amazon adventskalender 2023
Skip itSoft demand (-55.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great€76.26avg listing price — sweet spot $15–$100
Review moat
Great436.53avg incumbent reviews — the moat a new listing must climb
Price range
Good€17.40–€166.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad€74K€74K/yr · 279K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-55.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, amazon adventskalender 2023 is a €74K/yr Amazon Germany market (279K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
amazon adventskalender 2023 market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- €305K–€381K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #420
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 16%
- Out of stock
- 11.0%
- Avg brand age
- 27 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
40
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
1%
- RITUALS70%
- NIVEA16%
- M. Asam4%
- Kneipp4%
- JUNG3%
- Generisch2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 142.7×
Top amazon adventskalender 2023 search terms
- rituals adventskalender137K/yr
- adventskalender rituals85K/yr
- nivea adventskalender18K/yr
- rituals kalender8K/yr
- adventskalender nivea29K/yr
- rituals adventskalender 20232K/yr
- nivea adventskalender 202296/yr
- adventskalender 2023 rituals81/yr
- weihnachtskalender 2023 für frauen105/yr
- rituals+adventskalender215/yr
Top amazon adventskalender 2023 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RITUALS Beauty Adventskalender 2025 luxuriöses Beauty-Geschenkset mit 24 hochwertigen Geschenken aus Hautpflege Körperpflege und Home-Duft für Frauen und Männer
RITUALS€85.954.6★836 rev
Rituals - The Ritual of Advent - Diorama Advent Calendar 2025 - Adventskalender
RITUALS€121.644.2★111 rev
Rituals - Adventskalender 2025 - Beige - Advent Calendar Classic - The Ritual of Advent - Count Down to Christmas - 24 Gifts
RITUALS€81.964.5★28 rev
RITUALS Adventskalender - Das klassische Geschenkset zu den Feiertagen mit 24 Körper- Heim- und Kosmetikgeschenken für Männer und Frauen - Enthält verschiedene Duschschäume Körperpeelings
RITUALS€116.764.6★751 rev
RITUALS Adventskalender The Ritual of Advent Premium 2023 24 Geschenke für Frauen und Männer luxuriöse Wellbeing-Produkte Adventskalender in Form eines Weihnachtsdorfes
RITUALS€159.034.5★340 rev
Newest
by launch date
Rituals The Ritual of Advent - Diorama Advent Calendar 2025 - Adventskalender inkl. Glanzelle Warenwert über 175
Generisch€166.287 rev
NIVEA Adventskalender Herren 2025 - Kompletter Countdown Kalender - Geschenk mit 24 Produkten - Nikolaus und Weihnachtsgeschenke
NIVEA€71.474 rev
Rituals - The Ritual of Advent - Diorama Advent Calendar 2025 - Adventskalender
RITUALS€121.64111 rev
Rituals - Adventskalender 2025 - Beige - Advent Calendar Classic - The Ritual of Advent - Count Down to Christmas - 24 Gifts
RITUALS€81.9628 rev
Rituals - Adventskalender 2025 - Beige - Advent Calendar Classic - The Ritual of Advent - Count Down to Christmas - 24 Gifts + Geschenk 1x Deep Hydration Eye Pad
RITUALS€82.553 rev
Trending
90-day click momentumNIVEA Adventskalender Herren 2025 - Kompletter Countdown Kalender - Geschenk mit 24 Produkten - Nikolaus und Weihnachtsgeschenke
NIVEA€71.474.7★
RITUALS Luxus-Duschschaum Geschenkset 25. Jubiläumsedition 10-teiliges Duschgel- & Körperwasch-Set Für Damen & Herren Ideal als Geburtstags- Weihnachts- & Wellness-Geschenk
RITUALS€43.964.7★
NIVEA MEN Adventskalender 2024 mit 24 Türchen voller verwöhnender Überraschungen Weihnachtskalender mit Pflegeprodukten Pflegeset für die Adventszeit mit NIVEA MEN NIVEA und Labello Produkten
NIVEA MEN€50.094.3★
RITUALS Adventskalender The Ritual of Advent Premium 2023 24 Geschenke für Frauen und Männer luxuriöse Wellbeing-Produkte Adventskalender in Form eines Weihnachtsdorfes
RITUALS€159.034.5★
Rituals The Ritual of Advent Wreath 2025 Luxus Adventskalender mit 24 Beauty Überraschungen Körperpflege Duft & Wellness Geschenkset für Frauen und Männer
RITUALS€78.444.4★
What buyers say about amazon adventskalender 2023
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr hochwertige Produkte”
“Preis-Leistung somit auch ok”
“cooles Geschenk”
“Tolle Auswahl,Tolle Düfte”
“Auch das Design ist ansprechend”
“Hält was man vermutet”
“Richtig praktisch und sinnvoll, auch als Geschenk”
“kann ich über einen längeren Zeitraum verwenden.”
“viele Produkte eine richtig gute Größe haben”
What buyers complain about
“Find ich zu teuer”
“Alles in klein”
“Duftnote "grün" war übermäßig vorhanden.”
“Zudem ist der Preis im Vergleich zum Inhalt nicht ganz überzeugend – man bekommt zwar solide Qualität, aber wenig wirklich Besonderes”
Top return reasons
Common questions
- Is amazon adventskalender 2023 profitable to sell on Amazon Germany?
- The niche generates €74K/yr across 19 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -55.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the amazon adventskalender 2023 niche?
- 7 brands and 40 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in amazon adventskalender 2023?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Geruch. The return rate is 0.5%.
- When does demand for amazon adventskalender 2023 peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 142.7× the quietest.
- What does it cost to enter the amazon adventskalender 2023 niche?
- Listings span €17.40–€166.28; the average listing price is €76.26 (sweet spot $15–$100). The average incumbent carries 437 reviews — the moat a new listing must climb.