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Antitranspirant Gesicht

Maybe

Search demand grew +296.3% this quarter. But the top 5 brands take 94% of clicks, so Antitranspirant Gesicht is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 1,260 Kosmetik niches · +15 vs the category median of 47
Market size
€104K/yr91K searches / yr
90-day growth
+296.3%search demand this quarter
Competition
67%top-5 click share · 9 brands · 53 sellers

Flapen Score

Antitranspirant Gesicht against its category

The dotted line is the Kosmetik average. Past it, Antitranspirant Gesicht is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antitranspirant Gesicht market on Amazon at a glance

Shoppers on Amazon Germany searched for Antitranspirant Gesicht 91K times last year and spent an estimated €104K. The top 5 brands take 94% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +296.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+296.3%
Conversion, latest week
6.9%
Market size, estimated
€104Ka year
Top search term
antitranspirant gesicht18K searches a year

02 · Price

A sale here is worth €16.65.

Listings sell for €16.65 on average, from €6.07 to €39.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €16.65 that is €8K to €12K a year per listing.

Average price
€16.65inside the $15 to $100 sweet spot
Price range
€6.07–€39.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€8K–€12K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #273 within Baden & Körperpflege. It carries 1,227 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#273in Baden & Körperpflege
Average rating
3.95 starsAmazon Germany average 4.37 stars
Average reviews
1,227per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Antitranspirant Gesicht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

53

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Brand 145%
  • Brand 237%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Antitranspirant Gesicht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 3.6× · 9 of 12 months tracked

Search terms

Top Antitranspirant Gesicht search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antitranspirant gesicht18K/yr
  • syneo 523K/yr
  • odaban gel15K/yr
  • syneo11K/yr
  • anti schwitzen gesicht6K/yr
  • odaban gesicht5K/yr
  • antitranspirant kopfhaut5K/yr
  • schwitzen kopf4K/yr
  • syneo 5 antitranspirant spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Antitranspirant Gesicht

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Effizienz”
19%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Wirkt bei mir überhaupt nicht”
A buyer, on “Funktionalität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Antitranspirant Gesicht questions

Answered from the same tracked data.