Is Airwrap Alternative profitable to sell on Amazon Germany?

Flapen scores Airwrap Alternative 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €12.4M a year across 14 tracked products. 9 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew -23.4% in the last 90 days.

How competitive is the Airwrap Alternative niche on Amazon Germany?

4 brands and 39 sellers compete in Airwrap Alternative on Amazon Germany. The top 5 Airwrap Alternative products take 71% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Airwrap Alternative?

Airwrap Alternative buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Haltbarkeit, and Qualität insgesamt. An estimated 6.4% of orders come back, which is high.

When does demand for Airwrap Alternative peak?

Search demand for Airwrap Alternative on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 4.6× the quietest.

What does it cost to enter the Airwrap Alternative niche?

Airwrap Alternative sells for €237.35 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €42.92 to €493.52. The average product has 975 reviews, the count a new listing must catch up to.

Airwrap Alternative

Fail

The top 5 brands take 100% of clicks, so Airwrap Alternative is a Fail.

Filters High Returns High Price

Flapen Score: 37
37 / 100Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47
Market size: €12.4M/yr3.8M searches / yr
90-day growth: -23.4%search demand this quarter
Competition: 71%top-5 click share · 4 brands · 39 sellers

Flapen Score

Airwrap Alternative against its category

The dotted line is the Kosmetik average. Past it, Airwrap Alternative is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Airwrap Alternative market on Amazon at a glance

Shoppers on Amazon Germany searched for Airwrap Alternative 3.8M times last year and spent an estimated €12.4M. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €12.4M a year.

Searches, last 12 months: 3.8M
Growth, 90 days vs prior 90: -23.4%
Conversion, latest week: 1.4%
Market size, estimated: €12.4Ma year
Peak month: November4.6× the quietest month
Top search term: dyson airwrap2.0M searches a year

02 · Price

A sale here is worth €237.35.

Listings sell for €237.35 on average, from €42.92 to €493.52. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At €237.35 that is €475K to €593K a year per listing.

Average price: €237.35above the $15 to $100 sweet spot
Price range: €42.92–€493.52
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 2,000–2,500
Revenue per listing a year: €475K–€593K
Returns: 6.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #18 within Haarstyling Geräte & Styling Zubehör. It carries 975 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 1.3%
Average rank: #18in Haarstyling Geräte & Styling Zubehör
Average rating: 4.32 starsAmazon Germany average 4.37 stars
Average reviews: 975per listing
Listings tracked: 14

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 10
Successful launches: 9Amazon's first-year sales bar
Average brand age: 27 months

Products

Top Airwrap Alternative products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Brand 159%
Brand 223%
Brand 315%
Brand 43%
Open — no brand owns it (0%)

Demand

Airwrap Alternative search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Airwrap Alternative search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

dyson airwrap2.0M/yr -15.1%1.0% conv.
shark flex style hair 5 in 1419K/yr -28.2%1.2% conv.
shark flex style148K/yr -12.1%1.1% conv.
airwrap161K/yr -30.9%0.4% conv.
whipl airstyler 5 in 1109K/yr -34.6%0.3% conv.
shark föhn69K/yr -8.7%0.3% conv.
dayson haarstyler96K/yr -34.4%0.5% conv.
whipl92K/yr -39.0%0.1% conv.
locken föhn64K/yr -27.5%0.1% conv.
hairstyler 5 in 1 wie dyson94K/yr -44.8%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Airwrap Alternative

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

18%of negative reviews mention “Preis-Leistungs-Verhältnis”

6.4%of orders come back

“schade ums Geld”

A buyer, on “Preis-Leistungs-Verhältnis”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Airwrap Alternative questions

Answered from the same tracked data.

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