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alien

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 10Growth 27Conversion 1Competition 50Returns 96Price range 83Avg price 95Brand share 33Review moat 46Quality gap 40

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible€29.68

avg listing price — sweet spot $15–$100

Price range

Great€3.62–€78.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,921.27

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.6%

90-day search growth — must beat 0% to launch

Market size

Bad€41K

€41K/yr · 1.5M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, alien is a €41K/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

alien market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
€59K–€74K
units × avg price
Conversion rate
0.1%
Avg BSR
#3,425
Page quality
0%
Prime
88%
Sponsored
81%
Out of stock
19.8%
Avg brand age
34 months
Avg seller age
183 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

15%

  • Mugler66%
  • NieYat6%
  • GXJTYYBS5%
  • Urban Backwoods3%
  • VgxRolq3%
  • HBSFBH3%
  • Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — +1.6% search growth over the last 90 days.
50K30KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Top alien search terms

  • alien709K/yr
  • ali540K/yr
  • alie220K/yr
  • aliens39K/yr
  • allien4K/yr
  • alien aufblasbar9K/yr
  • elien3K/yr
  • alien luftballon4K/yr
All search terms

Top alien products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€8K30%€12K40%€16K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about alien

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch79%

“Klasse Duft”

Qualität insgesamt5%

“Super Produkt”

beworben Vs Tatsächliches Produkt5%

“Produkt beschriebung”

Preis-Leistungs-Verhältnis4%

“Preis passt alles”

Komfort insgesamt1%

“Sehr angenehm”

Haltbarkeit1%

“hält lange an”

Benutzerfreundlichkeit1%

“Super praktisch”

Eignung für trockene Haut1%

“Hält ewig auf der Haut”

Geschenk Zweck1%

“War ein Weihnachtsgeschenk”

Anleitung/Benutzerhandbuch/Fehlerbehebung1%

“Die Anleitung ist leicht zu verstehen”

What buyers complain about

Geruch63%

“Alien parfume”

Preis-Leistungs-Verhältnis14%

“Geld überhaupt nicht wert”

Haltbarkeit3%

“hält nicht lange”

Stärke2%

“richt trotzdem schwächer”

Eignung für trockene Haut2%

“lange, hilft jedoch kaum gegen trockene Haut, trotzdem habe ich sie wegen des tollen Duftes nachbestellt.”

Benutzerfreundlichkeit2%

“Flasche nach Öffnen nicht mehr verschließbar”

Nähen/Finish/Polieren1%

“So schlecht genäht, dass sie nicht mal eng anliegt obwohl sie schon extrem klein ist”

Gesamtgröße1%

“Passform unterirdisch”

Spaß/Unterhaltungserlebnis1%

“Bauspaß: Hält sich in Grenzen, viele viele Kleinteile, die Hälfte alleine für den Klotz”

Montage/Installation1%

“Der Aufbau ist aber zeitweise echt nervig”

Top return reasons

Geruch65%
Gesamtgröße7%
Defekt Material/Teile6%
Qualität insgesamt5%
beworben Vs Tatsächliches Produkt5%
Funktionalität insgesamt4%
Preis-Leistungs-Verhältnis3%
Produktzustand1%
Haltbarkeit1%
Zertifizierungen1%

Common questions

Is alien profitable to sell on Amazon Germany?
The niche generates €41K/yr across 26 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (41/100).
How competitive is the alien niche?
14 brands and 17 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in alien?
Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.7%.
When does demand for alien peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the alien niche?
Listings span €3.62–€78.52; the average listing price is €29.68 (sweet spot $15–$100). The average incumbent carries 1,921 reviews — the moat a new listing must climb.