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Ägyptische Erde

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 97% of clicks, so Ägyptische Erde is a Maybe.

Flapen Score
51
51 / 100
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size
€169K/yr93K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
51%top-5 click share · 7 brands · 26 sellers

Flapen Score

Ägyptische Erde against its category

The dotted line is the Kosmetik average. Past it, Ägyptische Erde is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ägyptische Erde market on Amazon at a glance

Shoppers on Amazon Germany searched for Ägyptische Erde 93K times last year and spent an estimated €169K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €169K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
7.4%
Market size, estimated
€169Ka year
Peak month
December1.9× the quietest month
Top search term
ägyptische erde puder18K searches a year

02 · Price

A sale here is worth €24.63.

Listings sell for €24.63 on average, from €10.13 to €58.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €24.63 that is €2K to €6K a year per listing.

Average price
€24.63inside the $15 to $100 sweet spot
Price range
€10.13–€58.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #449 within Make-Up. It carries 384 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
17%
Out of stock, average day
13.7%
Average rank
#449in Make-Up
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
384per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Ägyptische Erde products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

26

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

1%

  • Brand 168%
  • Brand 218%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Ägyptische Erde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Ägyptische Erde search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ägyptische erde puder18K/yr
  • ikos lippenstift18K/yr
  • ägyptische erde24K/yr
  • egyptische erde11K/yr
  • ikos11K/yr
  • ikos egyptische erde12K/yr

Reviews and returns

What reviews say buyers love and hate about Ägyptische Erde

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Farbe”
0.3%of orders come back
“Die Farbe steht mir nicht”
A buyer, on “Farbe”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Ägyptische Erde questions

Answered from the same tracked data.