Ansatzpuder
FailPrices span $5.12–$14.74, mostly outside the sweet spot, so Ansatzpuder is a Fail.
- Flapen Score
- 45 / 100Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 4745
- Market size
- €59K/yr169K searches / yr
- 90-day growth
- -3.2%search demand this quarter
- Competition
- 47%top-5 click share · 14 brands · 26 sellers
Flapen Score
Ansatzpuder against its category
The dotted line is the Kosmetik average. Past it, Ansatzpuder is stronger. Inside it, weaker.
Market
The Ansatzpuder market on Amazon at a glance
Shoppers on Amazon Germany searched for Ansatzpuder 169K times last year and spent an estimated €59K. The top 5 brands take 80% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -3.2%
- Conversion, latest week
- 3.5%
- Market size, estimated
- €59Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- ansatzpuder91K searches a year
02 · Price
A sale here is worth €9.91.
Listings sell for €9.91 on average, from €5.12 to €14.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €9.91 that is €991 to €2K a year per listing.
- Average price
- €9.91under the $15 to $100 sweet spot
- Price range
- €5.12–€14.74
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €991–€2K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #22 within Haar Colorationen. It carries 7,419 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #22in Haar Colorationen
- Average rating
- 4.12 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,419per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Ansatzpuder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IMPERIO Ansatzpuder - Haar Concealer zur Haarverdichtung für Frauen und Männer wasserfestes Haar Make-up zum Ansatz kaschieren - 4g (Mittelbraun) Pulver Natürlich
- Price
- €14.59
- Rating
- 4.2/5
- Reviews
- 8,196
- Age
- 6y ago

Ansatzpuder - Haaransatz Ausbessern & Haarausfall Abdecken Haaransatz Puder Langanhaltend Haaransatz Puder für Frauen und Männer Haarfasern/Haartopper Alternative (Dunkelbraun)
- Price
- €5.36
- Rating
- 4.2/5
- Reviews
- 1,992
- Age
- 2y ago

IMPERIO Pulver Ansatzpuder - Haar Concealer zur Haarverdichtung für Frauen und Männer wasserfestes Haar Make-up zum Ansatz kaschieren - 4g (Dunkelbraun)
- Price
- €14.63
- Rating
- 4.2/5
- Reviews
- 8,197
- Age
- 6y ago

BOLDIFY Ansatzpuder 4g - Haar Concealer zur Haarverdichtung für Frauen und Männer Grauabdeckung für 24h wasserfestes Haar Make-up zum Ansatz kaschieren (Dunkelbraun)
- Price
- €12.43
- Rating
- 3.9/5
- Reviews
- 37,929
- Age
- 5y ago

Ansatzpuder Braun Haar Concealer zur Haarverdichtung Frauen Männer Wasserfest & Schweißfest Haaransatz Puder Ausbessern & Haarausfall Abdecken Langlebig Hairline Powder Natürlich Finish Haarpuder
- Price
- €6.38
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 1y ago
Trending
estimated 90-day click momentum
Yargkos Unsichtbares Ansatzpuder Soforteffekt Haaransatz Puder Frauen Wasserfestes Concealer zur Haarverdichtung Männer Haar Abdecken zum Ansatz kaschieren Kahle Graue Dünne Stellen 2-Braun
- Price
- €7.67
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 1y ago

ALIIP Ansatzpuder 4g Haaransatz Ausbessern für Frauen und Männer Haaransatz Puder zum Ansatz Kaschieren und Grauabdeckung für 24h Leicht zu Reinigen Dunkelbraun
- Price
- €5.54
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 4mo ago

Yargkos Unsichtbares Ansatzpuder Soforteffekt Haaransatz Puder Frauen Wasserfestes Concealer zur Haarverdichtung Männer Haar Abdecken zum Ansatz kaschieren Kahle Graue Dünne Stellen 9-Braunrot
- Price
- €7.64
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 1y ago

Hair Genetics Ansatzpuder - Graue Haare Abdecken Haaransatz Puder Zum Kaschieren Sofortige Natürliche Abdeckung Einfache Anwendung Integrierter Spiegel Für Männer Und Frauen (Hellbraun)
- Price
- €14.26
- Rating
- 4.2/5
- Reviews
- 7,084
- Age
- 5y ago

Sevich Ansatzpuder 10g Kaschiert Sofort Haarausfall Haarschattenauffüller Für Frauen & Männer Dünner Werdendes Graues Haar 48h Makeup-Haltbarkeit 1 Box = 2.5 Boxen Dunkelbraun
- Price
- €10.71
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago
Newest
by launch date
ALIIP Ansatzpuder 4g Haaransatz Ausbessern für Frauen und Männer Haaransatz Puder zum Ansatz Kaschieren und Grauabdeckung für 24h Leicht zu Reinigen Dunkelbraun
- Price
- €5.54
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 4mo ago

Ansatzpuder Dunkelbraun Haaransatz Puder Ausbessern & Haarausfall Abdecken Wasserfest & Schweißfest Haar Concealer zur Haarverdichtung Langlebig Hairline Powder Natürlich Haarpuder Frauen & Männer
- Price
- €6.13
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 7mo ago

Ansatzpuder Braun Haar Concealer zur Haarverdichtung Frauen Männer Wasserfest & Schweißfest Haaransatz Puder Ausbessern & Haarausfall Abdecken Langlebig Hairline Powder Natürlich Finish Haarpuder
- Price
- €6.38
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 1y ago

Yargkos Unsichtbares Ansatzpuder Soforteffekt Haaransatz Puder Frauen Wasserfestes Concealer zur Haarverdichtung Männer Haar Abdecken zum Ansatz kaschieren Kahle Graue Dünne Stellen 9-Braunrot
- Price
- €7.64
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 1y ago

Yargkos Unsichtbares Ansatzpuder Soforteffekt Haaransatz Puder Frauen Wasserfestes Concealer zur Haarverdichtung Männer Haar Abdecken zum Ansatz kaschieren Kahle Graue Dünne Stellen 2-Braun
- Price
- €7.67
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
26
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 92%
Open market
16%
- IMPERIO35%
- LOPHE19%
- Boldify14%
- Thalixiry7%
- Hair Genetics5%
- sularpek4%
- Open — no brand owns it (8 brands, 16%)
Demand
Ansatzpuder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5×
Search terms
Top Ansatzpuder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ansatzpuder91K/yr
- haaransatz puder25K/yr
- ansatzpuder dunkelbraun12K/yr
- haarpuder ansatz13K/yr
- ansatzpuder braun5K/yr
- ansatzpuder dunkelblond5K/yr
- hairline powder8K/yr
- poly palette ansatzpuder4K/yr
- rooty hair3K/yr
- haar kaschierpuder cavoria4K/yr
Reviews and returns
What reviews say buyers love and hate about Ansatzpuder
We read the reviews and the return reasons for every product selling here.
“Due Farbe passt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ansatzpuder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









