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Antitranspirant Herren

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $132K a year here, so Antitranspirant Herren is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 1,260 Kosmetik niches · +10 vs the category median of 47
Market size
€132K/yr145K searches / yr
90-day growth
+42.3%search demand this quarter
Competition
44%top-5 click share · 14 brands · 117 sellers

Flapen Score

Antitranspirant Herren against its category

The dotted line is the Kosmetik average. Past it, Antitranspirant Herren is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antitranspirant Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Antitranspirant Herren 145K times last year and spent an estimated €132K. The top 5 brands take 83% of clicks. Demand peaks in Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €132K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+42.3%
Conversion, latest week
8.4%
Market size, estimated
€132Ka year
Peak month
June2.3× the quietest month
Top search term
antitranspirant herren30K searches a year

02 · Price

A sale here is worth €10.84.

Listings sell for €10.84 on average, from €2.24 to €26.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €10.84 that is €3K to €5K a year per listing.

Average price
€10.84under the $15 to $100 sweet spot
Price range
€2.24–€26.63
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #109 within Baden & Körperpflege. It carries 1,497 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
1.7%
Average rank
#109in Baden & Körperpflege
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
1,497per listing
Listings tracked
36

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
95 months

Products

Top Antitranspirant Herren products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

€0€5K€11K€16K€21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

117

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 84%

Open market

14%

  • Rexona55%
  • BIOTHERM15%
  • REXONA MEN5%
  • EVERDRY4%
  • ODABAN ANTIPERPSPIRANT4%
  • DON'T CALL IT DEO3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Antitranspirant Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Antitranspirant Herren search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • antitranspirant herren30K/yr
  • rexona deo herren34K/yr
  • anti transpirant herren14K/yr
  • rexona men14K/yr
  • biotherm deo herren8K/yr
  • rexona cobalt dry6K/yr
  • rexona men maximum protection6K/yr
  • deo antitranspirant herren4K/yr
  • antiperspirant men6K/yr
  • rexona deo stick men6K/yr

Reviews and returns

What reviews say buyers love and hate about Antitranspirant Herren

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Geruch”
24%of negative reviews mention “Allergien”
0.1%of orders come back
“Inflammation”
A buyer, on “Allergien”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Antitranspirant Herren questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data