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Amazon Adventskalender 2023

soft demand (-55.4% this quarter) — Amazon Adventskalender 2023 doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47

Market size 19Growth 0Conversion 4Competition 39Returns 98Price range 55Avg price 84Brand share 10Review moat 78Quality gap 52
This niche Category average · 1,260 niches

Is Amazon Adventskalender 2023 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Amazon Adventskalender 2023 is a €74K/yr Amazon Germany market (279K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Amazon Adventskalender 2023: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -55.4% over the last 90 days and 0.4% of searches end in a purchase.

€74K

revenue / yr

Units sold / yr5K
Search volume / yr-55.4%279K
Conversion rate0.4%
Avg price€76.26

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 40
Top-5 product click share62%
Open market4%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement16%
New entrants (1y)8· 3 succeeded
Avg rating4.4★
Avg reviews437

Top Amazon Adventskalender 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€15K€22K€30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

40

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

1%

  • RITUALS70%
  • NIVEA16%
  • M. Asam4%
  • Kneipp4%
  • JUNG3%
  • Generisch2%
  • Open — no brand owns it (1 brand, 1%)

Amazon Adventskalender 2023 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume279KCVR0.4%Products19Brands7Top 5 Brands96%OOS Rate11.0%Rating4.4★Reviews437Avg BSR#420
60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 142.7×

Top Amazon Adventskalender 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rituals adventskalender137K/yr
  • adventskalender rituals85K/yr
  • nivea adventskalender18K/yr
  • rituals kalender8K/yr
  • adventskalender nivea29K/yr
  • rituals adventskalender 20232K/yr
  • nivea adventskalender 202296/yr
  • adventskalender 2023 rituals81/yr
  • weihnachtskalender 2023 für frauen105/yr
  • rituals+adventskalender215/yr

What reviews say buyers love and hate about Amazon Adventskalender 2023

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Qualität insgesamt29%

Sehr hochwertige Produkte

Preis-Leistungs-Verhältnis20%

Preis-Leistung somit auch ok

Geschenk Zweck17%

cooles Geschenk

Geruch10%

Tolle Auswahl,Tolle Düfte

Design insgesamt9%

Auch das Design ist ansprechend

What buyers complain about

90% of reviews
Preis-Leistungs-Verhältnis60%

Find ich zu teuer

Gesamtgröße13%

Alles in klein

Geruch13%

Duftnote "grün" war übermäßig vorhanden.

Qualität insgesamt4%

Zudem ist der Preis im Vergleich zum Inhalt nicht ganz überzeugend – man bekommt zwar solide Qualität, aber wenig wirklich Besonderes

Amazon Adventskalender 2023 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
63%
2Preis-Leistungs-Verhältnis
13%
3Geruch
13%
4Funktionalität insgesamt
13%

Common Amazon Adventskalender 2023 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amazon Adventskalender 2023 36/100 on Amazon Germany — Skip it. The niche generates €74K/yr across 19 tracked products. 3 of 8 products launched in the last 360 days are still selling. Search demand moved -55.4% over the last 90 days.
Search demand for Amazon Adventskalender 2023 on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 142.7× the quietest.