Antitranspirant Herren
Antitranspirant Herren shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47
Is Antitranspirant Herren profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Antitranspirant Herren is a €132K/yr Amazon Germany market (145K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 57/100.
Antitranspirant Herren: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +42.3% over the last 90 days and 8.4% of searches end in a purchase.
€132K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 36 products
Top Antitranspirant Herren products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rexona Men Maximum Protection Anti Transpirant Deo Creme Clean Scent Deodorant mit 96 Stunden Schutz gegen starkes Schwitzen und Geruch mit 3x Schutz bei Stress Hitze & Bewegung 45 ml
- Price
- €3.83
- Rating
- 4.5/5
- Reviews
- 4,669
- Age
- 14y ago
Rexona Men MotionSense Deo Spray Cobalt Dry Anti-Transpirant mit 48 Stunden Schutz gegen Körpergeruch und Achselnässe 6x 150 ml
- Price
- €11.63
- Rating
- 4.6/5
- Reviews
- 2,934
- Age
- 12y ago
Biotherm Homme Day Control 72H Deo Roll-On 72 Stunden Antitranspirant Herren Deo pflegender Deo-Stick schützt wirksam vor Schweißgeruch für alle Hauttypen und empfindliche Haut
- Price
- €13.83
- Rating
- 4.5/5
- Reviews
- 1,781
- Age
- 14y ago
Biotherm Homme Day Control 48H Deo Roll-On 48 H Herren Deo-Stick wirksamer Schutz vor Schweißgeruch Antitranspirant für empfindliche Haut und alle Hauttypen wirkt pflegend und beruhigend 75 ml
- Price
- €13.65
- Rating
- 4.6/5
- Reviews
- 1,145
- Age
- 19y ago
Rexona Men Nonstop Protection Deo Stick Cobalt Dry Anti Transpirant mit 72 Stunden Schutz vor Schweiß und Körpergeruch 50 ml
- Price
- €2.48
- Rating
- 4.7/5
- Reviews
- 902
- Age
- 2y ago
Trending
90-day click momentum
Rexona FIFA World Cup 2026TM Superstar Collection Geschenkset Anti-Transpirant Deo-Spray für Männer 72 h Schutz vor Schweiß und Geruch Geschenkidee für Fans Invisible Ice Fresh 6 x 150ml
- Price
- €16.75
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 2mo ago
Rexona Men Nonstop Protection Deo Roll-On Invisible Ice Fresh Anti Transpirant mit 72 Stunden Schutz vor Achselnässe und Körpergeruch 50 ml
- Price
- €2.30
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 2y ago
Rexona Men Nonstop Protection Anti Transpirant Deo Roll-On Cobalt Dry mit 72 Stunden Schutz vor Schweiß und Körpergeruch 50 ml
- Price
- €2.24
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 2y ago
NIVEA MEN Dry Impact 72H Antitranspirant im Ball für Männer 50ml
- Price
- €2.52
- Rating
- 4.7/5
- Reviews
- 464
- Age
- 3y ago
Rexona Men Maximum Protection Anti-Transpirant Deo Creme Clean Scent mit 48 Stunden Schutz gegen starkes Schwitzen und Körpergeruch 45ml 6 Stück
- Price
- €25.67
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 3y ago
Newest
by launch dateRexona FIFA World Cup 2026TM Superstar Collection Geschenkset Anti-Transpirant Deo-Spray für Männer 72 h Schutz vor Schweiß und Geruch Geschenkidee für Fans Invisible Ice Fresh 6 x 150ml
- Price
- €16.75
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 2mo ago
Rexona Men Nonstop Protection Anti Transpirant Deo Roll-On Cobalt Dry mit 72 Stunden Schutz vor Schweiß und Körpergeruch 50 ml
- Price
- €2.24
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 2y ago
Rexona Men Nonstop Protection Deo Stick Cobalt Dry Anti Transpirant mit 72 Stunden Schutz vor Schweiß und Körpergeruch 50 ml
- Price
- €2.48
- Rating
- 4.7/5
- Reviews
- 902
- Age
- 2y ago
Rexona Men Nonstop Protection Deo Roll-On Invisible Ice Fresh Anti Transpirant mit 72 Stunden Schutz vor Achselnässe und Körpergeruch 50 ml
- Price
- €2.30
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 2y ago
Rexona Men Nonstop Protection Deo Stick Extreme Fresh Deodorant mit 72 Stunden Schutz vor Schweiß und Körpergeruch 50 ml
- Price
- €2.69
- Rating
- 4.7/5
- Reviews
- 902
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
117
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
14%
- Rexona55%
- BIOTHERM15%
- REXONA MEN5%
- EVERDRY4%
- ODABAN ANTIPERPSPIRANT4%
- DON'T CALL IT DEO3%
- Open — no brand owns it (8 brands, 14%)
Antitranspirant Herren demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Top Antitranspirant Herren search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- antitranspirant herren30K/yr
- rexona deo herren34K/yr
- anti transpirant herren14K/yr
- rexona men14K/yr
- biotherm deo herren8K/yr
- rexona cobalt dry6K/yr
- rexona men maximum protection6K/yr
- deo antitranspirant herren4K/yr
- antiperspirant men6K/yr
- rexona deo stick men6K/yr
What reviews say buyers love and hate about Antitranspirant Herren
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Duft: Der Clean Scent ist angenehm frisch und dezent, nicht so aufdringlich wie bei vielen anderen Sprays”
“Super Produkt”
“Produkt hilft, was es verspricht”
“Wirkt super”
“Hält was es verspricht bei der ersten anwendung”
What buyers complain about
73% of reviews“Inflammation”
“Geldverschwendung”
“Wirkt bei mir überhaupt nicht”
“Stinkt”
“Hält nicht was es verspricht”
Antitranspirant Herren return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Antitranspirant Herren questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
