ägyptische erde
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible€24.63avg listing price — sweet spot $15–$100
Price range
Great€10.13–€58.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great383.83avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay€169K€169K/yr · 93K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, ägyptische erde is a €169K/yr Amazon Germany market (93K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
ägyptische erde market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- €123K–€148K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #449
- Page quality
- 0%
- Prime
- 17%
- Sponsored
- 30%
- Out of stock
- 13.7%
- Avg brand age
- 63 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
26
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
1%
- IKOS68%
- Ikos18%
- NaturGut6%
- Egypt-Wonder3%
- African Erde3%
- African Wonder2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top ägyptische erde search terms
- ägyptische erde puder18K/yr
- ikos lippenstift18K/yr
- ägyptische erde24K/yr
- egyptische erde11K/yr
- ikos11K/yr
- ikos egyptische erde12K/yr
Top ägyptische erde products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IKOS Egyptische Erde das Original mediterran 1er Pack (1 x 13 g)
IKOS€31.434.7★1,046 rev
Ikos Egyptische Erde mediterran im Set mit Pinsel 7 g
IKOS€20.434.6★281 rev
IKOS Original Egyptische Erde mediterran - Taschenformat 7 g in Spiegeldose
IKOS€18.934.5★179 rev
IKOS Egyptische Erde das Original naturelle 1er Pack (1 x 13g)
Ikos€30.704.7★984 rev
IKOS Der Denkende Lippenstift Weiß/Perlmuttrosa 1er Pack (1 x 3.5 g)
IKOS€16.104.3★444 rev
Newest
by launch date
EGYPT-WONDER Makeup Mousse 4 in 1 Make-Up Foundation Primer Concealer Luftige Textur Natürlich mattes Finish angenehmes Tragegefühl Für alle Hauttypen 30ml
Egypt-Wonder€24.18453 rev
Ikos Beauty-Set 7Gramm ERDE naturelle mit Kabuki Pinsel 7 g
IKOS€19.4989 rev
Ikos Egyptische Erde naturelle 1er Pack (1 x 3 g)
IKOS€13.9061 rev
Ikos Egyptische Erde mediterran 1er Pack (1 x 3 g)
IKOS€13.883 rev
Ikos Original Egyptische Erde 13g Mediterran + Kabuki Pinsel
Davartis€39.1762 rev
Trending
90-day click momentumIkos Egyptische Erde mediterran 1er Pack (1 x 3 g)
IKOS€13.885.0★
Ikos Egyptische Erde naturelle 1er Pack (1 x 3 g)
IKOS€13.904.3★
IKOS Original Egyptische Erde mediterran - Taschenformat 7 g in Spiegeldose
IKOS€18.934.5★
EGYPT-WONDER Make-Up The Original Pearl Puder 10g im Tontopf - Das Original seit 1980 für den perfekten Teint I Mineral Powder für jeden Hauttyp I Bronzing & Highlight Beauty Make Up Puder
Egypt-Wonder€30.234.5★
Ikos Duo Lippenstift gelb/orange kussecht 3.5 g
IKOS€19.854.3★
What buyers say about ägyptische erde
What buyers praise and complain about, mined from review topics.What buyers love
“Das Produkt ist super”
“Braungebräunt😊 Sehr schöne Farbe”
“Hält unwahrscheinlich lange”
“Sehr angenehm auf der Haut”
“Super zum Auftragen”
“Superdeckend”
“Sehr sparsam anzuwenden”
“Super geschmeidig”
“Wie erwartet”
“Bin sehr zufrieden auch mit dem Design”
What buyers complain about
“Die Farbe steht mir nicht”
“Deckt nicht ab”
“Trocknet die Lippen sehr aus”
“Der Pinsel ist enttäuschend schlecht: hart”
“Zu wenig Farbe-wie nichts aufgetragen”
“Aber viel zu teuer, wenn ich den draußen im Geschäft kaufe bekommt man ihn billiger”
“Produkt ist nicht für empfindliche Haut geeignet”
“Die Farbe verändert sich kaum”
“Nicht unbedingt für Trockene Haut geeignet”
“Praktischer ist ein großer Pinsel als der beigefügte”
Top return reasons
Common questions
- Is ägyptische erde profitable to sell on Amazon Germany?
- The niche generates €169K/yr across 30 tracked products. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the ägyptische erde niche?
- 7 brands and 26 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in ägyptische erde?
- Top complaints mined from reviews: Farbe, Abdeckung, Feucht/Trocken. The return rate is 0.3%.
- When does demand for ägyptische erde peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the ägyptische erde niche?
- Listings span €10.13–€58.82; the average listing price is €24.63 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.