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Amika Thermal Brush

Fail

The top 5 brands take 100% of clicks, so Amika Thermal Brush is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€1.5M/yr998K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
94%top-5 click share · 2 brands · 5 sellers

Flapen Score

Amika Thermal Brush against its category

The dotted line is the Kosmetik average. Past it, Amika Thermal Brush is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amika Thermal Brush market on Amazon at a glance

Shoppers on Amazon Germany searched for Amika Thermal Brush 998K times last year and spent an estimated €1.5M. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 998K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.5M a year.

Searches, last 12 months
998K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
3.9%
Market size, estimated
€1.5Ma year
Peak month
November2.5× the quietest month
Top search term
wavytalk170K searches a year

02 · Price

A sale here is worth €37.75.

Listings sell for €37.75 on average, from €28.64 to €53.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At €37.75 that is €189K to €227K a year per listing.

Average price
€37.75inside the $15 to $100 sweet spot
Price range
€28.64–€53.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
5,000–6,000
Revenue per listing a year
€189K–€227K
Returns
4.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #26 within Haarstyling Geräte & Styling Zubehör. It carries 2,489 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#26in Haarstyling Geräte & Styling Zubehör
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
2,489per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Amika Thermal Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Amika Thermal Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Amika Thermal Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wavytalk170K/yr
  • wavytalk thermal brush227K/yr
  • thermobürste130K/yr
  • thermal brush162K/yr
  • hot brush40K/yr
  • wavy talk18K/yr
  • wavytalk thermobürste48K/yr
  • wärmebürste21K/yr
  • hot brush rundbürste10K/yr
  • heizbürste11K/yr

Reviews and returns

What reviews say buyers love and hate about Amika Thermal Brush

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Benutzerfreundlichkeit”
21%of negative reviews mention “Heizung”
4.5%of orders come back
“Wird nicht heiß/ Amazon Bote ließ Paket fallen :(”
A buyer, on “Heizung”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Amika Thermal Brush questions

Answered from the same tracked data.