Sunscreen is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47
Market size
€46K/yr38K searches / yr
90-day growth
+182.7%search demand this quarter
Competition
89%top-5 click share · 3 brands · 22 sellers

Flapen Score

Anua Sunscreen against its category

The dotted line is the Kosmetik average. Past it, Anua Sunscreen is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anua Sunscreen market on Amazon at a glance

Shoppers on Amazon Germany searched for Anua Sunscreen 38K times last year and spent an estimated €46K. All 3 brands take every click. Demand peaks in May–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +182.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+182.7%
Conversion, latest week
7.7%
Market size, estimated
€46Ka year
Peak month
May4.2× the quietest month
Top search term
biore uv spf 5018K searches a year

02 · Price

A sale here is worth €15.86.

Listings sell for €15.86 on average, from €6.14 to €31.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At €15.86 that is €4K to €8K a year per listing.

Average price
€15.86inside the $15 to $100 sweet spot
Price range
€6.14–€31.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #267 within Gesicht. It carries 339 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#267in Gesicht
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
339per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Anua Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 220%
  • Brand 38%

Demand

Anua Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 4.2×

Search terms

Top Anua Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biore uv spf 5018K/yr
  • biore uv9K/yr
  • biore aqua rich uv 505K/yr
  • biore uv aqua rich6K/yr

Reviews and returns

What reviews say buyers love and hate about Anua Sunscreen

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Sieht nicht gut aus, nicht die gewohnte japanische Qualität”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Anua Sunscreen questions

Answered from the same tracked data.