Is Alien profitable to sell on Amazon Germany?

Flapen scores Alien 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €41K a year across 26 tracked products. 2 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew +1.6% in the last 90 days.

How competitive is the Alien niche on Amazon Germany?

14 brands and 17 sellers compete in Alien on Amazon Germany. The top 5 Alien products take 55% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Alien?

Alien buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, and Haltbarkeit. An estimated 0.7% of orders come back.

When does demand for Alien peak?

Search demand for Alien on Amazon Germany is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Alien niche?

Alien sells for €29.68 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €3.62 to €78.52. The average product has 1,921 reviews, the count a new listing must catch up to.

Alien

Fail

Buyers convert on only 0.1% of searches, so Alien is a Fail.

Flapen Score: 41
41 / 100Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size: €41K/yr1.5M searches / yr
90-day growth: +1.6%search demand this quarter
Competition: 55%top-5 click share · 14 brands · 17 sellers

Flapen Score

Alien against its category

The dotted line is the Kosmetik average. Past it, Alien is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Alien market on Amazon at a glance

Shoppers on Amazon Germany searched for Alien 1.5M times last year and spent an estimated €41K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months: 1.5M
Growth, 90 days vs prior 90: +1.6%
Conversion, latest week: 0.1%
Market size, estimated: €41Ka year
Peak month: September1.6× the quietest month
Top search term: alien709K searches a year

02 · Price

A sale here is worth €29.68.

Listings sell for €29.68 on average, from €3.62 to €78.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €29.68 that is €0 to €3K a year per listing.

Average price: €29.68inside the $15 to $100 sweet spot
Price range: €3.62–€78.52
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #3,425 within Düfte. It carries 1,921 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 88%
Out of stock, average day: 19.8%
Average rank: #3,425in Düfte
Average rating: 4.51 starsAmazon Germany average 4.37 stars
Average reviews: 1,921per listing
Listings tracked: 26

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 2Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Alien products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

15%

Brand 166%
Brand 26%
Brand 35%
Brand 43%
Brand 53%
Brand 63%
Open — no brand owns it (8 brands, 15%)

Demand

Alien search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Alien search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

alien709K/yr +1.0%0.1% conv.
ali540K/yr +5.7%0.0% conv.
alie220K/yr +2.1%0.0% conv.
aliens39K/yr +5.6%0.0% conv.
allien4K/yr +0.8%0.1% conv.
alien aufblasbar9K/yr -77.8%2.5% conv.
elien3K/yr -36.0%0.0% conv.
alien luftballon4K/yr -85.5%2.0% conv.

Reviews and returns

What reviews say buyers love and hate about Alien

We read the reviews and the return reasons for every product selling here.

79%of positive reviews mention “Geruch”

63%of negative reviews mention “Geruch”

0.7%of orders come back

“Alien parfume”

A buyer, on “Geruch”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Alien questions

Answered from the same tracked data.

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