How competitive is the Ägyptische Erde niche on Amazon Germany?

7 brands and 26 sellers compete in Ägyptische Erde on Amazon Germany. The top 5 Ägyptische Erde products take 51% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Ägyptische Erde?

Ägyptische Erde buyers on Amazon Germany complain most about Farbe, Abdeckung, Feucht/Trocken, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Ägyptische Erde niche?

Ägyptische Erde sells for €24.63 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €10.13–€58.82. The average incumbent carries 384 reviews — the moat a new listing must climb.

Ägyptische Erde

Ägyptische Erde shows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

This niche Category average · 1,260 niches

Is Ägyptische Erde profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ägyptische Erde is a €169K/yr Amazon Germany market (93K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Ägyptische Erde: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.1% over the last 90 days and 7.4% of searches end in a purchase.

€169K

revenue / yr

Units sold / yr6K

Search volume / yr-18.1%93K

Conversion rate7.4%

Avg price€24.63

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 26

Top-5 product click share51%

Open market3%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Top Ägyptische Erde products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

IKOS Egyptische Erde das Original mediterran 1er Pack (1 x 13 g)

Price: €31.43
Rating: 4.7/5
Reviews: 1,046
Age: 16y ago

Ikos Egyptische Erde mediterran im Set mit Pinsel 7 g

Price: €20.43
Rating: 4.6/5
Reviews: 281
Age: 9y ago

IKOS Original Egyptische Erde mediterran - Taschenformat 7 g in Spiegeldose

Price: €18.93
Rating: 4.5/5
Reviews: 179
Age: 12y ago

IKOS Egyptische Erde das Original naturelle 1er Pack (1 x 13g)

Price: €30.70
Rating: 4.7/5
Reviews: 984
Age: 17y ago

IKOS Der Denkende Lippenstift Weiß/Perlmuttrosa 1er Pack (1 x 3.5 g)

Price: €16.10
Rating: 4.3/5
Reviews: 444
Age: 16y ago

Newest

by launch date

EGYPT-WONDER Makeup Mousse 4 in 1 Make-Up Foundation Primer Concealer Luftige Textur Natürlich mattes Finish angenehmes Tragegefühl Für alle Hauttypen 30ml

Price: €24.18
Rating: 4.4/5
Reviews: 453
Age: 1y ago

Ikos Beauty-Set 7Gramm ERDE naturelle mit Kabuki Pinsel 7 g

Price: €19.49
Rating: 4.5/5
Reviews: 89
Age: 8y ago

Ikos Egyptische Erde naturelle 1er Pack (1 x 3 g)

Price: €13.90
Rating: 4.3/5
Reviews: 61
Age: 9y ago

Ikos Egyptische Erde mediterran 1er Pack (1 x 3 g)

Price: €13.88
Rating: 5.0/5
Reviews: 3
Age: 9y ago

Ikos Original Egyptische Erde 13g Mediterran + Kabuki Pinsel

Price: €39.17
Rating: 4.7/5
Reviews: 62
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

IKOS68%
Ikos18%
NaturGut6%
Egypt-Wonder3%
African Erde3%
African Wonder2%
Open — no brand owns it (1 brand, 1%)

Ägyptische Erde demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR7.4%Products30Brands7Top 5 Brands97%OOS Rate13.7%Rating4.5★Reviews384Avg BSR#449

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Ägyptische Erde search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ägyptische erde puder18K/yr -9.0%4.8% conv.
ikos lippenstift18K/yr -9.8%5.0% conv.
ägyptische erde24K/yr -24.8%5.4% conv.
egyptische erde11K/yr -15.6%5.2% conv.
ikos11K/yr -32.6%1.5% conv.
ikos egyptische erde12K/yr -27.4%6.7% conv.

What reviews say buyers love and hate about Ägyptische Erde

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Qualität insgesamt24%

“Das Produkt ist super”

Farbe14%

“Braungebräunt😊 Sehr schöne Farbe”

Haltbarkeit11%

“Hält unwahrscheinlich lange”

Eignung für Mischhaut10%

“Sehr angenehm auf der Haut”

Einfache Anwendung8%

“Super zum Auftragen”

What buyers complain about

79% of reviews

Farbe23%

“Die Farbe steht mir nicht”

Abdeckung14%

“Deckt nicht ab”

Feucht/Trocken7%

“Trocknet die Lippen sehr aus”

Benutzerfreundlichkeit7%

“Der Pinsel ist enttäuschend schlecht: hart”

Lackqualität7%

“Zu wenig Farbe-wie nichts aufgetragen”

Ägyptische Erde return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe

38%

2Defekt Material/Teile

13%

3Abdeckung

4beworben Vs Tatsächliches Produkt

5Natürliche Inhaltsstoffe

Common Ägyptische Erde questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ägyptische Erde 51/100 on Amazon Germany — Worth a look. The niche generates €169K/yr across 30 tracked products. Search demand moved -18.1% over the last 90 days.