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Antitranspirant Gesicht

Antitranspirant Gesicht shows demand growing +296.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 3% of 1,260 Kosmetik niches · +15 vs the category median of 47

Market size 26Growth 100Conversion 74Competition 29Returns 100Price range 73Avg price 79Brand share 16Review moat 57Quality gap 96
This niche Category average · 1,260 niches

Is Antitranspirant Gesicht profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Antitranspirant Gesicht is a €104K/yr Amazon Germany market (91K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 62/100.

Antitranspirant Gesicht: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +296.3% over the last 90 days and 6.9% of searches end in a purchase.

€104K

revenue / yr

Units sold / yr10K
Search volume / yr+296.3%91K
Conversion rate6.9%
Avg price€16.65

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers9 · 53
Top-5 product click share67%
Open market6%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement80%
New entrants (1y)3· 2 succeeded
Avg rating4.0★
Avg reviews1,227

Top Antitranspirant Gesicht products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€21K€31K€42K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

53

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • syNeo45%
  • ODABAN ANTIPERPSPIRANT37%
  • SWEAT-OFF5%
  • SOS4%
  • vokkrv3%
  • VICHY2%
  • Open — no brand owns it (3 brands, 4%)

Antitranspirant Gesicht demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR6.9%Products20Brands9Top 5 Brands94%OOS Rate0.0%Rating4.0★Reviews1,227Avg BSR#273
18K13KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

Top Antitranspirant Gesicht search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • antitranspirant gesicht18K/yr
  • syneo 523K/yr
  • odaban gel15K/yr
  • syneo11K/yr
  • anti schwitzen gesicht6K/yr
  • odaban gesicht5K/yr
  • antitranspirant kopfhaut5K/yr
  • schwitzen kopf4K/yr
  • syneo 5 antitranspirant spray4K/yr

What reviews say buyers love and hate about Antitranspirant Gesicht

What buyers mention most, as a share of all reviews.

What buyers love

59% of reviews
Effizienz9%

Funktioniert super

Geruch9%

riecht recht neutral

beworben Vs Tatsächliches Produkt8%

Wirkt wie versprochen

Qualität insgesamt7%

Super Produkt

Einfache Anwendung7%

Das Spray ist in der Anwendung schneller

What buyers complain about

67% of reviews
Funktionalität insgesamt19%

Wirkt bei mir überhaupt nicht

Allergien18%

Inflammation

Geruch9%

stinkt zum Himmel

Preis-Leistungs-Verhältnis8%

Geldverschwendung

Empfindlichkeit insgesamt3%

Mehrere Stunden später wurde ich jedoch mitten in der Nacht von extremen Schmerzen und starkem Brennen in einer Achsel geweckt

Antitranspirant Gesicht return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
36%
2Defekt Material/Teile
9%
3Geruch
8%
4Auslaufsicher
8%
5Entflammbar
8%

Common Antitranspirant Gesicht questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Antitranspirant Gesicht 62/100 on Amazon Germany — Worth a look. The niche generates €104K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +296.3% over the last 90 days.
Antitranspirant Gesicht buyers on Amazon Germany complain most about Funktionalität insgesamt, Allergien, Geruch, the themes mined from the niche's reviews. Its return rate is 0.1%.