How competitive is the Afnan niche on Amazon Germany?

5 brands and 129 sellers compete in Afnan on Amazon Germany. The top 5 Afnan products take 80% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Afnan?

Afnan buyers on Amazon Germany complain most about Geruch, Haltbarkeit, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Afnan niche?

Afnan sells for €33.97 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €23.96–€45.28. The average incumbent carries 9,744 reviews — the moat a new listing must climb.

Afnan

brand-locked demand (top 5 brands take 100% of clicks) — Afnan doesn't clear our bar today.

Flapen Score

Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

This niche Category average · 1,260 niches

Is Afnan profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Afnan is a €105K/yr Amazon Germany market (192K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 44/100.

Afnan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.2% over the last 90 days and 1.6% of searches end in a purchase.

€105K

revenue / yr

Units sold / yr4K

Search volume / yr+24.2%192K

Conversion rate1.6%

Avg price€33.97

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 129

Top-5 product click share80%

Open market0%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 12 products

Top Afnan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rasasi Hawas Ice 100 ML Eau de Parfum

Price: €28.41
Rating: 4.3/5
Reviews: 5,259
Age: 2y ago

Rasasi Hawas Tropical - Fruity Aromatic Woody Fresh - Eau de Parfum for Men 100 ml

Price: €36.26
Rating: 4.5/5
Reviews: 1,023
Age: 1y ago

Rasasi Hawas Kobra EDP For Men 100ml

Price: €35.85
Rating: 4.2/5
Reviews: 272
Age: 7mo ago

Rasasi Hawas Fire EDP For Men 100ml

Price: €43.15
Rating: 4.6/5
Reviews: 1,243
Age: 1y ago

Rasasi Hawas Black for Men Eau de Parfum Spray 100ml

Price: €31.46
Rating: 4.4/5
Reviews: 475
Age: 1y ago

Newest

by launch date

Rasasi Hawas London EDP For Men 100ml

Price: €38.62
Rating: 4.0/5
Reviews: 56
Age: 5mo ago

Rasasi Hawas Kobra EDP For Men 100ml

Price: €35.85
Rating: 4.2/5
Reviews: 272
Age: 7mo ago

Rasasi Hawas Malibu Eau de Parfum 100 ml EDP

Price: €35.24
Rating: 4.3/5
Reviews: 147
Age: 8mo ago

Riiffs Perfumes Freeze Frisch Icy Musky langanhaltender Duft Unisex 100 ml

Price: €30.93
Rating: 4.2/5
Reviews: 337
Age: 8mo ago

Rasasi Hawas Tropical - Fruity Aromatic Woody Fresh - Eau de Parfum for Men 100 ml

Price: €36.26
Rating: 4.5/5
Reviews: 1,023
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

129

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

RASASI85%
Afnan7%
RiiFFS PERFUMS3%
ARMAF3%
my perfumes2%

Afnan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume192KCVR1.6%Products12Brands5Top 5 Brands100%OOS Rate24.0%Rating4.3★Reviews9,744Avg BSR#179

Peak months: Mar, Dec · busiest ÷ quietest = 1.7×

Top Afnan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hawas ice42K/yr +45.8%0.8% conv.
rasasi hawas52K/yr +0.3%0.7% conv.
hawas32K/yr +41.3%0.6% conv.
rasasi hawas ice23K/yr +23.1%1.2% conv.
rasasi hawas for him11K/yr +33.9%0.6% conv.
hawas tropical8K/yr +86.8%1.8% conv.
hawas parfum15K/yr -33.4%0.5% conv.
hawas for him6K/yr +54.1%0.6% conv.
rasasi hawas black2K/yr -3.0%1.4% conv.

What reviews say buyers love and hate about Afnan

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Geruch69%

“Sehr Fresh, beste Parfüm”

Haltbarkeit7%

“Haltbarkeit: 8/10”

Preis-Leistungs-Verhältnis6%

“Der beste LV imagination Dupe zum Bruchteil des Preises”

Qualität insgesamt3%

“Super produkt”

Eignung heißes Wetter2%

“Ideal für Frühling und Sommer”

What buyers complain about

80% of reviews

Geruch56%

“Stinkt”

Haltbarkeit13%

“Haltbarkeit 0”

Qualität insgesamt4%

“was absolut nicht den gängigen Rezensionen entspricht”

Preis-Leistungs-Verhältnis3%

“Teurer als Vergleichsanbieter”

Komfort insgesamt1%

“wird deutlich weniger angenehm, fast schon unangenehm.”

Afnan return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

67%

2Qualität insgesamt

3Haltbarkeit

4beworben Vs Tatsächliches Produkt

5Produktzustand

Common Afnan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Afnan 44/100 on Amazon Germany — Skip it. The niche generates €105K/yr across 12 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +24.2% over the last 90 days.