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Amazon Adventskalender 2023

Fail

Demand is soft, at -55.4% this quarter, so Amazon Adventskalender 2023 is a Fail.

Flapen Score
36
36 / 100
Ranks 1,131 of 1,260 Kosmetik niches · −11 vs the category median of 47
Market size
€74K/yr279K searches / yr
90-day growth
-55.4%search demand this quarter
Competition
62%top-5 click share · 7 brands · 40 sellers

Flapen Score

Amazon Adventskalender 2023 against its category

The dotted line is the Kosmetik average. Past it, Amazon Adventskalender 2023 is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Adventskalender 2023 market on Amazon at a glance

Shoppers on Amazon Germany searched for Amazon Adventskalender 2023 279K times last year and spent an estimated €74K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-55.4%
Conversion, latest week
0.4%
Market size, estimated
€74Ka year
Peak month
November142.7× the quietest month
Top search term
rituals adventskalender137K searches a year

02 · Price

A sale here is worth €76.26.

Listings sell for €76.26 on average, from €17.40 to €166.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €76.26 that is €19K to €38K a year per listing.

Average price
€76.26inside the $15 to $100 sweet spot
Price range
€17.40–€166.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€19K–€38K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #420 within Baden & Körperpflege. It carries 437 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
53%
Out of stock, average day
11.0%
Average rank
#420in Baden & Körperpflege
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
437per listing
Listings tracked
19

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Amazon Adventskalender 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

40

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

1%

  • Brand 170%
  • Brand 216%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Amazon Adventskalender 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 142.7×

Search terms

Top Amazon Adventskalender 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rituals adventskalender137K/yr
  • adventskalender rituals85K/yr
  • nivea adventskalender18K/yr
  • rituals kalender8K/yr
  • adventskalender nivea29K/yr
  • rituals adventskalender 20232K/yr
  • nivea adventskalender 202296/yr
  • adventskalender 2023 rituals81/yr
  • weihnachtskalender 2023 für frauen105/yr
  • rituals+adventskalender215/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Adventskalender 2023

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
60%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.5%of orders come back
“Find ich zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Amazon Adventskalender 2023 questions

Answered from the same tracked data.