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anti rotstich shampoo

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 21Conversion 58Competition 34Returns 99Price range 34Avg price 61Brand share 7Review moat 40Quality gap 97

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.37

avg listing price — sweet spot $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,541.06

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€6.58–€19.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Market size

Bad€50K

€50K/yr · 75K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, anti rotstich shampoo is a €50K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

anti rotstich shampoo market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
€33K–€40K
units × avg price
Conversion rate
5.0%
Avg BSR
#791
Page quality
0%
Prime
81%
Sponsored
50%
Out of stock
13.9%
Avg brand age
63 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

108

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

1%

  • FANOLA63%
  • L'Oréal Professionnel Paris16%
  • Matrix10%
  • milk_shake7%
  • Inebrya1%
  • Alter Ego1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 49 weeks — -8.3% search growth over the last 90 days.
2K1KAug '25Sep '25Nov '25Jan '26Mar '26May '26

Top anti rotstich shampoo search terms

  • anti rotstich shampoo15K/yr
  • grün shampoo gegen rotstich10K/yr
  • no red shampoo8K/yr
  • fanola no red shampoo10K/yr
  • rotstich entfernen haare6K/yr
  • shampoo gegen rotstich6K/yr
  • gegen rotstich4K/yr
  • grünes shampoo gegen rotstich7K/yr
  • fanola no red4K/yr
  • grün shampoo4K/yr
All search terms

Top anti rotstich shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€5K20%€10K30%€15K40%€20K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about anti rotstich shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Super Produkt”

Geruch10%

“Der Geruch ist okay, nicht zu stark, eher neutral”

Preis-Leistungs-Verhältnis8%

“das Geld wert”

Farbe8%

“Es neutralisiert warme bzw. rötliche Töne sehr gut und sorgt für einen schönen, kühlen Braunton”

beworben Vs Tatsächliches Produkt6%

“Hält was er verspricht”

Benutzerfreundlichkeit5%

“Einfache Handhabung”

Haltbarkeit3%

“Echt gut es hält was es verspricht”

Eignung für gefärbtes Haar3%

“Wirkt wirklich gegen Orangestich”

Symptomreduktion3%

“Aber es hat auf jeden Fall deutlich sichtbar verbessert”

Weiches Gefühl2%

“Die Haare fühlen sich nach der Anwendung weich und gepflegt an und sehen deutlich frischer aus”

What buyers complain about

Funktionalität insgesamt28%

“Funktioniert nicht”

Farbe23%

“Leider kaum Effekt gegen Orangestich”

Feucht/Trocken11%

“Trocknet aber extrem aus”

Eignung für gefärbtes Haar8%

“meine Haare sind immer noch orange”

Preis-Leistungs-Verhältnis5%

“Geldverschwendung”

Haarverwandt4%

“Meine Haare sind noch schlimmer geworden”

Qualität insgesamt3%

“Schlechte Qualität”

Textur/Konsistenz – insgesamt1%

“mir ist die Konsistenz ein wenig zu flüssig.”

Benutzerfreundlichkeit1%

“Nicht brauchbar”

Eignung für kurzes Haar1%

“Meine Haare sind noch schlimmer geworden”

Top return reasons

Funktionalität insgesamt38%
Farbe31%
Auslaufsicher8%
beworben Vs Tatsächliches Produkt4%
Gesamtgröße4%
Feucht/Trocken4%
Haarverwandt4%
Geruch4%
Eignung für gefärbtes Haar2%

Common questions

Is anti rotstich shampoo profitable to sell on Amazon Germany?
The niche generates €50K/yr across 16 tracked products. 90-day search growth is -8.3%. Flapen's verdict: Skip it (43/100).
How competitive is the anti rotstich shampoo niche?
7 brands and 108 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in anti rotstich shampoo?
Top complaints mined from reviews: Funktionalität insgesamt, Farbe, Feucht/Trocken. The return rate is 0.2%.
What does it cost to enter the anti rotstich shampoo niche?
Listings span €6.58–€19.37; the average listing price is €13.37 (sweet spot $15–$100). The average incumbent carries 2,541 reviews — the moat a new listing must climb.