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Anti Rotstich Shampoo

brand-locked demand (top 5 brands take 97% of clicks) — Anti Rotstich Shampoo doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47

Market size 12Growth 21Conversion 58Competition 34Returns 99Price range 34Avg price 61Brand share 7Review moat 40Quality gap 97
This niche Category average · 1,260 niches

Is Anti Rotstich Shampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Anti Rotstich Shampoo is a €50K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.

Anti Rotstich Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.3% over the last 90 days and 5.0% of searches end in a purchase.

€50K

revenue / yr

Units sold / yr3K
Search volume / yr-8.3%75K
Conversion rate5.0%
Avg price€13.37

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 108
Top-5 product click share65%
Open market3%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating3.8★
Avg reviews2,541

Top Anti Rotstich Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€10K€15K€20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

108

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

1%

  • FANOLA63%
  • L'Oréal Professionnel Paris16%
  • Matrix10%
  • milk_shake7%
  • Inebrya1%
  • Alter Ego1%
  • Open — no brand owns it (1 brand, 1%)

Anti Rotstich Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR5.0%Products16Brands7Top 5 Brands97%OOS Rate13.9%Rating3.8★Reviews2,541Avg BSR#791
2K1KAug '25Sep '25Nov '25Jan '26Mar '26May '26

Top Anti Rotstich Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • anti rotstich shampoo15K/yr
  • grün shampoo gegen rotstich10K/yr
  • no red shampoo8K/yr
  • fanola no red shampoo10K/yr
  • rotstich entfernen haare6K/yr
  • shampoo gegen rotstich6K/yr
  • gegen rotstich4K/yr
  • grünes shampoo gegen rotstich7K/yr
  • fanola no red4K/yr
  • grün shampoo4K/yr

What reviews say buyers love and hate about Anti Rotstich Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

65% of reviews
Qualität insgesamt17%

Super Produkt

Geruch10%

Der Geruch ist okay, nicht zu stark, eher neutral

Preis-Leistungs-Verhältnis8%

das Geld wert

Farbe8%

Es neutralisiert warme bzw. rötliche Töne sehr gut und sorgt für einen schönen, kühlen Braunton

beworben Vs Tatsächliches Produkt6%

Hält was er verspricht

What buyers complain about

86% of reviews
Funktionalität insgesamt28%

Funktioniert nicht

Farbe23%

Leider kaum Effekt gegen Orangestich

Feucht/Trocken11%

Trocknet aber extrem aus

Eignung für gefärbtes Haar8%

meine Haare sind immer noch orange

Preis-Leistungs-Verhältnis5%

Geldverschwendung

Anti Rotstich Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
38%
2Farbe
31%
3Auslaufsicher
8%
4beworben Vs Tatsächliches Produkt
4%
5Gesamtgröße
4%

Common Anti Rotstich Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anti Rotstich Shampoo 43/100 on Amazon Germany — Skip it. The niche generates €50K/yr across 16 tracked products. Search demand moved -8.3% over the last 90 days.
Anti Rotstich Shampoo buyers on Amazon Germany complain most about Funktionalität insgesamt, Farbe, Feucht/Trocken, the themes mined from the niche's reviews. Its return rate is 0.2%.