Is afnan profitable to sell on Amazon Germany?

The niche generates €105K/yr across 12 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +24.2%. Flapen's verdict: Skip it (44/100).

How competitive is the afnan niche?

5 brands and 129 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in afnan?

Top complaints mined from reviews: Geruch, Haltbarkeit, Qualität insgesamt. The return rate is 0.7%.

When does demand for afnan peak?

Demand peaks in Mar–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the afnan niche?

Listings span €23.96–€45.28; the average listing price is €33.97 (sweet spot $15–$100). The average incumbent carries 9,744 reviews — the moat a new listing must climb.

afnan

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible€33.97

avg listing price — sweet spot $15–$100

Price range

Incredible€23.96–€45.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+24.2%

90-day search growth — must beat 0% to launch

Market size

Okay€105K

€105K/yr · 192K searches

Review moat

Bad9,743.58

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, afnan is a €105K/yr Amazon Germany market (192K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

afnan market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: €102K–€136K; units × avg price
Conversion rate: 1.6%
Avg BSR: #179
Page quality: 0%
Prime: 25%
Sponsored: 8%
Out of stock: 24.0%
Avg brand age: 56 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

129

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

RASASI85%
Afnan7%
RiiFFS PERFUMS3%
ARMAF3%
my perfumes2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.2% search growth over the last 90 days.

Peak months: Mar, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top afnan search terms

hawas ice42K/yr +45.8%0.8% conv.
rasasi hawas52K/yr +0.3%0.7% conv.
hawas32K/yr +41.3%0.6% conv.
rasasi hawas ice23K/yr +23.1%1.2% conv.
rasasi hawas for him11K/yr +33.9%0.6% conv.
hawas tropical8K/yr +86.8%1.8% conv.
hawas parfum15K/yr -33.4%0.5% conv.
hawas for him6K/yr +54.1%0.6% conv.
rasasi hawas black2K/yr -3.0%1.4% conv.

All search terms

Top afnan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rasasi Hawas Ice 100 ML Eau de Parfum

RASASI€28.414.3★5,259 rev

Rasasi Hawas Tropical - Fruity Aromatic Woody Fresh - Eau de Parfum for Men 100 ml

RASASI€36.264.5★1,023 rev

Rasasi Hawas Kobra EDP For Men 100ml

RASASI€35.854.2★272 rev

Rasasi Hawas Fire EDP For Men 100ml

RASASI€43.154.6★1,243 rev

Rasasi Hawas Black for Men Eau de Parfum Spray 100ml

RASASI€31.464.4★475 rev

Newest

by launch date

Rasasi Hawas London EDP For Men 100ml

RASASI€38.6256 rev

5mo ago

Rasasi Hawas Kobra EDP For Men 100ml

RASASI€35.85272 rev

7mo ago

Rasasi Hawas Malibu Eau de Parfum 100 ml EDP

RASASI€35.24147 rev

8mo ago

Riiffs Perfumes Freeze Frisch Icy Musky langanhaltender Duft Unisex 100 ml

RiiFFS PERFUMS€30.93337 rev

8mo ago

Rasasi Hawas Tropical - Fruity Aromatic Woody Fresh - Eau de Parfum for Men 100 ml

RASASI€36.261,023 rev

1y ago

What buyers say about afnan

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch69%

“Sehr Fresh, beste Parfüm”

Haltbarkeit7%

“Haltbarkeit: 8/10”

Preis-Leistungs-Verhältnis6%

“Der beste LV imagination Dupe zum Bruchteil des Preises”

Qualität insgesamt3%

“Super produkt”

Eignung heißes Wetter2%

“Ideal für Frühling und Sommer”

beworben Vs Tatsächliches Produkt2%

“Wer ihn bestellt weis was ihn erwartet”

Komfort insgesamt1%

“ist sehr angenehm”

Design insgesamt1%

“Das Design des Flakons sieht sehr edel aus”

Eignung für trockene Haut0%

“Am besten gefällt mir der Drydown: Ambroxan, Holz und schwarzer Tee sorgen für einen sehr angenehmen, leicht cremigen und sauberen Duft, der richtig gepflegt wirkt”

Gesamtgröße0%

“passt er meiner Meinung nach sehr gut.”

What buyers complain about

Geruch56%

“Stinkt”

Haltbarkeit13%

“Haltbarkeit 0”

Qualität insgesamt4%

“was absolut nicht den gängigen Rezensionen entspricht”

Preis-Leistungs-Verhältnis3%

“Teurer als Vergleichsanbieter”

Komfort insgesamt1%

“wird deutlich weniger angenehm, fast schon unangenehm.”

Eignung Fettige Haut1%

“ölig auf der Haut”

Produktzustand1%

“Aber ich bekam ein benutztes Produkt mit Fingerabdrücken drauf”

Ethischer Handel/Fairer Handel1%

“Ich würde schon sagen, dass es eher in Richtung Betrug geht”

Natürliche Inhaltsstoffe1%

“es ist leider ein bischen zu syntetisch”

Symptomreduktion1%

“Hat sich auch nach ein paar Wochen nicht verbessert”

Top return reasons

Geruch67%

Qualität insgesamt6%

Haltbarkeit5%

beworben Vs Tatsächliches Produkt5%

Produktzustand3%

Gesamtgröße3%

Defekt Material/Teile3%