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Amlactin

brand-locked demand (top 5 brands take 100% of clicks) — Amlactin doesn't clear our bar today.

Signals Trending

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 10Growth 91Conversion 47Competition 8Returns 99Price range 89Avg price 95Brand share 0Review moat 24Quality gap 76
This niche Category average · 1,260 niches

Is Amlactin profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Amlactin is a €39K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Amlactin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +100.1% over the last 90 days and 3.7% of searches end in a purchase.

€39K

revenue / yr

Units sold / yr1K
Search volume / yr+100.1%41K
Conversion rate3.7%
Avg price€25.36

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 22
Top-5 product click share91%
Open market0%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement67%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews6,545

Top Amlactin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

€0€4K€8K€12K€16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • AmLactin58%
  • LuxPaks35%
  • Australian Bodycare4%
  • VILLAGE11FACTORY2%
  • Open — no brand owns it (0%)

Top Amlactin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • amlactin26K/yr
  • amlactin lotion12K/yr
  • amlactin daily lotion lactic acid3K/yr

What reviews say buyers love and hate about Amlactin

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Weiches Gefühl21%

Weiche Haut at ITS best

Eignung für trockene Haut11%

Es geht der geruh ist Gewöhnung bedürftig es verteilt sich gut auf die Haut es zieht schnell ein

Qualität insgesamt11%

Super Produkt

Feucht/Trocken8%

Gute Pflegeeigenschaften: Die Lotion spendet der Haut wirklich gut Feuchtigkeit und zieht angenehm ein

Geruch7%

Normale Body Lotion/ Creme ohne aufdringliches Geruch

What buyers complain about

81% of reviews
Funktionalität insgesamt23%

Brings nichts

Symptomreduktion19%

Nach 2 Wochen täglicher Nutzung überhaupt keine Verbesserung

Saugfähigkeit9%

Die Creme zieht nicht vernünftig ein

Geruch6%

Unangenehmer Geruch

beworben Vs Tatsächliches Produkt6%

instead of the promised clove is kind of betray

Amlactin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
35%
2Auslaufsicher
21%
3Motorleistung
12%
4Empfindlichkeit insgesamt
4%
5Gesamtgröße
4%

Common Amlactin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amlactin 49/100 on Amazon Germany — Skip it. The niche generates €39K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +100.1% over the last 90 days.
Amlactin buyers on Amazon Germany complain most about Funktionalität insgesamt, Symptomreduktion, Saugfähigkeit, the themes mined from the niche's reviews. Its return rate is 0.2%.